The GIF was developed in 1987 by Steve Wilhite at CompuServe. Early GIFs had limited functionality compared to modern GIFs. In the 1980s and 1990s, GIFs were commonly used in advertising. The document then describes the purpose and creation process of a specific GIF. The GIF features the text "pray 4 harambe" over an image of Harambe and is intended as a joke to share on social media. The creator used Photoshop to insert the image, add multi-colored text in 12 frames, export the file as a GIF, and test it in a browser.