A project developing online training and information relating to Cross Cultural Understanding. Initial focus on India and China and relating to the west.

1. The
Cross-Cultural
Understanding
Project.
A high impact initiative
By Stephen Manallack
Author, “Soft Skills for a Flat World”
(Tata McGraw-Hill India, 2012)
Email stephen@manallack.com.au

2. Why you could be an ideal fit for this cross-
cultural project.
A global organisation
Great cultural knowledge
Community relations expertise
Maximise a strength
Connect with business
High need in Region
Position as “Thought Leader”
© Stephen Manallack 2012

3. The Problem and The Opportunity.
The Problem
Many people are remarkably unaware of the changing
world and needs of globalisation
The Opportunity
Become a high-impact champion of global readiness
through cross-cultural understanding
© Stephen Manallack 2012

4. About Stephen Manallack.
• Author of “Soft Skills for a Flat
World” (Tata McGraw-Hill
India 2012)
• Insights into the 10 success
secrets of Indian leaders
• Author of 2 other books
• Cross-Cultural Trainer – India
and the West
• Trade Mission Leader
© Stephen Manallack 2012

5. Scope of project.
Training workshops, online, print and social
media targeting business, politics and
education sectors
Active online program
Regular program of workshops
Supplement with social media
Provide information flow
© Stephen Manallack 2012

6. Project Inclusions.
Regular program of Workshops
Other occasional events
Website/Facebook
Online Training
Publications/Videos
White Papers (print/online)
Speaking at external Conferences/Events
Social Media
© Stephen Manallack 2012

7. Target Audience.
Schools and Universities
Business and Professions
Communities and Local Government
Other Political and Bureaucrats
Media
Trade and Export
© Stephen Manallack 2012

8. Philosophy & Approach.
Cultures are not “right” or “wrong”
Understanding = Competitiveness
Enjoy differences through understanding
Promote outward looking
Flat World = we are all “Multinationals”
Key is therefore soft skills and cultural awareness
…a competitive modern Region…
© Stephen Manallack 2012

9. Sharing findings on the minds of success.
“In a flat world we need to
know what drives success in
other cultures”
- Stephen Manallack
Now this project shares the
knowledge…
© Stephen Manallack 2012

10. The 7 Differing Culture-Based Views.
1. Absolute or Relative
2. Individual or Collective
3. Neutral Communication or Affective
4. Space or Privacy
5. Achievement or Ascription
6. Sequential Time or Synchronic
7. Inner Directed or Outer Directed
© Stephen Manallack 2012

11. Benefits for you.
 Align with much needed high impact program
 Position as understanding similarities and
differences between India and Australia
 Positions with business competitiveness
© Stephen Manallack 2012

12. The Cross-Cultural Understanding
Project.
For a competitive and
globally aware
generation
© Stephen Manallack 2012