How we could increased the revenue of Axis through Marketing because Axis had "jadul" content and must fit to Millennial People to maximise the growth Marketing

1. TELCO CHALLENGE
AXIS COMM
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2. AXIS CLICK

3. “ gamification for every student and young
people who still in education or not increase
the user of AXIS
In range 13 - 23 Years Old
”
AXIS CLICK
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4. Internet Kuota Game
Book Discount
Food Voucher Social Media Kit
The Benefit
Every young people can use this for
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5. Buy Pulsa & Kuota
It’s come from?
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6. Branding Axis
Sustain loyal user
Gain new user
The Goals
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7. Our Marketing Strategy
ATL
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9. 45 Million (Indonesia) & 700 Million (World)
Instagram User
2047 Million (World)
Facebook User
Why?
* bisnis.tempo.co & CNN Indonesia
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10. BTL
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Sponsorship in School and Campus Event
Sponsorship in Youth Leadership Bootcamp & Event
Our Marketing Strategy

11. Projection
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12. S(Substitute)
C(Combine) A (Adapt) M(Modify)
Tool that we used
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13. Andam Dewi Dika SundariBintang Thunder Laila Syifa Nandya Sarah U
Team
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