The document examines the relationship between corporate social responsibility (CSR) and employee motivation. It defines CSR as a company's commitment to behave ethically and improve quality of life for employees, local communities, and society. The study aims to analyze how intrinsic rewards, extrinsic rewards, internal CSR programs, and external CSR efforts correlate with organizational commitment and motivation. The conclusion is that motivating employees through CSR initiatives can help organizations acquire and retain top talent in today's competitive business environment.

1. The Impact of Corporate Social
Responsibility on Employee
Motivation
Presented By:-
Rajkumar Adhikari

2. Objective
 The study aims to examine relationship between
intrinsic rewards, extrinsic rewards, internal CSR,
external CSR, organizational commitment &
employee motivation.

3. Corporate Social Responsibility
 “Corporate social responsibility is the continuing
commitment by business to behave ethically and
contribute to economic development while improving
the quality of life of the workforce and their families
as well as the local community and society at large.”
‐World Business Council for Sustainable
Development, 2000

4. Employee motivation
Employee motivation is the combination of
fulfilling the employee's needs and expectations
from work and the workplace factors that enable
employee motivation - or not.

5. There are several categories about the motivations behind the company’s
practice of CSR.
 “Value-driven CSR: CSR is presented as being part of the company’s
culture, or as an expression of its core values.”
 “Performance-driven CSR: CSR is introduced as a part of the firm’s
economic mission, as an instrument to improve its financial
performance and competitive posture.”
 “Stakeholder-driven CSR: CSR is presented as a response to the
pressure and scrutiny of one or more stakeholder groups. ”
• Maignan and Ralston (2002, pp501)
Motivations behind the Company’s
Practice of CSR.

6. Correlation of CSR and Employee
Motivation
 Internal CSR positively correlates with employee
motivation.
 External CSR (customers related) positively correlates
with employee motivation.
 External CSR (local communities related) positively
correlates with employee motivation.
 External CSR (business partners-related partners)
positively correlates with employee motivation.

7. Conclusion
 The most important resource of an
organization to remain competitive in today’s
competitive business world is human
resource.
 One of the challenges faced by organizations
and their management is acquiring the right
workforce and then retaining that force.
 Thus employee should be motivated by any
aspect.

9. Thank You