By enhancing the capabilities of the talented people on your team, freeing up time to focus on providing personal service to customers, and providing the data and insights necessary for high-level strategy, find out how AI technology is already unlocking the potential of customer-centric property management businesses.

1. 1. 2019 © AppFolio, Inc. Confidential.
@AppFolio #AppFolioChat

2. 2. 2019 © AppFolio, Inc. Confidential.
Artificial Intelligence
What Every Real Estate Professional Needs to Know
Andrew Mutz – Chief Technology Officer, AppFolio

3. 3. 2019 © AppFolio, Inc. Confidential.
Follow Us!
@AppFolio
@AppFolio
Facebook.com/appfolio
#AppFolioChat
#iheartAppFolio

4. 4. 2018 © AppFolio, Inc. Confidential.
Built for small- to
mid-sized businesses.
Built for larger, more
complex businesses.
AppFolio Property Manager offers two tiers of fully mobile property management software:
Software to Power
Your Business

5. 5. 2018 © AppFolio, Inc. Confidential.
The Power of a Complete Solution:
• Ease of Use - An intuitive, easy-to-use software
• Real-time Insights - Greater control over your
business
• A Single Login - Less toggling and more
efficiency
• Team Mobility - Everyone connected to the
same data, anywhere
• Robust Accounting - Software built with
accountants in mind.
… So You Run A More Successful Business
Web-Based Property Management Software

6. 6. 2019 © AppFolio, Inc. Confidential.
Andrew Mutz
Chief Technology Officer, AppFolio

7. 7. 2019 © AppFolio, Inc. Confidential.
Agenda
→ Why should you care about AI?
→ What is AI?
→ AI’s impact on your business
→ Real-Life Example: AI Leasing Assistant

8. 8. 2019 © AppFolio, Inc. Confidential.
What do the bits and bytes of
neural networks have to do with the bricks
and mortar of real estate?

9. 9. 2019 © AppFolio, Inc. Confidential.
EXAMPLE 1
Boost Team
Efficiency

10. 10. 2019 © AppFolio, Inc. Confidential.
4 out of 5 of the top challenges inhibiting
growth for property managers are
employee and process related.

11. 11. 2019 © AppFolio, Inc. Confidential.
EXAMPLE 2
Improve Decision-Making Ability

12. 12. 2019 © AppFolio, Inc. Confidential.
EXAMPLE 3
Drive NOI Improvements

13. 13. 2018 © AppFolio, Inc. Confidential.
Let’s Take a Poll!
Which of these three areas in your business is currently the highest priority?

14. 14. 2019 © AppFolio, Inc. Confidential.
What is AI?

15. 15. 2019 © AppFolio, Inc. Confidential.
Until Today:
Programmers told
computers how to
solve problems

16. 16. 2019 © AppFolio, Inc. Confidential.
Today: Neural Networks
solve problems

17. 17. 2019 © AppFolio, Inc. Confidential.
What can computers do now?

18. 18. 2019 © AppFolio, Inc. Confidential.
Understand the
contents of photos
& videos.
1

19. 19. 2019 © AppFolio, Inc. Confidential.
Understand natural human language.2

20. 20. 2019 © AppFolio, Inc. Confidential.
3
Make routine
decisions on
their own.

21. 21. 2018 © AppFolio, Inc. Confidential.
Let’s Take a Poll!
Is there anxiety on your team about AI replacing human jobs?

22. 22. 2019 © AppFolio, Inc. Confidential.
Will AI replace the need for
human employees?
No, and here’s why...

23. 23. 2019 © AppFolio, Inc. Confidential.
Humans + AI = A Winning Combination

24. 24. 2019 © AppFolio, Inc. Confidential.
How do these simple abilities
get results for your business?

25. 25. 2019 © AppFolio, Inc. Confidential.
3 Benefits of Having
“Digital Employees” Work
Alongside Your Team

26. 26. 2019 © AppFolio, Inc. Confidential.
1 Provide a More Personal Touch

27. 27. 2019 © AppFolio, Inc. Confidential.
2 Get Accurate Data and Insights

28. 28. 2019 © AppFolio, Inc. Confidential.
3 Optimize NOI Through Continual Learning

29. 29. 2019 © AppFolio, Inc. Confidential.
Leasing agents have
a challenging job.

30. 30. 2019 © AppFolio, Inc. Confidential.
→ 40% of calls to leasing offices go unanswered.
→ 71% of renters expect a response in a day or less.
→ 20% of renters will move on after waiting ten
minutes for a response.

31. 31. 2019 © AppFolio, Inc. Confidential.
42% of property management companies
face challenges with quick turn-around
responding to leads.

32. 32. 2019 © AppFolio, Inc. Confidential.
How does AI
solve this problem?

33. 33. 2019 © AppFolio, Inc. Confidential.
Meet Lisa
Your AI Leasing
Assistant

34. 34. 2019 © AppFolio, Inc. Confidential.
Lisa replies to all rental inquiries.

35. 35. 2019 © AppFolio, Inc. Confidential.
Lisa schedules (and reschedules) showings.

36. 36. 2019 © AppFolio, Inc. Confidential.
Lisa gathers accurate data.

37. 37. 2019 © AppFolio, Inc. Confidential.
How does Lisa work?

38. 38. 2019 © AppFolio, Inc. Confidential.
Lisa’s neural network was trained on
millions of real life examples.

39. 39. 2019 © AppFolio, Inc. Confidential.
Lisa is
continually
getting better
at her job.

40. 40. 2019 © AppFolio, Inc. Confidential.
Lisa is part of the
whole leasing
experience, and
powered by a unified
data platform.

41. 41. 2019 © AppFolio, Inc. Confidential.
Lisa is backed
by real, human
leasing experts.

42. 42. 2019 © AppFolio, Inc. Confidential.
Takeaways
1
AI helps
your team
do more.
2
AI improves
your strategic
decision making
3
AI drives
improvements
to NOI

43. 43. 2019 © AppFolio, Inc. Confidential.
Andrew Mutz
Chief Technology Officer, AppFolio
Thanks!
Questions or Comments?
Tweet @AppFolio
#AppFolioChat

44. 44. 2018 © AppFolio, Inc. Confidential.
AppFolio innovates
on your behalf to
thrive in the new
economy.
Deliver Mobile
Experiences
Instant Communication
Automated Workflows
Real-time Insights