The document discusses how search, especially automotive searches, are changing and provides recommendations for businesses to prepare. It notes that over 60% of automotive searches come from mobile devices. Search plays a complex role in the automotive journey as consumers conduct extensive research online. The future of search will involve more personalization and transactional elements directly in search results. The document recommends that businesses leverage search data trends, optimize for voice and local search, focus on speed and user experience, and prepare for changes through resources on SEO best practices.