The document outlines the frequency and content types that are recommended for different digital marketing channels: blogs should be written every 2 weeks and include various content types and SEO optimization; Facebook posts should go up 1-2 times a week and can include links and multimedia; and while there is no limit, Twitter ideally sees 21 tweets per day including text, links, hashtags and replies. It provides guidelines for content length, tone and effective strategies across these key social media and blog platforms.

1. Digital Marketing Frequency Funnel
Overview
Blog
-Writing Style: Long-form
-Frequency Minimum: Once every 2 weeks
-Content Types: Video, Pictures, Slideshows, Powerpoint, Copy
-Text length: 150 – 250 words
-Tricks: Write a bold title that explains exactly what is in the body of the
post. Optimize the post using the All-in-One SEO tool under the post body
box. This will allow you to insert titles, a meta description and meta tags.
The blog is a foundation for all communication because it allows you to direct users on short-form networks (Twitter,
Facebook). Content on blog also allows you to gain crucial analytic information and simple design control for future
enhancements.

2. Digital Marketing Frequency Funnel
Overview
Facebook
-Writing Style: Medium-form
-Frequency Minimum: Once to twice a week
-Content Types: You can upload Video, Pictures and Copy or you can link to it and have
a picture rendered of what the link is. It’s quicker and easier to link to content. If you
can link to content on your blog, all the better.
-Text length: 25 words maximum
-Content tone: Fun and entertaining.
-Tricks: Video links and Photo links are easy to post content quickly. Also consider
“liking” the posed content from your personal profile so the content will show in feeds
Facebook is a great way to connect with customers, but be very careful not to spam. It is too easy for users to unsubscribe to your
updates if you are abusing communication frequency. Facebook provides rich demographic information of fans and 2 main ways
to reach them.

3. Digital Marketing Frequency Funnel
Overview
Twitter
-Writing Style: Very short-form
-Frequency: There is no limit, but one study indicates that 21 tweets a day will render
the most followers and interactions. This study did not include content value.
-Content Types: Texts and hyperlinks are all that is allowed with Twitter.
-Text length: 140 Characters
-Content tone: Fun, entertaining, casual and informative.
-Tricks: Use hashtags (#) to indicate subjects and be cognizant of keywords.
Twitter is made to get information to the public. Short comments, hyperlinks and replying to mentions in a timely matter are
best practices. Twitter is relaxed and most beneficial for those that are constantly updating and posting relevant, interesting
content regardless if it has significance directly to your company.

4. Digital Marketing Frequency Funnel
Content Frequency
Pics
Video
Copy
Company/Industry Content PR
Frequency By Week
Misc.
Company Blog 1-2
Facebook 3-4
Twitter Unlimited

5. Digital Marketing Frequency Funnel
Content Size
Press Release 200-350 Words
Typically no multi media
100-350 Words
Blog Post Embedded Video, Slideshows,
Industry Reports, Images,
Audio
Facebook
Update 100-200 Characters
Links to content, uploaded
video and images
Tweet 140 Characters
Shortened hyperlinks to
content, conversational