This is the pitch deck for the BET Networks Gucci Mane and Keyshia Ka'Oir special that aired in October 2017.

1. X
August 2017
Gucci Mane + Keyshia Ka’Oir: The Mane Event Activation

2. THE
BRIEF
Develop an idea for a consumer-facing, multi-market
experiential activation to promote the upcoming BET
special “Gucci Mane & Keyshia Ka’oir: The Mane Event”.
Experiential activation must:
● Promote tune in of the show, have high visibility of
the creative
● Be able to be executed in multiple markets
● Be targeted to our viewers/consumers
● Have a social and digital component to the execution
● Stays within a budget of $300K

3. THE
MANIFESTO
Weddings are a time for celebration.
And stress.
Between setting up the seating chart just right and deciding between an
ice statue or a Hennessy fountain.
Planning. Isn’t. Easy.
But one of the most important questions of the entire process will always
remain the same:
“Who’s throwing the bachelor party?”
For Gucci Mane and Keyshia Ka’oir? We are.
Let’s invite our audience to celebrate with #TheWopsters as they prepare
for the Mane Event in October 2017 by throwing the bachelor and
bachelorette parties of the year across the country.

4. THE
TARGET AUDIENCE:
THE NOT QUITE YETs
● Multicultural millennials aged 21-35 / skewing
female
● Young professionals working in large urban cities
● Active and engaged across multiple social media
platforms - especially Instagram, Snapchat and
Twitter
● One day aspire to marriage but aren’t quite ready
yet, still love the idea of love and union
● Often engages and live posts about similar reality
shows like The Real Housewives and Love and
Hip-Hop

5. ● While millennials are getting married at a much
older age than previous generations, over 70%
say that they still aspire to marry
● Most active across multiple popular social
networking sites
● Over 70% are engaged on multiple platforms
Facebook, Twitter, Instagram, Snapchat
● Considered to be the “pulse of culture”, this age
group can influence the younger and older
millennials by driving social conversation and
word of mouth
THE
TARGET AUDIENCE:
THE NOT QUITE YETs

6. ● BET Networks will throw Gucci and Keyshia-esque bachelor and bachelorette parties in four major US cities:
NYC, Los Angeles, Atlanta and Chicago inviting our Not Quite Yets from these areas.
● Depending on the contract agreement, Gucci and Keyshia will be in attendance. Atlanta appearance is highly
suggested. Classic and new Gucci will be played throughout the experience.
● Upon arriving at the event, guests will wait in line and be exposed to creative from the show including but not
limited to trailers and posters.
● Each guest will receive a gift bag that includes a mock “invitation” to the wedding that shows information about
the upcoming show, a black Gucci Mane inspired bowtie, a white garter with a hot pink lip charm inspired by
Keyshia’s make-up line and other party favors. Everything will be branded.
● Guests will receive a complimentary flute of champagne; Guests that want to abstain from drinking alcohol will
receive a sparkling spritzer instead. Light snacks will also be available.
THE
BIG IDEA

7. ● Once inside the venue, the Not Quite Yets will pick a side - Team Bride or Team Groom - and be lead to separate
parts of the activation. Both teams will receive the same gift bag.
● Before leaving the event, all guests will have the opportunity to purchase Gucci’s highly anticipated
autobiography (released September 19th) and Keyshia Ka’oir beauty products.
● Team Groom
○ Darker colors and debonair setting, will have classic bachelor party favors along with Gucci Mane
signatures like mock gold and grills. Portraits will be hung up through the gallery with the opportunity to
take a shareable picture at the end
● Team Bride
○ Bright, colorful and fun setting; will feature fun bachelorette party favors. Similarly to the Gucci side, there
will be portraits of Keyshia and an opportunity for guests to get a photo in front of her portraits.
THE
BIG IDEA (CONT.)

8. VISUAL MOODBOARD

9. VISUAL MOODBOARD

10. THE
PRESS RELEASE
BET NETWORKS THROWS GUCCI MANE AND KEYSHIA KA’OIR NATIONWIDE BACHELOR PARTY
NEW YORK CITY - To celebrate the union of Hip-Hop’s most royal couple, Gucci Mane and Keyshia Ka’oir, BET
Networks will be hosting public bachelor and bachelorette parties in different cities across the United States --
starting in The Big Apple on September 22, 2017.
Guests will be treated like royalty with champagne, party favors and their favorite sounds from Gucci Mane. This 21+
plus event will prepare us for the BET special Gucci Mane & Keyshia Ka’oir: The Mane Event. The 10-part wedding
special follows the twists and turns of celebrity hip hop couple, Keyshia Ka’Oir and Gucci Mane, as they plan for the
most notorious celebrity hip hop wedding of the year while struggling to blend their families.
When you are hip hop and Instagram royalty, wedding planning is a serious feat. With Gucci promoting his latest
album and prepping for the release of his highly anticipated, tell-all autobiography; Keyshia relies heavily on her crew
of close-knit celebrity girlfriends to pull of the wedding of her dreams, all the while continuing to build her make-up
empire.
Tune into BET Networks on October 17, 2017 to watch the miniseries. The New York City event will take place
September 22nd, 2017 at Second Floor 849 6th Avenue, New York, NY 10001 from 5pm to 9pm. RSVP is required.

11. Aside from the photo opportunities at the activations, the
BET team will promote hashtags on social media to
generate buzz and consolidate conversation.
For seamlessness, we will use #TheWopsters - which the
couple has already adopted - and #BETTheManeEvent.
Selected tweets will appear on-screen during BET
programming and during the Gucci and Keyshia special.
With permission, we can also use participants’ photographs
from Instagram.
SOCIAL
ACTIVATION

12. THANK YOU
FROM