1. The State of Enterprise Crowdsourcing
2013
Not all big data projects can be accomplished with technology alone – many
require a human touch. Data-driven enterprises are turning to the crowd to make
sense of Big Data. Here's how:
Who uses the crowd?
H OW E NTE RPRIS E S U SE CROWDSOU RCING
Top applications of crowdsourcing
by industry.
ECOMMERCE
+ INTERNET
ADVERTISING
+ PR
TECHNOLOGY
Search
Relevance
Sentiment
Analysis
CRM
Database
Cleanup
FINANCIAL
SERVICES
Business Data
Enhancement
TOP U SE S B Y ROL E
How different job functions leverage the crowd.
Machine
Learning
Training
CRM
Database
Cleanup
Customer
Sentiment
Data
Completion +
Verification
DATA
SCIENTIST
SALES
OPERATIONS
DIGITAL MEDIA
ANALYST
DATA
STEWARD
T H E CROWD’ S FAVORITE TAS KS
DATA ENHANCEMENT
24%
SURVEYS
24%
CATEGORIZATION
16%
PHOTO MODERATION
13%
CONTENT CREATION
8%
CONTENT MODERATION
7%
SENTIMENT ANALYSIS
6%
TRANSLATION
1%
OTHER
1%
DA I LY E N TE RPRIS E CROWDS OU RCING ACTIVI T Y
~ 1,000,000
~ 22,000
Completed Tasks
People Completing Tasks
Who is the crowd?
WHERE THE CROWD LIVES
208
Countries and Territories
1. U.S.
2. CANADA
3. AUSTRALIA
4. CHILE
5. U.K.
TOP RE ASONS PE OPL E COMPL E TE TAS KS
29%
28%
26%
EARN MONEY
PASS TIME
ENJOYMENT
GENDER
TE CHNO LO G Y
52%
48%
67%
33%
WOMEN
MEN
OWN A
SMARTPHONE
DON’T OWN
A SMARTPHONE
AGE
25
20
15
FEMALE %
10
MALE %
%
5
0
18-21
22-25
26-30
31-40
41-50
51-60
61+
CROWD E X PE RIE NCE
How long the crowd has been completing tasks.
< 1 YEAR
60%
1-2 YEARS
24%
> 2 YEARS
16%
SOURCES: CROWDFLOWER CUSTOMERS AND CROWDFLOWER SURVEY 2013.