Uploaded byNatalia Weimann Guardia
Anthropologist in search of UX
The document discusses applying anthropological and ethnographic research methods to user experience (UX) design. It outlines different research methods like ethnography of UX, usability tests, discourse analysis, and diary studies. It then provides examples of analyzing user data from Google Analytics and preferences for different cultures - Americans prefer email contact and blog posts in slang, Asians prefer live chat and relationship building, Europeans show high uncertainty avoidance and engage through product testing and interviews. The document concludes by stating an anthropologist is searching for UX and outlines a process involving UX evaluation, UX design, cultural research, and user research.
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Anthropologist in search of UX
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- 2. 5. 1. UCD - case Experience studies circle Anthropologist in search 4. 2. Of UX Ethnography Good design of UX - case studies 3. Low vs. High Context Cultures
- 3. Theory Low vs. High Experience Good design Context circle - case studies Cultures
- 4. Experience circle Design Culture UX Experience Lifestyle Life Solution Problem
- 7. Good design is: Simple Transparent Coherent
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- 13. Good design is: Western/ Low Context Culture Simple Transparent Coherent
- 14. Low vs HighContext Cultures G. Hofstede E. Hall Power Distance Low Context Individual/Collective High Context Masculine/Feminine Uncertainty Avoidance Monochrone Long/Short-Term Oriented Polichrone
- 15. Low vs HighContext Cultures E. Hall G. Hofstede Low Context High Context Power Distance Monochrone Polichrone
- 24. Low vs HighContext Cultures E. Hall G. Hofstede Low Context High Context Power Distance Individual/Collective Monochrone Polichrone
- 34. Low vs HighContext Cultures E. Hall G. Hofstede Low Context Power Distance High Context Individual/Collective Masculine/Feminine Monochrone Polichrone
- 39. Low vs HighContext Cultures E. Hall G. Hofstede Low Context Power Distance High Context Individual/Collective Masculine/Feminine Monochrone Uncertainty Avoidance Polichrone
- 46. Low vs HighContext Cultures G. Hofstede E. Hall Power Distance Low Context Individual/Collective High Context Masculine/Feminine Uncertainty Avoidance Monochrone Long/Short-Term Oriented Polichrone
- 49. Practice Ethnography UCD - case of UX studies
- 50. Ethnography of UX Usability Interview tests Discourse Trends analysis analysis/ (forums, Netscouting/ social Nethnography Research media) panels + Diary co-creation studies
- 51. Americans • Google Analytics- majority of our users, many belonging to the "referrals" category • Average level of UA (asking for the "About us" page) • Preferred form of contact - email • Popularity of the blog written in their slang
- 53. Asians • Google Analytics- most of the visitors coming from India • Preferred form of contact - live chat (Short-term oriented) • Tendency towards deepening the relationships
- 55. Europeans • Google Analytics- most of the visitors coming from Germany, Netherlands and UK • High level of UA - questions about the product technical details • Users engagement - product testing, co-creation, interviews
- 57. What's next...? Anthropologist in search of UX
- 58. Anthropologist in search of UX UX evaluation R3 R1 UX design Cultural research R2 Users research
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