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Claire Thompson Corporate Policy & Community Manager 10 March 2011 The Havering Over 65s Consultation Project
 
Havering’s Customer Segmentation Tool ,[object Object],[object Object],[object Object],[object Object]
Havering’s Customer Segments Havering Segment Count of Households Percentage of Households Group A 6,872 7.36% Group B 16,445 17.61% Group C 10,724 11.48% Group D 7,946 8.51% Group E 7,075 7.58% Group F 5,692 6.10% Group G 15,962 17.09% Group H 1,744 1.87% Group I 14,686 15.73% Group J 6,240 6.68%
Havering Group I 15.73% of Households Ward Rankings Gooshays 23.31% Upminster 0.22% ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aims of the Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What the project involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who was involved? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How We Used Customer Insight ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The Havering over 65s consultation project

  • 1. Claire Thompson Corporate Policy & Community Manager 10 March 2011 The Havering Over 65s Consultation Project
  • 2.  
  • 3.
  • 4. Havering’s Customer Segments Havering Segment Count of Households Percentage of Households Group A 6,872 7.36% Group B 16,445 17.61% Group C 10,724 11.48% Group D 7,946 8.51% Group E 7,075 7.58% Group F 5,692 6.10% Group G 15,962 17.09% Group H 1,744 1.87% Group I 14,686 15.73% Group J 6,240 6.68%
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Editor's Notes

  1. CT DD take up – hard to reach We can profile our current PP holders to identify who may channel shift and how to communicate. Can do the same for green waste Green waste – could also identify which segments may be interested in signing up to the scheme – who, where, how Benefit take up – although not a CS transformation work stream we can use CI to identify groups who may not be claiming the benefits they are entitled too – similar to older peoples project. End, questions