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Content – Then, Now & Tomorrow - Danish Pervez, Bfound

We broke our TV. We moved longer content to YouTube and streaming platforms. We moved shorter content to Facebook, Instagram, Snapchat and TikTok. The size of the screen changed, but we still consume content for entertainment and the people running ads still want to make money. Content is the lifeblood of digital marketing and content quality can make or break a brand. Platforms like TikTok, Snapchat and Instagram have become content sandboxes where content is evolving at lightspeed. If you’ve been playing in this playground and trying to swing higher, here are a few things we’ve learned from working with over 3000 businesses over the last 7 years. 1. Bubblegum Content: Producing quality content is a challenge we struggle with every day. I like to call today’s content, Bubblegum Content. The packaging is flashy, looks fancy, tastes great, but it’s all over after 5 minutes and the only way to get that Dopamine rush again is to pop another gum. Quantity, is giving quality a tough time – as our audience gets hungrier and impatient. We don’t mean to say that it is ok to compromise on quality. Most of us fell in love with Netflix because we could binge watch entire seasons without having to wait a week for the next episode. But that doesn’t mean we resorted to watching garbage. We still want quality. But we’re ok with smaller content, that doesn’t necessarily have to be entirely original or deep. 2. Understanding Today’s Content As content producers do their best to understand and engineer better content – to appeal to their target audience, it is important to understand how we got here. This is a journey that began well before the internet was created. And this journey begins with improvisational Sketch Comedy TV shows. What started off well before shows like Monty Python’s Flying Circus, continued to run with shows like Key & Peele, Whose Line Is It Anyway, Robot Chicken, Saturday Night Live. 3. What Next? You’re thinking it already. And you’re right. Thanks to AI, we’re knocking on the door of a new dimension where the possibilities are infinite. And that is why we need to brace ourselves for the next step in the evolution of content. After all, we’re always merely one Henry Ford away from making a transition like we did when we moved from the horse to the automobile in 1908. The next step in content evolution will challenge and change everything we have been doing in the last 40 years. Yes, we’ve come a long way but, in many ways, we’re still sadly bound to our screens. The next step will allow us to break free - at least in part – of this limitation.

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MASTER
CLASS
Danish Pervez
SOCIAL MEDIA & CONTENT MANAGER
BFOUND
DUBAI, UAE ~ OCTOBER 10 - 11, 2023
DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast
DIGIMARCONDUBAI.AE | #DigiMarConDubai
Content – Then,
Now & Tomorrow
CONTENT
THEN, NOW & TOMORROW
DANISH PERVEZ
Head Of Content at
Once Upon A Time
We watched
TV
We listened
to the Radio
We wrote
letters
Now
We scroll
Social Media
We listen to
Spotify
We send
Snaps, Reels
What The Heck
Happened?
The Journey
1990s
• Static web pages
• Early email & Bulletin Board Systems
• Yahoo! and AltaVista
Early 2000s
• e-commerce websites
• The Flash era
• 4chan, MySpace and Friendster

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Content – Then, Now & Tomorrow - Danish Pervez, Bfound