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The Facebook Platform: Apps, APIs, & The Social Graph

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Dave McClure
Dave McClure

The Facebook Platform: Apps, APIs, & The Social Graph (Lance Tokuda, Rockyou)

BusinessTechnology
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The Facebook Platform: Apps, APIs, & The Social Graph Lance Tokuda, RockYou! 10/7/07
Agenda ,[object Object],[object Object],[object Object]
What is an App?
What is an App? Invite News Feed
What is an App? Install App ,[object Object],[object Object],[object Object]
What is an App? Invite friends
What is an App? Call to action for friends
What is an App? Applications link Profile link Profile box
MySpace Widgets versus Facebook Apps ,[object Object],[object Object],[object Object]
Brand distribution on the Facebook Platform ,[object Object],[object Object],[object Object]
Building Super Wall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Million Users!
Growing apps virally Networks with API access to friends give you 7x more distribution
Without API – OLD WAY Casino Royale, Sony Pictures Slideshow add-on 75K created (30 days) Leigh Nash, Nettwerk Records Slideshow add-on 150K created (30 days) Horoscope, Frengo 300K created (30 days)
With API – NEW WAY Horoscope, Frengo 2M created (30 days) 7x more Music Videos, Yahoo! 1M created (30 days) We recommend the new way! Facebook now and others coming soon Resident Evil, Sony 1M entries (30 days)
Adoption is hard Only 1% of all apps hit 1M users
Ad support and partnership Example promotion Yahoo! Music Videos 1M
Music Videos (Yahoo!)
Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network ,[object Object],[object Object]
Complete Cycle: Yahoo! Music ,[object Object],[object Object],[object Object],[object Object],[object Object],1M Users
CBS
CBS 3 days versus 3 months
Key Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recommend focus on Apps versus Flash widgets
About RockYou! RockYou is the leading provider of widget engagement with over 20M daily page views and growing* * see daily Quantified Publisher traffic numbers reported on Quantcast.com
Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Facebook Platform: Apps, APIs, & The Social Graph

  • 1. The Facebook Platform: Apps, APIs, & The Social Graph Lance Tokuda, RockYou! 10/7/07
  • 2.
  • 3. What is an App?
  • 4. What is an App? Invite News Feed
  • 5.
  • 6. What is an App? Invite friends
  • 7. What is an App? Call to action for friends
  • 8. What is an App? Applications link Profile link Profile box
  • 9.
  • 10.
  • 11.
  • 12. Growing apps virally Networks with API access to friends give you 7x more distribution
  • 13. Without API – OLD WAY Casino Royale, Sony Pictures Slideshow add-on 75K created (30 days) Leigh Nash, Nettwerk Records Slideshow add-on 150K created (30 days) Horoscope, Frengo 300K created (30 days)
  • 14. With API – NEW WAY Horoscope, Frengo 2M created (30 days) 7x more Music Videos, Yahoo! 1M created (30 days) We recommend the new way! Facebook now and others coming soon Resident Evil, Sony 1M entries (30 days)
  • 15. Adoption is hard Only 1% of all apps hit 1M users
  • 16. Ad support and partnership Example promotion Yahoo! Music Videos 1M
  • 17. Music Videos (Yahoo!)
  • 18.
  • 19.
  • 20. CBS
  • 21. CBS 3 days versus 3 months
  • 22.
  • 23. About RockYou! RockYou is the leading provider of widget engagement with over 20M daily page views and growing* * see daily Quantified Publisher traffic numbers reported on Quantcast.com
  • 24.