A presentation I gave to Mondelez featuring some big lies - and surprising truths - about innovation. Unfortunately, one of the first lies is that there's actually no sex in the presentation.
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
Rick Webb, writer, entrepreneur and investor, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 19th, 2013 at the VCU Brandcenter in Richmond.
Lessons from Some of the Most Innovative BrandsVCU Brandcenter
Kelly O'Keefe, Chief Creative Strategy Officer of Padilla/CRT and Brandcenter Professor, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
Succesvol storytelling begint met één belangrijke vraag: waarom doe je wat je doet en waar geloof je in? Pride PR organiseerde op 23 mei jongstleden een evenement waar werd uitgelegd hoe je tot betere PR- en communicatie en dus betere verhalen komt. Rob Westerik partner bij Pride PR en Patrick de Nekker van Earth Concepts, bekend van Earth Water vertelden hun inspirerende verhaal.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Last night, it was a great experience to be a guest speaker at an Ad Fed Fort Lauderdale event held in Starmark. The topic was Diversity and I was in great company!
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
Rick Webb, writer, entrepreneur and investor, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 19th, 2013 at the VCU Brandcenter in Richmond.
Lessons from Some of the Most Innovative BrandsVCU Brandcenter
Kelly O'Keefe, Chief Creative Strategy Officer of Padilla/CRT and Brandcenter Professor, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
Succesvol storytelling begint met één belangrijke vraag: waarom doe je wat je doet en waar geloof je in? Pride PR organiseerde op 23 mei jongstleden een evenement waar werd uitgelegd hoe je tot betere PR- en communicatie en dus betere verhalen komt. Rob Westerik partner bij Pride PR en Patrick de Nekker van Earth Concepts, bekend van Earth Water vertelden hun inspirerende verhaal.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Last night, it was a great experience to be a guest speaker at an Ad Fed Fort Lauderdale event held in Starmark. The topic was Diversity and I was in great company!
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
International Day of the Girl at the South Bank Centre 2012Candy Gourlay
I took part in the Speed Mentoring Event for International Day of the Girl at the South Bank Centre on 11 October 2012. Women from all sectors convened to meet and mentor girls from schools all over London. I came as a mentor and left an advocate. Here is my blog post about the day http://www.candygourlay.com/2012/10/international-day-of-girl.html
Dear Participant,
On behalf of Virtue Insight, I would like to share the participation opportunity at our upcoming "Mobile World–2014" The conference will be held on 03rd April 2014, Kohinoor Continental Hotel, Mumbai, India.
Let me know if you will be interested to discuss regarding registration and your participation in detail as delegate, Exhibitor or Sponsor.
It would be great to have a quick phone call to receive updated agenda and for booking your seats.
Please revert back with your interest.
Thanks & Regards,
Deepak Raj
Delegate and Sponsorship Sales
Virtue Insight
Gsm - + 091 9171350244;
Tel - + 091 44 65515693;
E Mail - deepak@virtueinsight.com, deepakrajvirtueinsight@gmail.com
Skype - edeepakraj143
Vrijdag 25 november 2016 waren circa 80 bouwstudenten van ROC Friese Poort Sneek, Drachten en Leeuwarden bij Centrum Duurzaam in Leeuwarden. ‘Vandaag ronden we de 2e stap af in het levensechte onderwijsproject Skûltsje’, zijn de enthousiaste openingswoorden van Roeland Westra, projectleider Centrum Duurzaam. ‘Vrijdag 2 september 2016 zijn jullie door mij uitgedaagd om een bouwwerk te ontwerpen in het Bûtenfjild in de vorm van een Challenge’, vult Oege Hiddema van Wetterwâlden Bûtenfjild aan. In de vorm van een pitch presenteerden de studenten hun definitieve ontwerp van het Skûltsje.
Lançamentos Editora Pensamento Cultrix abril 2016Milena Cherubim
Ai gente!!!!! Mais um livro da série Acampamento Shadow Falls!!!!! Claro que esse mês está recheado de livros bons, mas como a minha pessoa AMA essa série e esse universo, estou mega ansiosa hehe Vamos ver quais livros esse mês virão pela Editora?
Presentation on the 4 forces of customer progress, the JTBD framework to analyse customer acquisition and churn. Presented at the Sydney JTBD meetup. http://www.meetup.com/sydney_jtbd/
The role of creative industries in regenerationJulian Dobson
A paper produced for the former regional centre of excellence, Renew Northwest, by the academic Justin O'Connor and edited and designed by my company, NS+. Published here because Renew Northwest has been closed, its archive fragmented, and lessons have still not been learned.
AMP Accelerated Mobile Pages - Getting Started & AnalyticsVincent Koc
We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages.
Any questions feel free to contact me on LinkedIn
Janab e Sayeda* Ki Manzoom Kahani - Vajahat Mirza ChangeziJamal Mirza
Janab e Fatima Zehra s.a. ka eik Yahudi ke ghar shadi meiN jaana, aur wahaN 500 Yahudi aurtoN ko Musalman karna, yeh waaqea jo Janab e Sayeda s.a. ki Kahani ke naam se khwateen meiN maqbool hai, isko Janab Vajahat Mirza Sahab Marhoom ne Nazm ki shakl meiN tahreer kiya tha, peish e khidmat hai.
Metadata and the Power of Pattern-FindingDATAVERSITY
According to Gartner, “through 2018, 80 percent of data lakes will not include effective metadata management capabilities, making them inefficient.” Tools within the Apache Spark ecosystem, such as SparkSQL, MlLib, and GraphX, are making ingesting, transforming, and querying data easier, but a missing link remains.
In order to harness the power of pattern-finding to discover unknown insights from the relationships between your historical Big Data and streaming Fast Data, a mature, proven metadata repository must be at the center of your organization’s data architecture.
In this webinar, Leon Guzenda, Chief Technical Marketing Officer at Objectivity, will discuss how to use metadata to not just follow paths, but also patterns, including more efficient shipping routes, recommendation engines, or ways to catch money laundering and other types of financial fraud. It will discuss the pros and cons of open source tools and how to leverage them with a metadata repository to reach the true potential of real-time relationship discovery.
The world is in transit. Because of numerous crises now happening around the globe, we - the people - demand businesses to transform into social ones. This presentations offers a view on the world now, shows social business examples from around the globe and hands you a two step manual to become a social business yourself: having a inspiring purpose and evoking a culture of innovation.
This presentation was held live during the SRM Gurumeetings in Amsterdam, tuesday May 14th.
Ready to become an entrepreneur? The coffee business is a billion dollar industry. Please take a moment to find out some interesting facts about the coffee business and how you can be apart of it. Mission To provide the necessary tools for families to get the welfare they desire. To this end, GanoLife promotes the initiative "Project 365" seeking through social action to achieve a much healthier and prosperous future for all.VisionTo be the leading wellness Company in Latin America within the next two years and expand our area of influence progressively families worldwide.Be the architect of your future and that of your family! Get it with GanoLife! (Less)
By methodically approaching innovation, organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool. The UNLOCKING COOL presentation is typically delivered as a keynote speach with the slides used as a reference for the discussion.
Elle Decor - Summer 2023: Hush Up Your Hues & Unleash Artistic Revelry
Welcome to a summer where whispers roar and art takes center stage! This season's Elle Decor invites you to step into two worlds overflowing with creative intrigue:
** In a luxurious Manhattan apartment, haute colorists Miles Redd and David Kaihoi challenge the maximalist norm.** Get ready for whispers of sophisticated hues, muted textures, and a sophisticated calm that proves less is often more. Think sun-drenched spaces bathed in gentle pinks and lavenders, a haven of tranquil elegance that defies expectations.
️ Across the Atlantic, renowned architect Elliott Barnes crafts a Parisian sanctuary for a devoted art collector. Immerse yourself in a space that celebrates art in all its glory, where every corner unveils a new masterpiece. Sculptural walls frame bold canvases, natural light dances across textured surfaces, and hidden nooks become intimate galleries. It's a love letter to the creative spirit, a Parisian dream built around artistic passion.
This issue is a sensory feast for the design-obsessed! Get ready to:
Discover the art of quiet luxury in a Manhattan masterpiece.
Explore how to build a home that celebrates your artistic passions.
Be inspired by masterful use of color, texture, and light.
Find endless ideas for injecting your own home with a touch of Parisian flair.
So grab your sunscreen, a well-worn copy of Proust, and let Elle Decor whisk you away on a summer journey of whispered glamour and artistic discovery! ✈️
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
The genesif of ideas and the future of imaginationJayant Murty
What is going to drive the next wave of ideas. How will they be created , what forms will they take ? People with new ideas tend to be both illogical and contradictory. New ideas are sometimes at odds with the stern disciplines of management. When it comes to generating ideas, the distinction between visionary genius and erratic behavior is not always clear. The creation of ideas is now the most important economic objective. It will be used to better the human condition in unimaginable ways
We, Brandhomies had an awesome time at the eurobest festival. We went from workshop to lecture to interactive installation like kids in a candy store. A lot of it was familiar, but there were also a lot of new insights to draw our attention. We made the following slideshow full of insights from intriguing lectures that opened our minds. See what we took home from eurobest 2015 and find out who our favorites were!
When the economy?s in free fall, the strongest competitors are the ones rooted in innovation. Today, managers are screaming for innovators who can break through to the next level of business and technology.
The Two Fingers Brewing Co. story so far. Two Fingers Brewing Co. is the only beer brand that gives back to the guys that drink it, by giving all profits to Prostate Cancer UK. This presentation tells the story behind its launch, shares the incredible reaction to our first beer, Aurelio, and gives a broad outline of our future plans and ambitions.
The presentation was originally given at the 10th annual Beer Strategies Conference in Rome on May 14th 2014.
A talk I gave at IPA 2 last year, on how a little imagination can turn information into a powerful storytelling tool, helping you to inspire the teams you work with - and achieve greatness.
How to build brands and influence peoplemattsadler
A talk I gave to Barclays Investment Bank legal department covering what brands are, how we build brands that win and why every employee is important to your brand.
Presentation version of the paper "Data is our Future, Welcome to the Age of Infomagination" by Matt Sadler (full paper available here: http://infomagination.typepad.com/files/matt-sadler---infomagination-1.pdf)
Matts Ipa Excellence Diploma Final Assignment Advice 100310mattsadler
A presentation given by Matt Sadler of Karmarama (President's Prize winner on the 2007-8 IPA Excellence Diploma) to the class of 2009-10 with some personal advice on how to approach writing their final assignments.
Matt Sadler Infomagination Fs Forum 061009mattsadler
A presentation by Matt Sadler, Senior Planner at Euro RSCG London, to the Financial Services Forum on the 6th of October 2009, as part of their Age of Infomagination workshop event.
Visit www.infomagination.co.uk for more info.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. THE TRUTH
1. Innovation is all about ideas
2. Every innovation must start from a customer insight
3. Small companies will always be more innovative than big business
6. DON’T BE A NEARLY MAN
(OR WOMAN)
Humphry
Davy
-‐
Nearly
the
inventor
of
the
lightbulb
Philo
Farnsworth
-‐
Nearly
the
inventor
of
the
TV
Nicola-‐Joseph
Cugnot
Sir
George
Cayley
-‐
Nearly
the
inventor
of
the
automobile
-‐
Nearly
the
inventor
of
the
aeroplane
13. THE KARMARAMA AMBITION SESSION:
GOALS, BARRIERS & BEYOND
A note of
apology!
HOW
GERMANY’S
BIGGEST
COFFEE
BRAND
BECAME
ITS
MOST
EXCITING
Dear me,
t you were
n’t achieve wha
I’m sorry we did
wanted to be
with Jacob’s. We
hoping for
aking the
hen it came to m
exciting but w
rave enough.
we just weren’t b
tough decisions,
le changes.
sier to make litt
ea
It felt safer and
14. INNOVATIVE THINKING:
PROBLEM FIRST
”If
I
had
an
hour
to
solve
a
problem
and
my
life
depended
on
it
I
would
use
the
first
55
minutes
to
formulate
the
right
ques;on
because
as
soon
as
I
have
iden;fied
the
right
ques;on
I
can
solve
the
problem
in
less
than
five
minutes”
15. NOT “HOW CAN WE SELL MORE BROADBAND?”
BUT “HOW CAN WE BECOME THE PROVIDER PEOPLE TRUST?”
16. NOT “HOW CAN WE SELL MORE GUM?”
BUT “HOW CAN WE MAKE A GUM FOODIES WANT TO BUY?”
18. BE HARD ON YOUR IDEAS
“All great artists and
thinkers are great workers,
indefatigable in not only
inventing, but also in
rejecting, sifting,
transforming, ordering”
- Friedrick Nietsche
31. UPSIGHTS:
BIG HUMAN NEEDS x NEW TRENDS x YOUR BRAND
Many
new
challenges/opportuniLes
16
big
human
needs
The
young
old
&
the
old
young
Post
scienEfic
holisEc
therapy
CustomisaEon
Gender
roles
changing
Feminising
society
Cloning
Physicality
PerformaEve
Leisure
Experience
economy
QuanEfied
self
Avoiding
Distress
MeeEng
and
maEng
Looser
morals
&
informality
Always
in
contact
Curiosity
Not
having
children
Gentleness
Non
human
intelligence
The
personal
poliEcal
Eco
chic
The
end
of
print
Risk
society
Crime
and
chaos
Mood
management
New
communiEes
of
interest
Quality
of
life
&
leisure
ParEcipaEon
Self
improvement
New
technology
Overload
Single
person
households
Body
consciousness
Bipolar
society:
have’s/nots
PresLge
Fast
fashion
SubjecEve
morality
Paranoia
&
supersEEon
Power
GlobalisaEon
Fame
&
pursuit
of
celebrity/ies
Partnership
&
shared
responsibility
The
need
to
learn
Sex
without
limits
Whispering/twiVering
society
Self-‐medicaEon
The
lack
of
causes/crusades
Money’s
too
Eght
to
menEon
Social
Acceptance
The
decline
of
religion
Virtuality
The
end
of
privacy
Spirituality
The
maker
movement
The
end
of
authenEcity
Mobility
&
volaElity
Sex
Hunger
Honour
Order
Vengeance
Social
Contact
Family
CiLzenship
Independence
39. E.G. COSTA COFFEE
Not all coffees are
created equal
Saving the
world from
mediocre coffee
Coffee that’s
born better
Here to give you a
better choice
40. E.G STIMOROL
Life without stimulation
isn’t really living
Stimulating
mouth, mind
and mana
The gum with the strong
and stimulating kick
Always providing fresh
stimulation
62. THE (REAL) TRUTH
1. Innovation is about you making ideas happen
2. Customers are just one source of inspiration
3. Big business can be the most innovative of all
64. THANK YOU
matt@karmarama.com
ben@karmarama.com
All
informaEon,
including
all
concepts
and
ideas
("InformaEon"),
in
this
document
have
been
created
and
are
owned
by
Karmarama
and
are
strictly
confidenEal.
None
of
the
InformaEon
may
be
used
for
any
purpose
without
the
wriVen
agreement
of
Karmarama.
All
materials
copyright
Karmarama
2012.
All
rights
reserved.
Editor's Notes
Zara: react vs predict
Everyone asks the same questionsEveryone gets the same answersIncreasing similarity between brands
[They’ll tell you exactly what they’re going to do, then turn round & do the opposite]