The greatest – sia (2016)
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The music video uses various camera shots and editing techniques including zooming in and out to follow the dancing children. The lighting is very dark, portraying either a basement or low part of a building. The video portrays unconventional stereotypes of youth as troublesome or a disturbance through the odd faces and escapes of the children. It aims to inspire global recognition and stimulate viewers' interest through its unique style of dancing performances by the children.
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The music video for "Side to Side" by Ariana Grande features erotic dancing by Grande and other women. Throughout the video, various camera techniques like zooming and panning are used to emphasize the women's bodies from different angles. The lighting alternates between normal daylight and a hazy blue effect. The women are shown wearing revealing clothing. While some theories suggest women are portrayed as submissive in media, this video contradicts that by showing the women exercising independently with strength and confidence rather than conforming to authority.
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The document discusses issues surrounding potentially inappropriate or controversial content in music videos, such as nudity, sexuality, religious imagery, and violence. It provides several examples of music videos from various artists over time that faced criticism or bans due to such content, including Blurred Lines by Robin Thicke, Girls on Film by Duran Duran, and Like a Prayer by Madonna. The document emphasizes that when planning a music video, one needs to consider these types of content issues to avoid potential backlash or restrictions on the video's popularity and accessibility.
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Music video analysis – prayer in c
The document analyzes the camerawork, shots, angles, mise-en-scene, clothing, makeup, editing, and conventions used in the music video for "Prayer in C" by Lilly Wood and the Prick. It notes that a variety of shots including mid shots, establishing shots, and close ups are used. The locations are the singer's bedroom and street, and lighting appears natural. Clothing and makeup are brightly colored and similar across characters. Edits match the fast pace of the music. Relationships between music, visuals, and lyrics are also explored.
Music Video Analysis
This music video analysis discusses three music videos:
1) Avicii - "The Nights" uses various camera angles and costuming to tell the narrative story of a man's life and encourage living life to the fullest.
2) Sia - "Chandelier" uses simple costuming and editing cut to the beat to portray a child's troubled home life.
3) Katy Perry - "Firework" uses different camera angles and lighting to show people overcoming insecurities and gaining confidence by self-expression.
Andrew goodwin and music videos
Andrew Goodwin argues that music videos are primarily a promotional commodity rather than an art form. He analyzed music videos from the 1990s and found they mainly promote the artist and their songs. They also frequently promote other products by featuring them in the videos. However, some opposing theories argue that some music videos can be considered art forms through their creative and unconventional narratives and visuals. But Goodwin's conclusion is that even these videos ultimately serve to promote the artist and create an image for them.
Mv assignment 02 2015 proforma v2
£100
Camera hire: £128 + £220 = £348
Studio hire: £60
Edit suite: £720
Props/costumes: £80
Contingency (10%): £308
Total budget: £1616
This budget is within my £2000 target and allows for a 10% contingency. The main costs are the camera hire and edit suite. I have kept other costs such as assistant and props/costumes low by using my own resources where possible. This budget will allow me to produce my music video as planned.
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Side to side
The music video for "Side to Side" by Ariana Grande features erotic dancing by Grande and other women. Throughout the video, various camera techniques like zooming and panning are used to emphasize the women's bodies from different angles. The lighting alternates between normal daylight and a hazy blue effect. The women are shown wearing revealing clothing. While some theories suggest women are portrayed as submissive in media, this video contradicts that by showing the women exercising independently with strength and confidence rather than conforming to authority.
Issues Surrounding Music Videos
The document discusses issues surrounding potentially inappropriate or controversial content in music videos, such as nudity, sexuality, religious imagery, and violence. It provides several examples of music videos from various artists over time that faced criticism or bans due to such content, including Blurred Lines by Robin Thicke, Girls on Film by Duran Duran, and Like a Prayer by Madonna. The document emphasizes that when planning a music video, one needs to consider these types of content issues to avoid potential backlash or restrictions on the video's popularity and accessibility.
It’s a girl party – mack z (2016)
The video uses a variety of camera shots and angles including close-ups, mid-shots, and long shots. The lighting starts bright and natural inside a dance studio but takes a darker, more immature tone in a disco setting. The costumes, dance moves, and activities portrayed represent stereotypical images of young girls as playful, immature, and energetic. The narrative follows the girls and their dreams of dancing, and the video aims to attract its target audience of young girls through idolizing the dancers and their journey.
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Music video analysis – prayer in c
The document analyzes the camerawork, shots, angles, mise-en-scene, clothing, makeup, editing, and conventions used in the music video for "Prayer in C" by Lilly Wood and the Prick. It notes that a variety of shots including mid shots, establishing shots, and close ups are used. The locations are the singer's bedroom and street, and lighting appears natural. Clothing and makeup are brightly colored and similar across characters. Edits match the fast pace of the music. Relationships between music, visuals, and lyrics are also explored.
Music Video Analysis
This music video analysis discusses three music videos:
1) Avicii - "The Nights" uses various camera angles and costuming to tell the narrative story of a man's life and encourage living life to the fullest.
2) Sia - "Chandelier" uses simple costuming and editing cut to the beat to portray a child's troubled home life.
3) Katy Perry - "Firework" uses different camera angles and lighting to show people overcoming insecurities and gaining confidence by self-expression.
Andrew goodwin and music videos
Andrew Goodwin argues that music videos are primarily a promotional commodity rather than an art form. He analyzed music videos from the 1990s and found they mainly promote the artist and their songs. They also frequently promote other products by featuring them in the videos. However, some opposing theories argue that some music videos can be considered art forms through their creative and unconventional narratives and visuals. But Goodwin's conclusion is that even these videos ultimately serve to promote the artist and create an image for them.
Mv assignment 02 2015 proforma v2
£100
Camera hire: £128 + £220 = £348
Studio hire: £60
Edit suite: £720
Props/costumes: £80
Contingency (10%): £308
Total budget: £1616
This budget is within my £2000 target and allows for a 10% contingency. The main costs are the camera hire and edit suite. I have kept other costs such as assistant and props/costumes low by using my own resources where possible. This budget will allow me to produce my music video as planned.
Evaluation Question 1
- The document discusses various elements of a music video the author created, including using lip syncing and accurate instrument playing to appear authentic, adding doodles as a distraction when instruments weren't perfectly in sync, and introducing characters and developing their relationship over the course of the song.
- It also covers the camera shots used including close ups and different angles, costumes sticking to "indie" conventions, adding original doodles to enhance repeatability, using sped up and slowed down footage to fit the feel of the song, and addressing the camera to make the song more personal.
- Finally, it discusses reinforcing and challenging theories of the "male gaze" through the female character's clothing while also dressing
Music Video Genres
The document discusses different theories around how audiences perceive genres in music videos. It argues that while directors help construct genres through conventions, the audience ultimately decides the genre based on cues. The document then analyzes stills from different music videos to identify how they convey different genres - narratives, performances, or being image-driven through mise-en-scene, costumes, situations, and the centrality of the artist.
evaluation question 2
This document discusses conventions used in indie/alternative music videos and how the student's music video for the song "Sweater Weather" adheres to and challenges some of those conventions. It identifies conventions like having a strong narrative, using editing on the beat, incorporating dull/dark colors and natural lighting. The student's video follows conventions like using a female protagonist and outdoor setting/natural lighting. It challenges conventions like overly sexualized costumes by keeping the protagonist's look natural and realistic.
Andrew Goodwin
The document discusses how music videos can serve both promotional and artistic purposes. It provides examples of music videos that effectively promoted other elements like films, albums, and products. The music video for "Men In Black" promoted the film of the same name. "Blurred Lines" prominently featured Dre Beats headphones. Lady Gaga's "Telephone" video promoted her album through her memorable telephone headpiece. In contrast, some videos like Lady Gaga's "You and I" and My Love by Chemical Brothers are seen more as artistic expressions rather than promotions.
Comparison and differences
All three videos use bright colors and lighting to appeal to younger audiences, as is common in pop music videos. They also feature ordinary settings and portray the artists as both ordinary and extraordinary to inspire viewers. While videos A and B focus on narrative performances, video C shows the group's talents through hair, makeup and costumes to inspire girls. Camerawork emphasizes close-ups and zooms to connect with viewers. Editing uses jump cuts and transitions to match the beat. While the genres share these similarities, the videos also have some differences, like video C having more camera movement and no transitions, to reflect evolving trends.
Eval q1
This document discusses conventions used in indie/alternative music videos and how the media product will utilize and challenge some of these conventions. It identifies common conventions like having a strong narrative, using dull/dark colors, editing on the beat, and featuring the protagonist. The media product will follow conventions like telling a relationship breakup story from the female perspective with close-up and full-length shots but challenge conventions like using natural outdoor settings instead of being glamorized. It aims to feel realistic while representing the genre and song title through conventions and unique artistic choices.
enigma
Sia creates enigmas in her music videos by featuring a young girl, Maddie Ziegler, dancing in strange ways in abandoned buildings to express emotion and intrigue audiences. Sia hides her own identity by using wigs and headgear when performing and featuring dancers like Ziegler in her music videos instead of showing her face. This allows Sia to gain massive fame and recognition without revealing her identity, proving you do not need to show your face to become famous. Sia's music videos promote her songs tactically by keeping audiences intrigued about her appearance and unintentionally driving viewers to search her name online, gaining her attention while trying to avoid fame.
enigma Media
Sia creates enigmas in her music videos by featuring a young girl, Maddie Ziegler, dancing in strange ways in abandoned buildings to express emotion and intrigue audiences. Sia hides her own identity by using wigs and headgear when performing and featuring dancers like Ziegler in her music videos instead of showing her face. This allows Sia to gain massive fame and recognition without revealing her identity, proving you don't need to show your face to become famous. Sia's music videos promote her songs tactically by keeping audiences intrigued about her appearance and unintentionally driving viewers to search her name online, gaining her attention while trying to avoid fame.
A2 question 1
- The document discusses the conventions of funk music videos and how the author's group's music video both uses and challenges some of those conventions.
- Their video follows funk conventions like having a performance-based form and including dancing, but challenges conventions by not including the artist and having the women dress more conservatively.
- The video also challenges Laura Mulvey's "male gaze" theory by not objectifying or sexualizing the women.
Sia chandelier
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the effects of alcoholism. Through exaggerated dance moves in a dimly lit, run down apartment, she symbolizes the protagonist's struggle to cope through drinking. Unusual editing and cinematography techniques like continuous shots and close ups are used to emphasize Maddie's emotional performance. While the singer is absent, the video powerfully conveys the melancholic theme of using substance abuse to escape reality through Maddie's vulnerable yet determined interpretation of the song's lyrics.
AO2 & AO4 Analysis of Chandelier music video
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the melancholic theme of alcoholism through exaggerated dance moves in a run-down apartment. Close-up shots emphasize Maddie's emotional face and movements that mirror the inner turmoil of alcohol addiction. Though atypical for a pop music video by not including the singer, the cinematography and Maddie's performance effectively symbolize the song's message of using alcohol and partying to escape reality.
Evaluatin q 1
This document discusses how the music video production group applied conventions from music video theory in their own video. They used repetition of base tracks and a consistent bright color scheme throughout the video, as well as following Goodwin's recommendation of including a narrative storyline. Their video featured a clear storyline to keep the audience engaged. Vernallis' theory of breaking up continuity editing to draw attention was also applied, as seen in the Rizzle Kicks "Lost Generation" video they drew inspiration from.
Conventions of a pop video most girls
The document discusses conventions used in music videos, focusing on Hailee Steinfeld's "Most Girls" video. It describes various camera shots (mid shots showing the artist's torso, long shots showing their full outfit), angles (high angles making the subject seem submissive, eye level as a normal view), and editing techniques (jump cuts, CGI effects, transitions between clips). Sound is also discussed, distinguishing between diegetic sounds from the video and non-diegetic music. Mise-en-scene elements like lighting, props, costumes, hair/makeup, location, and color are chosen to suit the artist's style and genre of music.
Evaluation Q1
The document discusses several theories of music video production and how the student incorporated them into their own music video. It summarizes Vernallis's theory of using obvious edits, jump cuts, and camera moves in time with the music. It discusses Goodwin's theory of focusing on the singer, using repetition, and different song-video relationships. It also outlines Mulvey's theory of the "male gaze" and objectification of women in music videos. The student explains how they took elements from each theory - using obvious edits, repetition through base tracks, focusing on the singer, and applying the male gaze - while also challenging some conventions by not including a narrative. They also discuss other music videos that influenced their aesthetic and location choices.
Conventions of a music video
Music videos use various camera techniques, lighting, location, costumes, and props to engage viewers and represent the themes and narratives of the songs. Common elements include close-up and long shots using camera movements like tilts and pans. Mise-en-scene includes strategic use of clothing, makeup, lighting, and locations. Videos also employ jump cuts and incorporate props that relate to the song lyrics to fit the narrative within the time of the music.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Miley Cyrus 'We Can't Stop' MV Analysis
The document analyzes Miley Cyrus' music video for "We Can't Stop". It discusses various technical aspects of the video including camera angles, editing techniques, mise-en-scene elements, and how they contribute to the video's themes of youth, freedom and partying. Close-up shots emphasize Miley as the dominant figure and center of attention. Quick cuts and jump cuts enhance the feeling of chaos and recklessness. Pink tones and Miley's smiling expression portray a fun, carefree atmosphere.
Rise up!
1) The document discusses a music video being produced for the song "Rise Up" by the band Poor Picasso.
2) The video will tell the narrative of a teenage girl standing up to the control of her boyfriend, with interspersed performance scenes of the band.
3) Key elements that will be used include a dark, rebellious tone created through lighting, costumes, and shots that emphasize emotion to effectively portray the message and appeal to the target teenage audience.
Codes and conventions of a music video
This document discusses the codes, conventions, and considerations that go into making a successful music video. It explains that technical codes refer to lighting and props while symbolic codes refer to meaning. Conventions are habits expected in music videos. Key aspects of music videos include mise-en-scene, camera work, editing, performance/narrative, voyeurism, intertextuality, and advertising product placement. Editing and camera work are especially important for joining scenes and influencing audience perspective.
Conventions of Music Videos
This document discusses the conventions and techniques commonly used in music videos. It explains that there are technical conventions like camera angles and shots as well as symbolic conventions to convey meaning beyond just what is seen. Common conventions include style (narrative, performance, etc.), camera work, editing and sound techniques, and mise en scene elements like lighting, costumes, and location. Technical elements are used to tell a story or portray a feeling in a way audiences can understand based on familiarity with common music video conventions.
Question 4 evaluation
The student used various media technologies in their construction and research planning and evaluation stage including:
- Google Chrome for research on similar CD designs and media conventions as well as understanding software like Photoshop and Final Cut
- YouTube to view music video productions by other artists and tutorials on using software like Final Cut
- Photoshop to create font, eliminate imperfections from photos, and create color themes for continuity
- Final Cut to edit their video, applying effects and transitions between cuts
- WIX to create their website with pages, images, and matching color themes
- PowerPoint and Prezi to present their evaluations and research in an engaging, professional format
- Blogger to organize and present their work in an
Question 1 evaluation
The document discusses how the student's media products compare to conventions of real music videos and promotional materials. It examines the student's music video, analyzing how it follows general music video theory and conventions regarding lyrics, genre, camerawork, editing, and exhibitionism. It also evaluates the student's digipak and website, finding they generally conform to common conventions regarding layout, imagery, and navigation, while incorporating some unique elements. Overall, the student believes their projects successfully emulate real media products while maintaining a consistent brand identity across formats.
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Similar to The greatest – sia (2016)
Evaluation Question 1
- The document discusses various elements of a music video the author created, including using lip syncing and accurate instrument playing to appear authentic, adding doodles as a distraction when instruments weren't perfectly in sync, and introducing characters and developing their relationship over the course of the song.
- It also covers the camera shots used including close ups and different angles, costumes sticking to "indie" conventions, adding original doodles to enhance repeatability, using sped up and slowed down footage to fit the feel of the song, and addressing the camera to make the song more personal.
- Finally, it discusses reinforcing and challenging theories of the "male gaze" through the female character's clothing while also dressing
Music Video Genres
The document discusses different theories around how audiences perceive genres in music videos. It argues that while directors help construct genres through conventions, the audience ultimately decides the genre based on cues. The document then analyzes stills from different music videos to identify how they convey different genres - narratives, performances, or being image-driven through mise-en-scene, costumes, situations, and the centrality of the artist.
evaluation question 2
This document discusses conventions used in indie/alternative music videos and how the student's music video for the song "Sweater Weather" adheres to and challenges some of those conventions. It identifies conventions like having a strong narrative, using editing on the beat, incorporating dull/dark colors and natural lighting. The student's video follows conventions like using a female protagonist and outdoor setting/natural lighting. It challenges conventions like overly sexualized costumes by keeping the protagonist's look natural and realistic.
Andrew Goodwin
The document discusses how music videos can serve both promotional and artistic purposes. It provides examples of music videos that effectively promoted other elements like films, albums, and products. The music video for "Men In Black" promoted the film of the same name. "Blurred Lines" prominently featured Dre Beats headphones. Lady Gaga's "Telephone" video promoted her album through her memorable telephone headpiece. In contrast, some videos like Lady Gaga's "You and I" and My Love by Chemical Brothers are seen more as artistic expressions rather than promotions.
Comparison and differences
All three videos use bright colors and lighting to appeal to younger audiences, as is common in pop music videos. They also feature ordinary settings and portray the artists as both ordinary and extraordinary to inspire viewers. While videos A and B focus on narrative performances, video C shows the group's talents through hair, makeup and costumes to inspire girls. Camerawork emphasizes close-ups and zooms to connect with viewers. Editing uses jump cuts and transitions to match the beat. While the genres share these similarities, the videos also have some differences, like video C having more camera movement and no transitions, to reflect evolving trends.
Eval q1
This document discusses conventions used in indie/alternative music videos and how the media product will utilize and challenge some of these conventions. It identifies common conventions like having a strong narrative, using dull/dark colors, editing on the beat, and featuring the protagonist. The media product will follow conventions like telling a relationship breakup story from the female perspective with close-up and full-length shots but challenge conventions like using natural outdoor settings instead of being glamorized. It aims to feel realistic while representing the genre and song title through conventions and unique artistic choices.
enigma
Sia creates enigmas in her music videos by featuring a young girl, Maddie Ziegler, dancing in strange ways in abandoned buildings to express emotion and intrigue audiences. Sia hides her own identity by using wigs and headgear when performing and featuring dancers like Ziegler in her music videos instead of showing her face. This allows Sia to gain massive fame and recognition without revealing her identity, proving you do not need to show your face to become famous. Sia's music videos promote her songs tactically by keeping audiences intrigued about her appearance and unintentionally driving viewers to search her name online, gaining her attention while trying to avoid fame.
enigma Media
Sia creates enigmas in her music videos by featuring a young girl, Maddie Ziegler, dancing in strange ways in abandoned buildings to express emotion and intrigue audiences. Sia hides her own identity by using wigs and headgear when performing and featuring dancers like Ziegler in her music videos instead of showing her face. This allows Sia to gain massive fame and recognition without revealing her identity, proving you don't need to show your face to become famous. Sia's music videos promote her songs tactically by keeping audiences intrigued about her appearance and unintentionally driving viewers to search her name online, gaining her attention while trying to avoid fame.
A2 question 1
- The document discusses the conventions of funk music videos and how the author's group's music video both uses and challenges some of those conventions.
- Their video follows funk conventions like having a performance-based form and including dancing, but challenges conventions by not including the artist and having the women dress more conservatively.
- The video also challenges Laura Mulvey's "male gaze" theory by not objectifying or sexualizing the women.
Sia chandelier
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the effects of alcoholism. Through exaggerated dance moves in a dimly lit, run down apartment, she symbolizes the protagonist's struggle to cope through drinking. Unusual editing and cinematography techniques like continuous shots and close ups are used to emphasize Maddie's emotional performance. While the singer is absent, the video powerfully conveys the melancholic theme of using substance abuse to escape reality through Maddie's vulnerable yet determined interpretation of the song's lyrics.
AO2 & AO4 Analysis of Chandelier music video
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the melancholic theme of alcoholism through exaggerated dance moves in a run-down apartment. Close-up shots emphasize Maddie's emotional face and movements that mirror the inner turmoil of alcohol addiction. Though atypical for a pop music video by not including the singer, the cinematography and Maddie's performance effectively symbolize the song's message of using alcohol and partying to escape reality.
Evaluatin q 1
This document discusses how the music video production group applied conventions from music video theory in their own video. They used repetition of base tracks and a consistent bright color scheme throughout the video, as well as following Goodwin's recommendation of including a narrative storyline. Their video featured a clear storyline to keep the audience engaged. Vernallis' theory of breaking up continuity editing to draw attention was also applied, as seen in the Rizzle Kicks "Lost Generation" video they drew inspiration from.
Conventions of a pop video most girls
The document discusses conventions used in music videos, focusing on Hailee Steinfeld's "Most Girls" video. It describes various camera shots (mid shots showing the artist's torso, long shots showing their full outfit), angles (high angles making the subject seem submissive, eye level as a normal view), and editing techniques (jump cuts, CGI effects, transitions between clips). Sound is also discussed, distinguishing between diegetic sounds from the video and non-diegetic music. Mise-en-scene elements like lighting, props, costumes, hair/makeup, location, and color are chosen to suit the artist's style and genre of music.
Evaluation Q1
The document discusses several theories of music video production and how the student incorporated them into their own music video. It summarizes Vernallis's theory of using obvious edits, jump cuts, and camera moves in time with the music. It discusses Goodwin's theory of focusing on the singer, using repetition, and different song-video relationships. It also outlines Mulvey's theory of the "male gaze" and objectification of women in music videos. The student explains how they took elements from each theory - using obvious edits, repetition through base tracks, focusing on the singer, and applying the male gaze - while also challenging some conventions by not including a narrative. They also discuss other music videos that influenced their aesthetic and location choices.
Conventions of a music video
Music videos use various camera techniques, lighting, location, costumes, and props to engage viewers and represent the themes and narratives of the songs. Common elements include close-up and long shots using camera movements like tilts and pans. Mise-en-scene includes strategic use of clothing, makeup, lighting, and locations. Videos also employ jump cuts and incorporate props that relate to the song lyrics to fit the narrative within the time of the music.
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Miley Cyrus 'We Can't Stop' MV Analysis
The document analyzes Miley Cyrus' music video for "We Can't Stop". It discusses various technical aspects of the video including camera angles, editing techniques, mise-en-scene elements, and how they contribute to the video's themes of youth, freedom and partying. Close-up shots emphasize Miley as the dominant figure and center of attention. Quick cuts and jump cuts enhance the feeling of chaos and recklessness. Pink tones and Miley's smiling expression portray a fun, carefree atmosphere.
Rise up!
1) The document discusses a music video being produced for the song "Rise Up" by the band Poor Picasso.
2) The video will tell the narrative of a teenage girl standing up to the control of her boyfriend, with interspersed performance scenes of the band.
3) Key elements that will be used include a dark, rebellious tone created through lighting, costumes, and shots that emphasize emotion to effectively portray the message and appeal to the target teenage audience.
Codes and conventions of a music video
This document discusses the codes, conventions, and considerations that go into making a successful music video. It explains that technical codes refer to lighting and props while symbolic codes refer to meaning. Conventions are habits expected in music videos. Key aspects of music videos include mise-en-scene, camera work, editing, performance/narrative, voyeurism, intertextuality, and advertising product placement. Editing and camera work are especially important for joining scenes and influencing audience perspective.
Conventions of Music Videos
This document discusses the conventions and techniques commonly used in music videos. It explains that there are technical conventions like camera angles and shots as well as symbolic conventions to convey meaning beyond just what is seen. Common conventions include style (narrative, performance, etc.), camera work, editing and sound techniques, and mise en scene elements like lighting, costumes, and location. Technical elements are used to tell a story or portray a feeling in a way audiences can understand based on familiarity with common music video conventions.
Similar to The greatest – sia (2016) (20)
More from Rebecca Pollen
Question 4 evaluation
The student used various media technologies in their construction and research planning and evaluation stage including:
- Google Chrome for research on similar CD designs and media conventions as well as understanding software like Photoshop and Final Cut
- YouTube to view music video productions by other artists and tutorials on using software like Final Cut
- Photoshop to create font, eliminate imperfections from photos, and create color themes for continuity
- Final Cut to edit their video, applying effects and transitions between cuts
- WIX to create their website with pages, images, and matching color themes
- PowerPoint and Prezi to present their evaluations and research in an engaging, professional format
- Blogger to organize and present their work in an
Question 1 evaluation
The document discusses how the student's media products compare to conventions of real music videos and promotional materials. It examines the student's music video, analyzing how it follows general music video theory and conventions regarding lyrics, genre, camerawork, editing, and exhibitionism. It also evaluates the student's digipak and website, finding they generally conform to common conventions regarding layout, imagery, and navigation, while incorporating some unique elements. Overall, the student believes their projects successfully emulate real media products while maintaining a consistent brand identity across formats.
Question 4 evaluation
The document discusses the various media technologies used by Rebecca Pollen during the construction, research, planning, and evaluation stages of her project.
During research and planning, Google Chrome was used to research similar CD designs and compare different media aspects. YouTube allowed her to view music video productions by other artists to help with planning.
Photoshop was used to create font types, pictures, and color themes for continuity across productions. WIX was used to create a personalized website with galleries, images, and matching color themes.
PowerPoint, Prezi, and SlideShare were used to create presentations for evaluations, research, planning, and justifications. Blogger helped organize work and present it in an aest
Question 4 evaluation
The student used various media technologies in the planning, research, and evaluation stages of their media production project. Google Chrome and YouTube were used for initial research on design conventions and how to use software like Photoshop and Final Cut. Photoshop was the primary software for designing elements like fonts, pictures, and the digipak. WIX was used to build the website with matching colors and styles. PowerPoint, Prezi, and SlideShare helped in presenting research, and Blogger organized all stages of work. Final Cut Pro was used for video editing, like matching clips to music beats. Overall, the technologies helped give the productions a professional quality and continuous style.
Equipment for evaluation
This document discusses the various equipment and technology used by the author for their media production coursework. It describes using an iMac and more advanced editing software like Final Cut Express. It also discusses using a DSLR camera, tripod, Photoshop, and website creation software. The author notes that without access to this technology, it would have been much more difficult and time-consuming to complete the coursework, and the end results would not have been as high quality or professional.
Equipment for evaluation
This document discusses the various equipment and technology used by the author for their media production coursework. It describes using an iMac and more advanced editing software like Final Cut Express. It also discusses using a DSLR camera, tripod, Photoshop, and website creation software. The author notes that without access to this technology, it would have been much more difficult and time-consuming to complete the coursework, and the end results would not have been as high quality or professional.
Technological research
The document discusses various camera equipment and techniques for shooting a music video. It provides information on how ISO affects image quality and brightness. It then discusses the Panasonic Lumix LX7 camera and how to adjust its manual settings like shutter speed, aperture, and ISO. It recommends using a moderate ISO for the music video. The document also discusses using a tripod to film wide shots and how to set up and attach cameras to a tripod. Finally, it briefly describes steadicams and body cameras for stabilizing handheld shots.
Media touch little mix 2016
This music video for "Touch" by Little Mix uses various camera shots and editing techniques. Throughout the video, mid-shots and long shots are primarily used to film the girls dancing together during the chorus. The lighting gives the background settings pastel colors that blend with the bright white light. The revealing costumes emphasize the girls' assets with minimal makeup and jewelry. The video represents the girls as strong and independent rather than submissive, challenging common stereotypes of women.
Main task evaluation! 4
The document provides details on the design elements of a magazine portfolio created by Rebecca Pollen for evaluation. It describes the masthead, main image, anchor text, sell line, house style, contents page, double page spread, and other design features. For each element, it explains the design choices and how they conform to or diverge from magazine design conventions, providing examples from existing magazines. The document aims to justify the portfolio design decisions through references to typical magazine formats and styles.
Evaluation 3
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for magazines targeting similar demographics. Both the product and Intermedia would benefit from the expanded reach and complementary audiences. VIBE magazine in particular has an established online and retail presence that could provide international coverage for the media product. Billboard publisher Lynne Segall is also discussed as a potential distributor given their large weekly circulation of 17,000 and 15 million yearly viewers, suggesting they have the market expertise to effectively promote the media product to new audiences.
Evaluation 4&5
The document discusses ways in which the media product appealed to its target audience of 16-24 year olds of all races and genders. It aimed to attract this audience through editing images to make faces more prominent, adjusting colors and contrasts to look more realistic, using intriguing language on articles, and including models dressed in a style and backgrounds that audience could relate to. The layouts were clear and accessible to fulfill readers' needs. Images used direct eye contact and multiple shots to engage and inform the audience.
Evaluation 2
The document discusses representation of social groups in a music magazine. It summarizes that the magazine uses middle/working class models around the same age as the target audience to allow easy association. Both male and female models are used, with a male on the front cover and females inside. The magazine aims to portray male and female artists as equal. Using a male model on the cover is intended to attract a female audience, as females typically buy more music magazines. Shot types like eye-level shots create a relationship with the audience, while mid-long shots on a double page spread allow effects. The contents page uses many pictures rather than text to avoid overwhelming readers.
Evaluation 3
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for VIBE and other magazines while also expanding their brand and reach. VIBE itself is an R&B magazine distributed through their website and stores that could benefit from distributing the new media product to recognize their name internationally and give the product global coverage. Billboard publisher Lynne Segall is also discussed as having a large existing market share of 17,000 weekly circulation and 15 million yearly viewers that could exploit the target audience of the new media product and use their experience and capabilities to distribute it successfully.
Evaluation 6
The student used several technologies in creating their magazine including Microsoft PowerPoint, lighting equipment, a Canon 600D camera, Photoshop, YouTube, and Blogger. They relied heavily on online research and tutorials to learn how to use these programs and equipment. The student gained experience using Photoshop, lighting techniques, camera settings like aperture and shutter speed, and presenting work digitally. Overall, the student learned that technology played a vital role in their project by enabling high quality presentation and learning new skills through online tutorials.
Evaluation 7
The student felt they improved in several key areas from their preliminary task to the final product. They learned to use a better camera, research their target audience more thoroughly, and apply techniques like lighting, editing, layout, and font choices more appropriately. Researching codes and conventions of similar magazines also helped them create a more polished final product that better addressed their target audience's wants and needs. Overall, greater attention to details, research, and applying learned skills resulted in much higher production values for the final product compared to the preliminary task.
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一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
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办理西雅图华盛顿大学西雅图华盛顿大学毕业证假文凭流程：
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-全套服务：毕业证成绩单真实使馆公证真实教育部认证。让您回国发展信心十足！
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定制美国西雅图城市大学毕业证学历证书原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
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The greatest – sia (2016)
- 1. THE GREATEST – SIA (2016)
- 2. CAMERA SHOTS AND EDITING TECHNIQUES The music video starts with a pan in/establishing shot, a couple of cuts in we see a close-up shot of the featured dancer Maddie Ziegler. Throughout zoom in and zoom out is used a lot following the actions of all the children dancers involved in the music video. All the different length shots are used throughout for example the long shot, mid-shot and close-up shot. The most commonly used camera shot in this video is the zoom in and zoom out. The editing skills here are minimal only at the beginning and the end are cuts and pans used; as throughout the rest of the video the dancers featured are followed with a camera, this could be either hand held or ……….. This is an example of a long shot. The young children featured are all youthful and vary between male and female. This makes the video unconventional for the type in which I am supposed to be analysing however it has certain features that I would like to use in my video.
- 3. Close-up shot Mid-shot Long shot
- 4. LIGHTING The lighting in this particular video is extremely unconventional; the lighting is extremely dark and dreary. Its not natural lighting at all, seems to maybe be dark outside which follows through to the building or this could portray the fact that the location is in either a basement or low part in a building (dungeon). This is very unconventional in terms of general R&B/pop song videos.
- 5. REPRESENTATION Like many high end music videos belonging to A list celebrities such as Sia, this one takes a particular unorthodox approach to the style and characteristics of its music video. Sia is known globally for her weird and wonderful techniques when coming to her own appearance as well as her songs and music videos. The stereotypical characteristics of youth nowadays are those such as troublesome, noisy, a disturbance; this is a perfect stereotype and this music video completely conforms to this type of conception of 'youths' in this day and age. In the video it seems like they are escaping and the uniqueness of the moves they do shows confidence as well as troublesome (looking mainly at the odd faces they pull frequently.)
- 6. NARRATIVES The way that Sia has addressed her audience through the narrative of the song and the music video is through the stereotypical characteristics of the children; kids this age will probably look up too these performing in the video and aspire to be like them. Also stimulating global recognition from her video was easy due to the unique quality that it has in comparison with other artists videos; this gave the video a lot of views because people were interested at the style of dancing and performance given from the children featured.
- 7. MEDIA THEORY The theory provided by Gill in 2008 argued that the media can portray women as being active and independent; this theory can also be related to this video with Maddie Ziegler who is now seen as an aspirational figure to all teenage dancers around the world. Although there are small sections of the video where older teenage males are involved there seems to be no sign of male dominance or empowerment shining Maddie in a relatively independent light. It is unusual for a young child to be used a the main protagonist.