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FYP 2018 | 26.11.2018 | The Top Technology Trends Transforming the Events and Tradeshow Industries
Three disruptive technology trends are transforming events: 1. Virtual and augmented reality are being used for site inspections, booth demos, and potentially attending events virtually. 2. New mobile technologies like wearables, IoT, and beacons will track attendee engagement and enable new experiences like gamification and wayfinding. 3. Advanced analytics are essential to collect and analyze real-time data on attendee behavior and make it actionable for improving events.
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FYP 2018 | 26.11.2018 | The Top Technology Trends Transforming the Events and Tradeshow Industries
- 1. Disruptive Tech TrendsTransforming Events Corbin Ball, CSP, CMP, DES © Corbin Ball & Co. Course Notes: corbinball.com/images/trends-fyp.pdf Twitter: @corbinball #ICCA #FYP T
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- 4. 1984 2001 2007 2010 DisruptiveTechnologies: Questions? CORBIN.CNF.IO #FYP @corbinball
- 5. Disruptive Events Technologies: Questions?CORBIN.CNF.IO #FYP @corbinball
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- 7. Virtual and AugmentedReality • oculus.com • google.com/get/cardboard/jump • vuze.camera • shangri-la.com/vr • youtube.com/watch?v=4SkHdRvPbv4 • freeman.com/solutions/services/digital/enga gement-tech/virtual-reality • Google Translate app • microsoft.com/microsoft-hololens/en-us eventpilot.com Analytics • ibm.com/watsonanalytics • etouches.com/event-software/module/eroi • insightxp.com • vivastream.com • bearanalytics.com Social Q&A: conferences.io Presentation Links: Platform Interoperability • Cvent.com • Lanyon.com • VistaEquityPartners.com • Eloqua.com • Aventri.com • Eventsair.com • Eventbrite.com • Eventtechhub.com • Hubb.me blog • Built.io Mobile / Iot / Wearables • Event2mobile.com • Conciergeeventbot.com • Youtube.com/watch?v=wL34vK-On3o (Iot) • Youtube.com/watch?v=7QM7izjVqug (encore hotels) • Spectacles.com • expologic.com fielddrive.eu • Intel Vaunt: https://bit.ly/2nDU0j5 • loopd.com • hubvents.com • eventbit.experient-inc.com • Proxfinity.com • Poken.com
- 8. The move towardsan integrated event management platform continues. Three Disruptive Events Tech Trends: 1. Questions? CORBIN.CNF.IO #FYP @corbinball
- 9. Challenges: • One sizedoes not fit all • “Mature” systems less flexible Disruptive Events Tech Trends: Platform benefits: • One-stop shopping • Fewer vendors = less negotiation • Data integration Questions? CORBIN.CNF.IO #FYP @corbinball
- 10. Disruptive Events TechTrends Mergers and Acquisitions: Vista Equity Partners Cvent • Event Management • Supplier Network • Crowdcompass • SignUp4 • AllianceTech • Elite Meetings/SpeedRFP • Seed Labs $1.65B Lanyon • ActiveNetwork • RegOnline • Wingate Web • GenieConnect • Starcite • Passkey • Plansoft/Mpoint • SeeUThere • Bthere • RegWeb Marketo $1.79B Questions? CORBIN.CNF.IO #FYP @corbinball
- 11. Questions? CORBIN.CNF.IO #FYP @corbinball DisruptiveEvents Tech Trends Mergers and Acquisitions:
- 12. Disruptive Events TechTrends Aventri.com (acquired by HGCC July 2017) Questions? CORBIN.CNF.IO #FYP @corbinball
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- 15. Integrations: Event TechTribe (hubb.me blog)
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- 17. Cvent Questions? CORBIN.CNF.IO #FYP@corbinball
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- 19. Three Disruptive EventsTech Trends: 2. New mobile technology, IoT, and AI will transform how events and exhibitions are managed and marketed. Questions? CORBIN.CNF.IO #FYP @corbinball
- 20. Three Disruptive EventsTech Trends: 2. New mobile technology, IoT, and AI will transform how events and exhibitions are managed and marketed.
- 21. Martin Cooper Questions? CORBIN.CNF.IO #FYP@corbinball
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- 24. Connected UK August 2015 Moremobile devices than people! Questions? CORBIN.CNF.IO #FYP @corbinball
- 25. TechCrunch, June 2017 2.6billion smartphone users. 6.1 billion users by 2020 (70% of world population!) Questions? CORBIN.CNF.IO #FYP @corbinball
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- 31. One Reach, Jan.2018
- 32. Text bots arecoming to events: Questions? CORBIN.CNF.IO #FYP @corbinball
- 35. The Internet ofThings (IoT) Everyday objects having network connectivity allowing them to send/receive data. The next disruptive event technologies: Questions? CORBIN.CNF.IO #FYP @corbinball
- 37. IoT: at Home Questions?CORBIN.CNF.IO #FYP @corbinball
- 38. The Internet ofThings (IoT) Questions? CORBIN.CNF.IO #FYP @corbinball
- 39. The Internet ofThings (IoT)
- 40. The Internet ofThings (IoT)
- 41. IoT: Smart GuestRooms Questions? CORBIN.CNF.IO #AlwaysAscend @corbinball
- 42. IoT: Smart GuestRooms – Touch pads Questions? CORBIN.CNF.IO #AlwaysAscend @corbinball
- 43. IoT: Smart GuestRooms – Streaming
- 44. IoT: Smart GuestRooms – Infrared sensors Questions? CORBIN.CNF.IO #AlwaysAscend @corbinball
- 45. IoT: Smart GuestRooms – Biometrics Questions? CORBIN.CNF.IO #AlwaysAscend @corbinball
- 46. IoT: Smart GuestRooms
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- 48. Slide 47 CB1 CorbinBall,05/11/2018
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- 52. Face Recognition forAttendee Check-In expologic.com fielddrive.eu Questions? CORBIN.CNF.IO #FYP @corbinball
- 53. Analytics: gender, age,mood expologic.com fielddrive.eu Face Recognition for Events Questions? CORBIN.CNF.IO #FYP @corbinball
- 54. The Internet ofThings (IoT)
- 55. Wearable Computing Miniature electronicdevices worn under, with or on top of clothing. Questions? CORBIN.CNF.IO #FYP @corbinball
- 58. Wearable Computing: Xyloband LightwaveBiometric Wristband accelerometer, mic, body temp, room temp, GSR Activity/engagement bands
- 59. Wearable Computing: Smart watches Questions?CORBIN.CNF.IO #FYP @corbinball
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- 61. fixed 2 Types ofBeacons wearable Questions? CORBIN.CNF.IO #FYP @corbinball Wearable Computing:
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- 66. • Scavenger huntsand gamification • Welcome and alert notifications • Automated check-in – badge printing • Wayfinding – map location services • Lead exchange/tracking • Exhibit booth dwell times • Networking and people finding • Queue management • CEU tracking • “What’s happening near me?” notifications • Ticketing/access control Beacons for Events & Exhibitions: Questions? CORBIN.CNF.IO #FYP @corbinball
- 67. Smart Badges Questions? CORBIN.CNF.IO #FYP@corbinball Wearable Computing:
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- 69. Wearable Computing: NFC (NearField Communication) Badges and Dongles
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- 74. Virtual Reality (VR) Immersivemultimedia. Questions? CORBIN.CNF.IO #ibtmworld @corbinball
- 75. The Making ofThe Wild Within VR Experience VR site inspections Questions? CORBIN.CNF.IO #FYP @corbinball
- 76. VR: VR booth demosand engagement Questions? CORBIN.CNF.IO #FYP @corbinball
- 77. VR: VR Booth Design Questions?CORBIN.CNF.IO #FYP @corbinball
- 78. Wearable Computing: VR RoomDiagramming
- 80. VR: VR Event Attendance Questions?CORBIN.CNF.IO #FYP @corbinball
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- 83. VR Challenges • Fragmented •Pricey $5-$1500 • New medium • Slow for demos
- 84. Augmented Reality (AR) Aview of a real world supplemented by computer generated sensory input (sound, video, graphics, GPS data) Questions? CORBIN.CNF.IO #ibtmworld @corbinball
- 85. Mixed Reality (MR) Mergingof real and virtual worlds to produce new environments where physical and digital objects co-exist and interact in real time. Questions? CORBIN.CNF.IO #ibtmworld @corbinball
- 86. AR/MR: AR booth demosand engagement Questions? CORBIN.CNF.IO #FYP @corbinball
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- 89. Augmented Reality –Premier Inn London Questions? CORBIN.CNF.IO #AlwaysAscend @corbinball
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- 93. AR/MR Benefits: • Manyforms (phone, tablet, LED walls, headsets, telepresence, projection mapping) • It can be used easily in group settings • Mobile AR well established • Modern smartphones have strong AR chops • Strong future for mobile usage
- 94. AR/MR Challenges • Fragmented •Headsets pricey $2300-$3500 • New medium
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- 96. Advanced analytics techniquesare becoming essential! Three Disruptive Tech Trends: 3. Questions? CORBIN.CNF.IO #FYP @corbinball
- 97. Cvent, Sept 2017 Howdo you collect onsite data?
- 98. Cvent, Sept 2017 Howdo you collect post-event data?
- 99. Cvent, Sept 2017 Whatsocial media channels do you use pre-event, onsite and post-event?
- 100. Analytics: Onsite Meetings Past: The“black hole” of event data management Questions? CORBIN.CNF.IO #FYP @corbinball
- 101. Analytics: Onsite Meetings Today: Everytouch is trackable in real-time! …and every movement can be! Questions? CORBIN.CNF.IO #FYP @corbinball
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- 117. Collect signals Audience Intelligence Enginetakes data from silos, organizes, analyzes and makes event data actionable Collect signals Organize insights Deliver into systems
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- 121. Resources: Course Notes corbinball.com/images/trends-fyp.pdf Corbin’s TechTalkNewsletter: corbinball.com/techtalk Corbin’s Favorites File corbinball.com/tips-tools/corbinslist Corbin’s Article Database corbinball.com/articles
- 122. Contact Info: Web: corbinball.com Facebook:facebook.com/corbin.ball LinkedIn: linkedin.com/in/corbinball Twitter: twitter.com/corbinball Pinterest: pinterest.com/corbinball Course notes: corbinball.com/images/trends-fyp.pdf
- 125. Resources: Course Notes corbinball.com/images/trends-fyp.pdf Corbin’s TechTalkNewsletter: corbinball.com/techtalk Corbin’s Favorites File corbinball.com/tips-tools/corbinslist Corbin’s Article Database corbinball.com/articles
- 126. Corbin Ball, CMPis an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI’s International Supplier of the Year and MPI’s International Chapter Leader of the Year awards. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine five times. He is a 2015 Meetings Trendsetter by Meetings Today Magazine and is one of the “Top 30 CMP Influencers” by the EIC. Corbin Ball Associates ● 506 14th Street, Bellingham, WA 98225-6107, USA +1.360.734.8756 corbin@corbinball.com www.corbinball.com @corbinball facebook.com/corbin.ball linkedin.com/in/corbinball