This document discusses the rise of creativity and pro-amateur collaboration driven by new technologies and social media. It notes that more people are able to easily create and share content online, leading to collective intelligence, remixing and mashups. This new culture supports grassroots innovations, emergent democracy, and open societies through free access, speech and thinking. However, true creativity remains complex and difficult to fully understand.

5. Social Remix- Many2Many Media Creators (Holloywood & podcasters) Enthusiasts (fans&critics) Remixers (Playlist & Mashups) Consumers (casual viewers & Listeners) producers consumers Media Explicit Implicit Metadata Original media Produced Metadata Descriptive Metadata Attention Metadata Remixed media Usage metadata Derived from: Ryan Shawn’s work

9. Why we can’t be creative Free Access Free Speech Free Thinking Technology Education/Culture Self-censorship Politics & media control

10. 2.0 Era Oh, “creativity” is the crooked thing, There is nobody wise enough to find out all that is in it For he would be thinking of “creativity” Till the stars had run away And the shadows eaten the moon. --originated from Yeats, “ Brown Penny ” Skype/Gmail: isaac.mao http://www.socialbrain.org