In this webinar, AdStage’s JD Prater and Hanapin’s Chadd Powell will dive into Facebook Analytics to show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.

1. 1
www.dublindesign.com
The Impact of Facebook and
How to Prove it
HOSTED BY:

2. Presenters
JD Prater
– Director of Growth Marketing at AdStage
– @jdprater
Chadd Powell
– Senior Social Analyst at Hanapin Marketing
– PPC Hero Blogger
– @ChaddPowell

3. Who is Hanapin?
The PPC Agency of Experts
that increases market share for
businesses with multiple brands,
regions, products, and/or service lines.
www.hanapinmarketing.com/complex-businesses
Hanapin also produces PPC Hero and Hero Conf

4. Our Clients Include….

6. Join the Conversation
Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box
to send us questions.

7. Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. 0-1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

8. F8 Announcements
Journeys: Journeys is a new omni-channel reporting feature in Facebook Analytics, designed to
help advertisers better understand the impact of different channels and devices as well as when and
how their customers convert. Journeys securely and anonymously aggregates this into a holistic
view that helps advertisers better optimize their product, websites, apps, and more.
Facebook Analytics mobile app: This new streamlined interface will enable advertisers to review
key metrics in an overview tab, check reports and automated insights, create new dashboards, and
receive push notifications for significant changes in their data.
New automated insights: Automated insights can help identify the most request paths users take
within an app or website, determine which additional items people are more or less likely to purchase
after buying a product, and we will surface related insights around which customer segments have
higher or lower likelihood to convert.

9. Latest Announcement
● Web Session Bounce Rates
● Tip: Visit your 'User Activity' Reports, and change the default view of the 'Sessions' graph from 'Median
Web Session Length' to 'Bounce Rate of Web Sessions,' then use the 'Show By' filters to see if bounce
rates are driven by particular types of users, experiences on specific devices or traffic from specific
sources
● Session Landing URL (on what URL do users begin their web session?) and Session Exit URL (from which
URL do users leave your site?)
● Tip: Create a Breakdown off of the 'Sessions' event type to view counts of exits from each URL on your
site broken down by Device Type and Device OS to see if particular page experiences on different
devices require your attention
● Session UTM Campaign Breakdowns
● Tip: Toggle the 'Show By' filter on different reports (including User Activity & Revenue) to view key
metrics broken down by campaign parameters you've tagged as UTMs
● Note: We now have two kinds of UTM Parameters in Facebook Analytics! 'Session UTM' parameters
indicate the referrals that kickstarted an entire session (through conversion, bounce, etc.), where as the
traditional 'UTM' parameters indicate a referral only to a single page view event. For tracking UTMs to
revenue goals, please use the 'Session UTM' options.
● Build Segments keyed-off of Session UTM Parameters
● Tip: Use the segment Builder to view Retention and Lifetime Value for specific campaigns, sources and
terms

10. Funnels

11. Retention

12. Cohorts

13. Breakdowns

14. Journeys

15. Percentiles

16. Events & Properties

17. Events Debugging

18. Lifetime Value

19. Offers!
A. I’d like AdStage’s offer (10%, 20%, 30% off)
B. I’d like an emailed copy of Hanapin’s PPC
Playbook for Companies with Multiple Brands
C. I’d like both
D. No, thanks.

20. Live Q&A Time!

21. Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: marketing@hanapinmarketing.com
Hanapin Marketing | The Agency Behind PPC Hero and Hero Conf
Thank you!