Branding navigation is a tool for organizing your branding strategy.

1. Social factor
Industry factor
Consumer factor
Area factor
The elucidation of the
key factor which influences
the sales of the category
The elucidation of a difference
with the positioning of your
company, and the key factor
Strategic trial and verification
which cancel a difference with
the key factor
Outside environment
analysis
Internal environment
analysis
Strategy
hypothesis
■ Branding Navigation
Product factor
Channel factor
Service factor
Technical factor
Price strategy
Channel strategy
Merchandise strategy
Communication strategy
What kind of vehicle is
there to go to the
destination?
What kind of route is
there to go to the
destination?
Where are you now?
Where should you go?