Appl exbhibitor webinar dallas 11 feb


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  • Entrepreneur Magazine on driving changes for 2011 – trends creating opportunity Boomers still strong – developing businesses and products that they need Social – sharing, groupon Home renovation – housing market – keep what you have Moderate luxury – great products and services for great prices Female and male shoppers
  • Trade Show stats: sold out! (increased hours—open 14 hours: Wednesday, 2/23 from 9:30 a.m. to 5:30 p.m. and Thursday, 2/24 from 9:30 a.m. to 5:30 p.m. 150 booths with 132 exhibiting companies Convention registration stats: + local buyers 3 (exhibitors told they could invite up to 2 locals) 222 APPL Members (staff, board, execs) 142 Government 23 Nonmembers 6 Emerging Leaders/Young Professionals = 396 attendees (this surpasses last year’s figures, but still is a little less than Denver/2008 and Sacramento/2007 conventions)
  • Single site, multi partner, concession/no concession, single agency/cross agency, state/federal, etc… Community stats/APPL membership from Nancy’s pdf Merger trend
  • NPS 2016, Civil War Sesquicentennial, Lincoln Bicentennial, Forests
  • Quality experiences and Shop for Good – Arch anniversary (merger trend)
  • Stewardship of public lands – engagement Donor gifts, member gifts Ways: 1)products 2) Sponsor 3) Holiday charities 4) Sale of a product – proceeds go to xxx 5) newsletters Other ways: staff gifts/awards
  • US Travel Association new Sr VP– Chief Economist from Nat’l Association of Manufacturers, Visiting relatives is number 1 activity for leisure, International: (see Macy’s) Top 5 2010: Canada, Mexico, UK, Japan and Germany Top 5 to grow: China, Brazil, Korea, India and Peru Last year airfare costs up and hotel down – 2011 hotels up and pricing wars with airlines, transparency on charges International destinations: England (royal wedding) and Mexico comeback (double digit from down trend) Las Vegas and Orlando – deals - price Tech impact: social sharing – reviews, apps for previews and planning, and location sharing services (foursquare) APPL Demographics --- mostly travellers visiting sites, not locals (mostly families) --- per capita spending ranges from $1.5 up to $29
  • Nonprofit Staff – Buyer 72.1% Nonprofit Staff – Influencer 18.6% Nonprofit Board Member -- Influencer 4.7% Agency Staff – Influencer 2.3%
  • Changes: increase in good communication and innovation from last year
  • Increase in customer service and onsite samples
  • Not as important – Customer list (7.5%) , networking (4.9%), industry trends (2.6%), minimums required (2.4%), Higher this year: turnaround times and industry trends
  • Down – phone and even email Up APPL Trade Show, Vendor website Also: don’t include catalog in every order, enjoy seeing same vendors, interested in how eager new vendor is for their business, watch appts – look for new buyers, coop purchasing opportunities, all interested in more time and developing relationships
  • Once a month, quarterly Similar but some Growth in ‘as samples received’ and a bit less in 2 or 3 times a year
  • Season begins March, April or May s mall percentages Jan, Feb, July – Dec Season ends October, Sept or November sm % May, June, Jul, Aug, Dec No winter season responders this year! Season length --- some growth in 4 – 6 months and less 0 – 3months
  • Responders earlier season beginning with Jan thru May -- less June
  • More in the $5,000 range
  • Collectibles – magnets, pins, etc What to do if you don’t have these items. Postcards are still number one item
  • Margins
  • At the convention: Bring product info/know interp value with Tilden’s principles (look over attendee list and research a bit about sites), quality details ( maybe incorporate into signage for TS ) Email and maybe schedule appts – email top way to source/work with vendors Samples and Business Cards ( Auction Items – put in business cards and website (both on survey for source ) - can get in print directory through 29 th ) Pricing/trade show specials (signage) Feature eco, made in america, etc (signage) Have ??s that survey shows are important – when is season, how long, begins, what type of review process/whenetc..? Talk to agencies (at convention)
  • After convention strategies --- site visits: organizational, parks, virtual Business strategy conversation – include your own business --- trust APPL – website, newswire
  • Provide product images, info and ‘freebie’ (coloring page)
  • Participate in comments, write an article, share photos
  • APPl silent auction, by Feb 11 – online form -- could you give some thought to an item you might like to donate? We especially appreciate unique items that can't be found in member's stores and those that are portable (easy to carry home). Some of the most popular items from years' past included jewelry, pieces of art, bags or baskets with a combination of items, DVD's, stuffed animals, and outdoor equipment.
  • Add VSPs
  • Participate in comments, write an article, share photos
  • questions
  • Appl exbhibitor webinar dallas 11 feb

    1. 1. Preparing for Dallas 2011 and Beyond © 2011 Kimberlee Riley “ The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were. John F. Kennedy
    2. 2. © 2011 Kimberlee Riley
    3. 3. <ul><li>Boomers </li></ul><ul><li>Social shopping </li></ul><ul><li>DIY home </li></ul><ul><li>Moderate luxury </li></ul><ul><li>Urban daddy </li></ul><ul><li>Fitness </li></ul><ul><li>Green </li></ul>© 2011 Kimberlee Riley Shopping 2011
    4. 4. <ul><li>Who’s coming? </li></ul><ul><li>What roles do they have? </li></ul><ul><li>How will they spend their time? </li></ul><ul><li>What happens after they leave? </li></ul>© 2011 Kimberlee Riley
    5. 5. <ul><li>Non-profits with missions, boards </li></ul><ul><li>Goals within the scope of the partnering agency </li></ul><ul><li>Formal agreements </li></ul><ul><ul><li>Cooperating Association, Friends Group, Nonprofits </li></ul></ul><ul><ul><li>Guiding documents ~ DO32 and DO21 </li></ul></ul><ul><ul><li>Scope of Sales </li></ul></ul><ul><li>Current statistics </li></ul>© 2011 Kimberlee Riley
    6. 6. Health/No child left inside Consumer spending Consumer safety QUALITY Ecommerce TECHNOLOGY Social Marketing SHOP FOR GOOD TRAVEL Philanthropic Green Trust Globalization © 2011 Kimberlee Riley Economy Anniversaries Mcommerce Experiences
    7. 7. <ul><li>Interpretation, Retail and Fundraising on Public Lands </li></ul><ul><li>Extension of the visitor experience </li></ul><ul><li>Interpretive and engaging </li></ul><ul><li>Convey appreciation for or understanding of a site or the site programs </li></ul>© 2011 Kimberlee Riley
    8. 8. <ul><li>Principles of Philanthropy </li></ul><ul><li>History with national parks </li></ul><ul><li>National Park Centennial </li></ul><ul><li>Stewardship – Across agencies </li></ul><ul><li>Member vs Donor gifts </li></ul><ul><li>Ways you engage </li></ul>© 2011 Kimberlee Riley
    9. 9. © 2011 Kimberlee Riley <ul><li>Technology </li></ul><ul><li>By 2020: </li></ul><ul><li>Global </li></ul><ul><li>Mobile </li></ul><ul><li>Transparency </li></ul><ul><li>Continuing issue with © </li></ul><ul><li>Personal::work & virtual::reality </li></ul><ul><li>Next-gen rebuild architecture </li></ul>
    10. 10. © 2011 Kimberlee Riley
    11. 11. <ul><li>2010 over $ 700B and $77B in retail </li></ul><ul><li>2011- meet or exceed </li></ul><ul><li>Leisure (70%) –shopping now #2 activity </li></ul><ul><li>International (17%) – shopping still #1 </li></ul><ul><li>Auto primary 76%, air secondary </li></ul>© 2011 Kimberlee Riley Travel
    12. 12. © 2008 Kimberlee Riley
    13. 13. © 2011 APPL
    14. 14. © 2011 APPL
    15. 15. © 2011 APPL
    16. 16. © 2010 APPL
    17. 17. © 2011 APPL
    18. 18. © 2011 APPL
    19. 19. © 2011 APPL
    20. 20. © 2011 APPL
    21. 21. © 2011 APPL
    22. 22. © 2011 APPL
    23. 23. © 2010 APPL
    24. 24. © 2011 APPL Books Apparel Children’s products Postcards Collectibles/Themed
    25. 25. © 2011 APPL Audio or special tour Donor/member gifts Items under $ What’s new?
    26. 26. <ul><li>Tilden’s Principles of Interpretation </li></ul><ul><li>Interpretation must relate the subject to the lives of the people in the audience to spark an interest </li></ul><ul><ul><li>Does your product… </li></ul></ul><ul><ul><ul><li>Relate to the visitor experience? </li></ul></ul></ul><ul><ul><ul><li>Support personal discovery or discovery situation? </li></ul></ul></ul><ul><ul><ul><li>Help audience gain new insight, see something differently? </li></ul></ul></ul>© Mark Hougardy
    27. 27. © Mark Hougardy <ul><li>Tilden’s Principles of Interpretation </li></ul><ul><li>The purpose of interpretation goes beyond providing information to reveal deeper meaning and truth </li></ul><ul><ul><li>Does your product… </li></ul></ul><ul><ul><ul><li>Provide an opportunity to support the public land? </li></ul></ul></ul><ul><ul><ul><li>Support a connection between tangible/intangible elements? </li></ul></ul></ul><ul><ul><ul><li>Reinforce information in a meaningful way? </li></ul></ul></ul>
    28. 28. <ul><li>Tilden’s Principles of Interpretation </li></ul><ul><li>The interpretive presentation–as a work of art– should be designed as a story that informs, entertains and enlightens. </li></ul><ul><ul><li>Does your product… </li></ul></ul><ul><ul><ul><li>Sync with site and program themes? </li></ul></ul></ul><ul><ul><ul><li>Provide interpretive text or creative custom design? </li></ul></ul></ul><ul><ul><ul><li>Compel or provide site themes? </li></ul></ul></ul>© Mark Hougardy
    29. 29. <ul><li>Tilden’s Principles of Interpretation </li></ul><ul><li>The purpose of the interpretive story is to inspire and to provoke people to broaden their horizons. </li></ul><ul><ul><li>Does your product… </li></ul></ul><ul><ul><ul><li>Support awareness, understanding, or enthusiasm for the resource? </li></ul></ul></ul><ul><ul><ul><li>Provide meaning to information </li></ul></ul></ul><ul><ul><ul><li>Support behavioral change or reinforce existing behavior? </li></ul></ul></ul><ul><ul><ul><li>Allow for experiential learning? </li></ul></ul></ul>© Mark Hougardy
    30. 30. <ul><li>Tilden’s Principles of Interpretation </li></ul><ul><li>Interpretation should present a complete theme or thesis and address the whole person. </li></ul><ul><ul><li>Does your product… </li></ul></ul><ul><ul><ul><li>Extend the site theme? </li></ul></ul></ul><ul><ul><ul><li>Have materials and/or production methods that support site themes? </li></ul></ul></ul><ul><ul><ul><li>Activate the senses? </li></ul></ul></ul><ul><ul><ul><li>Relate to current or future park activities? </li></ul></ul></ul><ul><ul><ul><li>Meet tangible, emotional or transformational needs? </li></ul></ul></ul>© Mark Hougardy
    31. 31. <ul><li>Tilden’s Principles of Interpretation </li></ul><ul><li>Interpretation for children, teenagers, and seniors - when these comprise uniform groups-should follow fundamentally different approaches. </li></ul><ul><ul><li>Does your product… </li></ul></ul><ul><ul><ul><li>Support a specific age group or range of ages? </li></ul></ul></ul>© Mark Hougardy
    32. 32. © 2011 Kimberlee Riley
    33. 33. <ul><li>Visit sites </li></ul><ul><li>Business strategy conversations w/customers </li></ul><ul><li>Use Association tools </li></ul><ul><li>Sign up for enewsletters, like on Facebook, follow on Twitter, etc </li></ul><ul><li>Product idea exchange </li></ul><ul><li>Collaborative marketing efforts </li></ul><ul><li>Philanthropic support </li></ul>© 2011 Kimberlee Riley
    34. 34. © 2010 Kimberlee Riley
    35. 35. © 2011 Kimberlee Riley
    36. 36. © 2010 Kimberlee Riley
    37. 37. Team
    38. 38. <ul><li>APPL </li></ul><ul><li>U.S. Travel Association </li></ul><ul><li>Mark Hougardy, Certified Interpretive Guide </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Events </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
    39. 40. © 2011 Kimberlee Riley