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The Wm. Wrigley Jr. Company:
Capital Structure, Valuation and
Cost of Capital
EVAN MUCHNICKI AND JOSEPH RUSHTON
1
Background Information
 Wrigley's is the largest manufacturer of chewing gum and holds the
largest market share in a highly competitive industry with a few
dominant players
 Has been conservatively financed with no debt with a total market
value of equity of $13.102 billion
 Financial Information
- Total assets of $1.76 billion
- Marginal Tax Rate of 40%
- 232.44 million shares outstanding and the Wrigley family
owns 21% of common stock and 58% of class B common
stock
2
Capital Restructure Proposal
 Approached by Aurora Borealis to acquire $3 billion
worth of debt to impose value on the firm to use to
repurchase shares or pay a dividend
 We will look into how that will affect the company and
what capital structure optimizes our value
 Now taking a closer look at the proposal…
3
Debt Rating
Expect to have a credit rating between BB and B and according to the US
Corporate Debt Obligations, our debt will yield 13%
4
WACC – Proposed Capital Structure
Pre-Debt WACC (CAPM): 4.86%+.75(7%) =10.11%
Post-Debt WACC ($3 billion)
- Levered Beta: .75(1 +(1 - .4)(.2/.8)) = .86
- New Cost of Equity: 4.86% + .86(7%) = 10.88%
- WACC = (.13)(.2)(1 - .4) + (.1088)(.8) = 10.08%
5
Market Value of the Firm
• The addition of $3 billion worth of debt increases the market
value to $14.3 billion
• The PV of the tax shield of the added debt comes to $1.2
billion
6
WACC = 10.08%
Price = $61.53
Assumptions:
- $3 billion of acquired
debt
- Risk Free Rate = 4.86%
- Market Risk Premium
= 7%
- Levered Beta = .86
7
Optimal Capital Structure
The optimal capital structure consists of 20% debt,
which is about what was proposed by Blanka Dobrynin
8
Impact on Cost of Capital
 As we increase the amount of debt, both the cost of debt and the
cost of equity continue to increase
 The WACC is the lowest at 20% debt and rises thereafter because
the distress costs begin to outweigh the tax benefits of taking on
debt
 The riskiness of the firm also increases due to the increasing debt
to equity ratio
9
Impact on EPS
10
- In this scenario, we discovered that EPS actually decreased because
the net income was lowered good amount by the addition of the
debt
Dividends or Repurchase
 If we were to take on debt we decided it would be more
beneficial to repurchase shares since Wrigley already pays
dividends and it will:
Increase our voting control
Expand the market share
Increase the value of the firm
11
Impact on Share Value and Voting
Control
12
• Repurchasing of
48.755 million shares
• Increases the Wrigley
Family stock
ownership from 27.8%
to 35.2% and voting
control from 46.6% to
50.6%
13
Conclusion
 We have found that an optimal capital structure would be, as Blanka
Dobrynin suggested $3 billion worth of debt (20%), which would slightly
benefit Wrigley but…
 We have decided that these benefits are not substantial enough compared
to the risks associated with taking on debt such as
 Concentrated ownership in the Wrigley family that may deter investors
 Restricted cash flows since we would owe repayment on debt
 Lowers our credit rating and introduces, although minimal, bankruptcy
costs
 We have successfully captured the largest market share in the industry
with conservative financing and it is not necessary to take on more risk
14

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Wrigley's case

  • 1. The Wm. Wrigley Jr. Company: Capital Structure, Valuation and Cost of Capital EVAN MUCHNICKI AND JOSEPH RUSHTON 1
  • 2. Background Information  Wrigley's is the largest manufacturer of chewing gum and holds the largest market share in a highly competitive industry with a few dominant players  Has been conservatively financed with no debt with a total market value of equity of $13.102 billion  Financial Information - Total assets of $1.76 billion - Marginal Tax Rate of 40% - 232.44 million shares outstanding and the Wrigley family owns 21% of common stock and 58% of class B common stock 2
  • 3. Capital Restructure Proposal  Approached by Aurora Borealis to acquire $3 billion worth of debt to impose value on the firm to use to repurchase shares or pay a dividend  We will look into how that will affect the company and what capital structure optimizes our value  Now taking a closer look at the proposal… 3
  • 4. Debt Rating Expect to have a credit rating between BB and B and according to the US Corporate Debt Obligations, our debt will yield 13% 4
  • 5. WACC – Proposed Capital Structure Pre-Debt WACC (CAPM): 4.86%+.75(7%) =10.11% Post-Debt WACC ($3 billion) - Levered Beta: .75(1 +(1 - .4)(.2/.8)) = .86 - New Cost of Equity: 4.86% + .86(7%) = 10.88% - WACC = (.13)(.2)(1 - .4) + (.1088)(.8) = 10.08% 5
  • 6. Market Value of the Firm • The addition of $3 billion worth of debt increases the market value to $14.3 billion • The PV of the tax shield of the added debt comes to $1.2 billion 6
  • 7. WACC = 10.08% Price = $61.53 Assumptions: - $3 billion of acquired debt - Risk Free Rate = 4.86% - Market Risk Premium = 7% - Levered Beta = .86 7
  • 8. Optimal Capital Structure The optimal capital structure consists of 20% debt, which is about what was proposed by Blanka Dobrynin 8
  • 9. Impact on Cost of Capital  As we increase the amount of debt, both the cost of debt and the cost of equity continue to increase  The WACC is the lowest at 20% debt and rises thereafter because the distress costs begin to outweigh the tax benefits of taking on debt  The riskiness of the firm also increases due to the increasing debt to equity ratio 9
  • 10. Impact on EPS 10 - In this scenario, we discovered that EPS actually decreased because the net income was lowered good amount by the addition of the debt
  • 11. Dividends or Repurchase  If we were to take on debt we decided it would be more beneficial to repurchase shares since Wrigley already pays dividends and it will: Increase our voting control Expand the market share Increase the value of the firm 11
  • 12. Impact on Share Value and Voting Control 12
  • 13. • Repurchasing of 48.755 million shares • Increases the Wrigley Family stock ownership from 27.8% to 35.2% and voting control from 46.6% to 50.6% 13
  • 14. Conclusion  We have found that an optimal capital structure would be, as Blanka Dobrynin suggested $3 billion worth of debt (20%), which would slightly benefit Wrigley but…  We have decided that these benefits are not substantial enough compared to the risks associated with taking on debt such as  Concentrated ownership in the Wrigley family that may deter investors  Restricted cash flows since we would owe repayment on debt  Lowers our credit rating and introduces, although minimal, bankruptcy costs  We have successfully captured the largest market share in the industry with conservative financing and it is not necessary to take on more risk 14