Two social media sites, Reddit and StumbleUpon, can drive large amounts of traffic but dislike overt marketing. Reddit has over 20 million users and popular posts can receive hundreds of thousands of views within 48 hours. StumbleUpon has over 20 million registered users and while traffic bursts are smaller, content can continue receiving hundreds of daily views for months. To succeed, content on both sites must be targeted towards users' interests and not appear as obvious marketing.
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Death by a million page views: How the mindless pursuit of reach is killing p...The Splice Newsroom
Here's the presentation I delivered at ICEEfest 2016 in Bucharest. The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
OSF x Highway Africa: New forms of storytelling, distribution and revenueThe Splice Newsroom
I presented this at a workshop at Rhodes University, Grahamstown in South Africa in August 2016. The goal was to help traditional media companies re-think the mass media model and consider new options in the search for sustainable revenue.
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Death by a million page views: How the mindless pursuit of reach is killing p...The Splice Newsroom
Here's the presentation I delivered at ICEEfest 2016 in Bucharest. The rush for scale in the past few years is diminishing everything we know about user value. Instead of building a better, deeper relationship with out users, we've turned them into anonymous numbers, distilled down to page views. And when advertisers wanted more views at a lower price, we created more. And we wonder why newsrooms are dying.
OSF x Highway Africa: New forms of storytelling, distribution and revenueThe Splice Newsroom
I presented this at a workshop at Rhodes University, Grahamstown in South Africa in August 2016. The goal was to help traditional media companies re-think the mass media model and consider new options in the search for sustainable revenue.
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...Arianne Donoghue
In the last twenty years Google has gone from operating in a garage to a position of unquestionable global dominance. In this session, Arianne will ask whether Google’s monopoly of the World Wide Web is a good thing for the long-term health of the internet.
As advertisers and marketers, what options do we have for alternative advertising channels? And how can we safeguard the future of the World Wide Web, while ensuring it remains fit for purpose for an increasingly diverse user base?
In this session, you’ll learn about the alternative advertising channels you can use in your Search strategy and why these are better than Google.
Fundamentals for the New Era PR Pro with Sarah EvansCision
Watch the webinar replay, free: http://bit.ly/1jYI3bs
PR is evolving as social and digital become ubiquitous. Understanding the full scope of emerging PR opportunities is critical to success.
Learn how to plan, share and engage in this brave new world with tactics from PR strategist Sarah Evans. Watch the free replay of her webinar to:
-Create credible content by thinking like a producer, editor and journalist.
-Improve workflow efficiency with real-time tips and tools.
-Ensure future organizational and individual success by looking at the big picture.
Don’t let the future pass you by. Watch Sarah’s webinar here: http://bit.ly/1jYI3bs
About the Speaker:
Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. She created and moderates #Journchat, the first-ever weekly live tweetchat for PR pros, journalists and bloggers. Sarah has been listed in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter, and Entrepreneur’s Top 10 Hot Startups.
Topic: Don’t go social without content
Simon will be talking about the importance of a strong content marketing strategy when using social media as a marketing platform. He will be discussing real time engagement, user generated content, identifying influencers and the merge of social media and PR, using real life case studies from a selection of small and large clients.
Key Takeaways:
Social channels shouldn’t have a ‘one solution fits all’ strategy. Different Social platforms require different strategies
How to manipulate engagement levels as well as user sentiment across Social
Real life examples of how to target key influencers across Social
Examples of how we report to a mixture of clients
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.
Having Long Term Success with Reddit - State of Search 2014Brent Csutoras
Reddit is one of the largest social sites in the world and it is also one of the hardest for brands and individuals to succeed within. In this presentation, I talk about an approach to Reddit that will allow you to better understand the site, build your account and presence, and have long term continued success on the site.
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasSearch Engine Journal
Reddit is without question one of the hardest social media sites to succeed on – but that doesn’t mean it is impossible.
SEJ’s Chief Social Media Strategist, Brent Csutoras, shares the most important steps you need to take to be successful on Reddit.
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns.
https://www.pixelroaddesigns.com
Why We Should Be Scared Of Google & What We Can Do About It - Arianne Donoghu...Arianne Donoghue
In the last twenty years Google has gone from operating in a garage to a position of unquestionable global dominance. In this session, Arianne will ask whether Google’s monopoly of the World Wide Web is a good thing for the long-term health of the internet.
As advertisers and marketers, what options do we have for alternative advertising channels? And how can we safeguard the future of the World Wide Web, while ensuring it remains fit for purpose for an increasingly diverse user base?
In this session, you’ll learn about the alternative advertising channels you can use in your Search strategy and why these are better than Google.
Fundamentals for the New Era PR Pro with Sarah EvansCision
Watch the webinar replay, free: http://bit.ly/1jYI3bs
PR is evolving as social and digital become ubiquitous. Understanding the full scope of emerging PR opportunities is critical to success.
Learn how to plan, share and engage in this brave new world with tactics from PR strategist Sarah Evans. Watch the free replay of her webinar to:
-Create credible content by thinking like a producer, editor and journalist.
-Improve workflow efficiency with real-time tips and tools.
-Ensure future organizational and individual success by looking at the big picture.
Don’t let the future pass you by. Watch Sarah’s webinar here: http://bit.ly/1jYI3bs
About the Speaker:
Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. She created and moderates #Journchat, the first-ever weekly live tweetchat for PR pros, journalists and bloggers. Sarah has been listed in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter, and Entrepreneur’s Top 10 Hot Startups.
Topic: Don’t go social without content
Simon will be talking about the importance of a strong content marketing strategy when using social media as a marketing platform. He will be discussing real time engagement, user generated content, identifying influencers and the merge of social media and PR, using real life case studies from a selection of small and large clients.
Key Takeaways:
Social channels shouldn’t have a ‘one solution fits all’ strategy. Different Social platforms require different strategies
How to manipulate engagement levels as well as user sentiment across Social
Real life examples of how to target key influencers across Social
Examples of how we report to a mixture of clients
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand’s Reddit strategy.
Having Long Term Success with Reddit - State of Search 2014Brent Csutoras
Reddit is one of the largest social sites in the world and it is also one of the hardest for brands and individuals to succeed within. In this presentation, I talk about an approach to Reddit that will allow you to better understand the site, build your account and presence, and have long term continued success on the site.
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasSearch Engine Journal
Reddit is without question one of the hardest social media sites to succeed on – but that doesn’t mean it is impossible.
SEJ’s Chief Social Media Strategist, Brent Csutoras, shares the most important steps you need to take to be successful on Reddit.
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns.
https://www.pixelroaddesigns.com
When it comes to submitting content on Reddit, it is not like any other social media site you have submitted to. It requires a lot of consideration, from the topic, title, to which subreddit you submit to. This presentation will explain those considerations and improve your chances for success.
We decided to share our knowledge and help more people improve their marketing skills. This is a first presentation in the series about social media marketing.
G3 Partners is one of Asia’s first startup-focused Marketing and Communication agencies. We provide a full suite of global services for startups expanding overseas and raising investment internationally.
Inner Circle is a quarterly GateHouse program that evaluates newsroom performance around key print and digital content strategies. The program began several years ago setting basic standards for web posting, photo galleries and new story formats. But the program has evolved to include higher-level goals on social media and video production. Inner Circle has helped GateHouse improve print and web content, and we have seen strong page view increases and referral increases from social media. The program also allows us to work closely with newsrooms on ever-evolving media tactics and strategies.
GateHouse has launched two major research initiatives with Frank N. Magid Associates and Communispace Corp. over the past 1.5 years. The results of those surveys are helping us make major design and content decisions to both our print and web products. In print, those changes are well under way and just now being evaluated by reader panels. On Web, we are at the early stages of making changes aimed at driving more hyperlocal engagement and, ultimately, revenue.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Why Reddit Should Be Part of Your Social Media Campaign ?Manoj Kumar Sethi
Reddit has been used long times to boost site traffic and has been considered as one of the important social bookmarking site .This is loved by SEO world.This is capable of generating even billion of page views in a month , hence very useful for social media campaigns.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. How Popular Are These Sites?
• Stumbleupon claims to have 20 million+
registered users (actives not mentioned)
• Reddit’s traffic stats…
For December, 2011
4. Wait?!? What Happened?
• Example of traffic spike at Rapidtask.com from
Reddit.
• Went from 600-700 daily visitor average to
over 10,000 in one day from just one
comment thread.
• Posts in popular sub-reddits can get even
more traffic….
5. After 1 day being on the front page of r/pics this photo had 478,819
views! Insane? You bet!!!
6. Ok, so Reddit can send me traffic, but
what about StumbleUpon?
7. Those numbers are OK but not insane.
• This is from an auto insurance site I own.
• I’d occasionally ‘thumbs upped’ my own content
but it never got traction
• Started using SocialADR
• Went from 0-3 visits per day prior to March 4th to
60 visitors on March 6th
• Then 20-30 for the rest of the month
• Stopped using SocialADR on March 28th but
biggest day was April 24th with 71 visits
• Insurance is tough niche to promote in social
media. So over 1,700 visits in 2 months is pretty
good IMHO.
8. Conclusion: Both Reddit and
StumbleUpon Can Send Insane Traffic
• However they send it in very different ways
• Reddit is like a sprint. Quick short burst of extreme
activity.
• Whereas StumbleUpon is like a marathon. Much
longer and slower intensity.
• Reddit can send up to 500,00 visits to your website
in a 48 hour period – but then drops back to
previous norm
• StumbleUpon rarely sends more than 10,000 in any
burst but can keep sending 100s per day for
months.
9. That’s All Great But What About SEO?
• Reddit offers dofollow links from a PR8 domain,
BUT only if your article has a positive vote count.
• Stumbleupon also offers dofollow links from a
PR7 domain, BUT only for really popular content.
• Popular content on both Reddit and
Stumbleupon tends to get shared on other social
media sites AND can also result in links from
blogs and sites covering a topic.
12. What are popular sub-reddits?
• r/pics – 1.7 million subscribers
• r/funny – 1.7 million subscribers
• r/gaming – 1.4 million subscribers
• r/WTF – 1.3 million subscribers
• r/Technology - 1.1 million subscribers
13. Who are Redditors?
• Predominantly young males under 35.
• Most are from the US.
• Varies widely by sub-reddit
14. What do they like?
• Bacon, Narwhals and Cats
• Memes
15.
16. What do they like?
• Bacon, Narwhals and Cats
• Memes
• Technology and gaming
• HOWEVER…
• You can find a sub-reddit for just about any topic
• The important thing to remember is: what you
submit has to fit the sub-reddit
• Then you get the upvotes and the sweet, sweet
karma! (Plus a dofollow link from a PR8 site)
17. What don’t they like
• Republicans
• Christians
• reposts
• Any obvious attempt at marketing!
If you submit content that is obviously
marketing material you will get down voted
and no one will see your post .
18. How Does Work?
• To discover new sites hit stumble
• Thumbs up sites you like
• Thumbs down sites you don’t
19. Differences And Similarities To Reddit
• Stumbleupon has a more diverse user base –
more women and a bigger age range
• Stumbleupon is more of a discovery engine than
social news/information site – ‘looking for the
next new thing’
• Results from Stumbleupon tend to be more
diverse
• Stumble based on interests similar to subscribing
to sub-reddits
• Stumbleupon users also dislike marketing, but if
you get a ‘power user’ to thumbs up your content
many people will still see it
20. How Can We Successfully Market On
Reddit And/Or Stumbleupon
• Write really in-depth informative content on a
topic of interest to the users we want to target
• Create eye-catching infographics that contain
real, useful information
• Create an amusing meme
• Make sure our landing pages don’t look like
we are selling something!
21. If That Fails We Can Always Pay
• Both Stumbleupon and Reddit have paid adverting
opportunities.
• Stumbleupon paid discovery starts at $0.05 per
stumble
• Reddit’s system is a bit more complex. Basically
you pay as little as $20 per day and get a portion of
ad displays, which depends in part how much
other advertisers are spending.
24. Conclusions
• Reddit and Stumbleupon can send insane
amounts of traffic!
• BUT we can’t seem like we are marketing to
people
• Successful content needs to be targeted to the
right users and tends to be either informative or
funny
• If we don’t get enough initial success we can pay
to be featured and possibly gain traction