SlideShare a Scribd company logo
@briansolis   TheBrianSolis   BrianSolisTV
Digital Darwinism is already changing the
          landscape of business
Brian Solis Engage or Die!
The world has changed forever.
    Will you change with it?
Brian Solis Engage or Die!
This is not Social Media marketing
“Fast and Easy”
is the beginning
  of the end of
Social Media 1.0
Customers will breakup with organizations that
   don’t deliver value, now and over time
Brian Solis Engage or Die!
“People” = the 5th Element
Traditional Consumer
    Digital Consumer
CONNECTED CONSUMER
Brian Solis Engage or Die!
An Audience with an Audience of Audiences
Brian Solis Engage or Die!
A look at the world through the eyes of
        a connected customer
Brian Solis Engage or Die!
Brian Solis Engage or Die!
The Fight for Consumer Attention Takes Place Where Attention is
                Focused. Hint: It’s not your website




 New Media
   has the
  power to
reach people
 where their
 attention is
   focused
Attention is a Precious Commodity




Red = where users looked the most
Yellow = indicate fewer views
Blue = least viewed
Gray = didn’t attract any fixations
Green = boxes drawn on top of the images after the study to highlight the advertisements
THE VOICE OF THE CUSTOMER
    BRANDS ARE NOT CREATED


THEY ARE CO-CREATED
  JUST GOT LOUDER
Brian Solis Engage or Die!
Without design or
The future of your
engagement,
business is defined
what will shared
through they say?
What will they do?
experiences…
Is your business antisocial?
YOU CAN’T BUILD A CUSTOMER-CENTRIC BUSINESS


    IF YOU DON’T KNOW
          WHAT CUSTOMERS WANT
Taking the customer point of view:
Closing the Customer Gap in Social Media




DO YOU EVEN KNOW WHAT WE
 WANT OR WHAT WE VALUE?
The brand perspective




              Customers want to learn about
              new products…
The brand perspective




              They want to engage with us to
              create a community…
The customer perspective




              I want discounts and special
              offers!
The customer perspective




              I need the ability to purchase
              within my social network!
Brian Solis Engage or Die!
Obtaining tangible
value or recognition
is why people seek
out organizations in
social networks
The number 1 least
asked question is
social business is…
WHY?
The 5 W’s + H.E.
                       WHO



        EXTENT                       WHAT




       HOW                            WHEN




                 WHY         WHERE
CRM
  Social CRM
RELATIONSHIPS
Three sectors are driving
                               the evolution of of
               Mobile          consumer behavior and
                               businesses must adapt
                               to lead the future




         The Golden Triangle




Social                                   Real-time
Technology Opens New Doors to
   Intelligence & Engagement

                               Business Value


      Consumer Value
                                   User Experience




         Sales Lift
                                       Immediate Return




                       Brand Lift
               Long-term Yield
Social and Mobile represent the natural evolution of commerce…
            but everything changes in the process.
Consumer
             Attention
Awareness


 Interest


Evaluation
                            The
                         Traditional
Decision                 Customer
                          Journey
 Action


 Referral


 Loyalty
Decision making cycle of
 connected customers                                                                                                      3. Commerce

                                                                                                                                   Self-expression          Closure
     2. Pre-Commerce                                                       Evaluation


                                                                        Brand                    Reviews                              Decision
                                                                      Engagement
                              Brand Strength
     Consideration

            Reconsideration
                                                                                    Word of                                                                    Experience
                                                                                    Mouth
                                               Brand Interruption                                                                         Sentiment
                                                                                                     Advocacy
                                                                                                                                                                  Post-
                                                                                                                                                                purchase
Trigger                                                                                                                                                         research



                                    Word of Mouth                        Influence Loop                                                        Validation
Attention                                                                                                  Influence
                                                                                                                                                                           Enjoy
                                                                                                                                   Brand Experimentation
   Awareness                                                                                  Reconsideration
                                                                    Advocate
                                                                                                                       Passive
                                                 Shared
                                                Sentiment           Loyalist                                                                          Loyalty
                                                                                                                         Rival
1. Formulation                                                                                                         Attention
                                                                    Commitment
                                                                                              Bond
                                                                                                                                       4. Post-Commerce
3. Commerce



     2. Pre-Commerce            Evaluation

                                                         Decision

     Consideration

                                                                          Experience



Trigger


Attention
                                                                               Enjoy

   Awareness


                                                                    Loyalty
1. Formulation
                                             Bond
                                                         4. Post-Commerce


     Social CRM reveals new touchpoints to influence consumer behavior
Big Data presents big challenges AND opportunities
The 5 I’s    Influence
of Social
Marketing   Interaction


             Ideation


              Insight




            Intelligence
BIO WORD CLOUD – TOP 100
LOCATION WORD CLOUD – TOP 100
FINDINGS


!   @starbucks followers identify themselves as: enthusiasts,
  geeks, addicts, junkies, creatives
!   Music, Food, Coffee, and Fashion are the most popular
  areas of interest
!   @starbucks followers may favor dogs to cats 2 – 1
!  Students account for more than any single Professional
  field
The Tenets of
Social Business
Are Designed to
     Build
 Relationships    ENGAGED


                  Relevance


       CONNECTED              ADAPTIVE
@ is the universal sign for engagement
Engagement is defined by how a brand and
consumer connect and interact within their
networks of relevance
Engagement
YouYou                Prospects
                       Prospects
Engagement is measured by takeaway value,
sentiment, and resulting actions following the
exchange
You are Now Entering the Trust Zone
Do you know who’s influencing your market?
Brian Solis Engage or Die!
Content Context is King
   Content is King
Brian Solis Engage or Die!
Build relationships




Trigger actions & outcomes




                   Feed the community
ARE YOU DESIGNING
CAMPAIGNS AROUND
  MEASURABLE &
   MEANINGFUL
   OUTCOMES?
Social Media
Marketing is
now expected
to play a
bigger role in
business
performance
WE CAN NOT MEASURE
 WHAT IT IS WE DON’T
  KNOW TO VALUE
Likenomics: The value of a Facebook “Like”
            is worthy of study
Likenomics: The value of a Facebook “Like”
            is worthy of study
THE A.R.T. OF SOCIAL MEDIA =
 ACTIONS
        REACTIONS
             TRANSACTIONS
influence
          change
          cause
          build
I want to inspire something…
          help
          teach
          learn
          discover
          sell
The Value + Innovation Cycle
  Research &
  Intelligence




                                            Listen

                                Engage
            Learn +
            Adapt +
            Create
                                   Action



                      Measure
                                              Optimize
There is no
box to think
outside of…

More Related Content

What's hot

Mapping the remarkable; Julie Anixter & Amy King
Mapping the remarkable; Julie Anixter & Amy KingMapping the remarkable; Julie Anixter & Amy King
Mapping the remarkable; Julie Anixter & Amy King
dmadetroit
 
Playful engagement
Playful engagementPlayful engagement
Playful engagement
Mark Sage
 
Omni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie FuentesOmni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie Fuentes
Tony Booth
 
Positioning Your Firm to Succeed in the Marketplace
Positioning Your Firm to Succeed in the MarketplacePositioning Your Firm to Succeed in the Marketplace
Positioning Your Firm to Succeed in the Marketplace
Think Creative
 
VCV Kring Marketing Communicatie - Personal Branding
VCV Kring Marketing Communicatie - Personal BrandingVCV Kring Marketing Communicatie - Personal Branding
VCV Kring Marketing Communicatie - Personal Branding
Voortgezette Company van Verre
 
Keller sbm3 02
Keller sbm3 02Keller sbm3 02
Keller sbm3 02
Mansi Nandani
 
Ib&cc samit sinha
Ib&cc samit sinhaIb&cc samit sinha
Ib&cc samit sinha
Pooja Sehgal
 
The Fools Guide To Scoping Comms Planning In India
The Fools Guide To Scoping Comms Planning In IndiaThe Fools Guide To Scoping Comms Planning In India
The Fools Guide To Scoping Comms Planning In India
girishahuja
 

What's hot (8)

Mapping the remarkable; Julie Anixter & Amy King
Mapping the remarkable; Julie Anixter & Amy KingMapping the remarkable; Julie Anixter & Amy King
Mapping the remarkable; Julie Anixter & Amy King
 
Playful engagement
Playful engagementPlayful engagement
Playful engagement
 
Omni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie FuentesOmni Channel Marketing Conference - Kylie Fuentes
Omni Channel Marketing Conference - Kylie Fuentes
 
Positioning Your Firm to Succeed in the Marketplace
Positioning Your Firm to Succeed in the MarketplacePositioning Your Firm to Succeed in the Marketplace
Positioning Your Firm to Succeed in the Marketplace
 
VCV Kring Marketing Communicatie - Personal Branding
VCV Kring Marketing Communicatie - Personal BrandingVCV Kring Marketing Communicatie - Personal Branding
VCV Kring Marketing Communicatie - Personal Branding
 
Keller sbm3 02
Keller sbm3 02Keller sbm3 02
Keller sbm3 02
 
Ib&cc samit sinha
Ib&cc samit sinhaIb&cc samit sinha
Ib&cc samit sinha
 
The Fools Guide To Scoping Comms Planning In India
The Fools Guide To Scoping Comms Planning In IndiaThe Fools Guide To Scoping Comms Planning In India
The Fools Guide To Scoping Comms Planning In India
 

Similar to Brian Solis Engage or Die!

Brand equity colgate
Brand equity colgateBrand equity colgate
Brand equity colgate
Abinas Mishra
 
Understanding the sphere of integrated marketing
Understanding the sphere of integrated marketingUnderstanding the sphere of integrated marketing
Understanding the sphere of integrated marketing
Eddie Choi
 
Colgate brand equity measurement
Colgate brand equity measurementColgate brand equity measurement
Colgate brand equity measurement
anubhuti anup
 
Dsa brand activation model how to measure your activation performance
Dsa brand activation model   how to measure your activation performanceDsa brand activation model   how to measure your activation performance
Dsa brand activation model how to measure your activation performance
Stambouli Karim
 
20120410 molly maid social media
20120410 molly maid social media20120410 molly maid social media
20120410 molly maid social media
Håkan Söderbom
 
Brand equity hp
Brand equity hpBrand equity hp
Brand equity hp
gakarerakesh
 
HP Brand Equity
HP Brand EquityHP Brand Equity
HP Brand Equity
Sharath Ghosh
 
Prospecting Power 2010 Jh Example Slides
Prospecting Power 2010 Jh Example SlidesProspecting Power 2010 Jh Example Slides
Prospecting Power 2010 Jh Example Slides
Peer Resource Group
 
ROI-presentation-PAS
ROI-presentation-PASROI-presentation-PAS
ROI-presentation-PAS
MutualMind
 
Lessons in CRM Change Management - Presented at CRM Evolution 2012
Lessons in CRM Change Management - Presented at CRM Evolution 2012Lessons in CRM Change Management - Presented at CRM Evolution 2012
Lessons in CRM Change Management - Presented at CRM Evolution 2012
Banafsheh Ghassemi
 
Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
iMedia Connection
 
The Conversation Manager
The Conversation ManagerThe Conversation Manager
The Conversation Manager
InSites Consulting
 
De Conversation Manager
De Conversation ManagerDe Conversation Manager
De Conversation Manager
guestd0b1a
 
Digital Academy | Class #4 CRM
Digital Academy | Class #4 CRMDigital Academy | Class #4 CRM
Digital Academy | Class #4 CRM
DigitasLBi MENA
 
Brand Positioning - Reveal the Magic Within
Brand Positioning - Reveal the Magic WithinBrand Positioning - Reveal the Magic Within
Brand Positioning - Reveal the Magic Within
The Marketing Directors
 
The Guide to Citizenship.
The Guide to Citizenship.The Guide to Citizenship.
The Guide to Citizenship.
Brett McCoy
 
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...
iStrategy
 
Keynote "Raving Fans" - Social Friday
Keynote "Raving Fans" - Social FridayKeynote "Raving Fans" - Social Friday
Keynote "Raving Fans" - Social Friday
Performance Solutions
 
Brand Planning
Brand PlanningBrand Planning
Brand Planning
Mumtaz Zaidi
 
Retail Merchants: Marketing Purchase Funnel Course
Retail Merchants: Marketing Purchase Funnel CourseRetail Merchants: Marketing Purchase Funnel Course
Retail Merchants: Marketing Purchase Funnel Course
Retail Merchants Association
 

Similar to Brian Solis Engage or Die! (20)

Brand equity colgate
Brand equity colgateBrand equity colgate
Brand equity colgate
 
Understanding the sphere of integrated marketing
Understanding the sphere of integrated marketingUnderstanding the sphere of integrated marketing
Understanding the sphere of integrated marketing
 
Colgate brand equity measurement
Colgate brand equity measurementColgate brand equity measurement
Colgate brand equity measurement
 
Dsa brand activation model how to measure your activation performance
Dsa brand activation model   how to measure your activation performanceDsa brand activation model   how to measure your activation performance
Dsa brand activation model how to measure your activation performance
 
20120410 molly maid social media
20120410 molly maid social media20120410 molly maid social media
20120410 molly maid social media
 
Brand equity hp
Brand equity hpBrand equity hp
Brand equity hp
 
HP Brand Equity
HP Brand EquityHP Brand Equity
HP Brand Equity
 
Prospecting Power 2010 Jh Example Slides
Prospecting Power 2010 Jh Example SlidesProspecting Power 2010 Jh Example Slides
Prospecting Power 2010 Jh Example Slides
 
ROI-presentation-PAS
ROI-presentation-PASROI-presentation-PAS
ROI-presentation-PAS
 
Lessons in CRM Change Management - Presented at CRM Evolution 2012
Lessons in CRM Change Management - Presented at CRM Evolution 2012Lessons in CRM Change Management - Presented at CRM Evolution 2012
Lessons in CRM Change Management - Presented at CRM Evolution 2012
 
Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
 
The Conversation Manager
The Conversation ManagerThe Conversation Manager
The Conversation Manager
 
De Conversation Manager
De Conversation ManagerDe Conversation Manager
De Conversation Manager
 
Digital Academy | Class #4 CRM
Digital Academy | Class #4 CRMDigital Academy | Class #4 CRM
Digital Academy | Class #4 CRM
 
Brand Positioning - Reveal the Magic Within
Brand Positioning - Reveal the Magic WithinBrand Positioning - Reveal the Magic Within
Brand Positioning - Reveal the Magic Within
 
The Guide to Citizenship.
The Guide to Citizenship.The Guide to Citizenship.
The Guide to Citizenship.
 
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...
 
Keynote "Raving Fans" - Social Friday
Keynote "Raving Fans" - Social FridayKeynote "Raving Fans" - Social Friday
Keynote "Raving Fans" - Social Friday
 
Brand Planning
Brand PlanningBrand Planning
Brand Planning
 
Retail Merchants: Marketing Purchase Funnel Course
Retail Merchants: Marketing Purchase Funnel CourseRetail Merchants: Marketing Purchase Funnel Course
Retail Merchants: Marketing Purchase Funnel Course
 

More from smics2011

Roland Fiege Social Media Marketing on Facebook demystified
Roland Fiege Social Media Marketing on Facebook demystifiedRoland Fiege Social Media Marketing on Facebook demystified
Roland Fiege Social Media Marketing on Facebook demystified
smics2011
 
Don Peppers Death by Tweet
Don Peppers Death by TweetDon Peppers Death by Tweet
Don Peppers Death by Tweet
smics2011
 
Don Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for HoneybeesDon Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for Honeybees
smics2011
 
Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute
Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute
Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute
smics2011
 
Intelligent Social Media Marketing, Management and iCommerce Platform for Retail
Intelligent Social Media Marketing, Management and iCommerce Platform for RetailIntelligent Social Media Marketing, Management and iCommerce Platform for Retail
Intelligent Social Media Marketing, Management and iCommerce Platform for Retail
smics2011
 
Michael Relich Social Intelligence Customer Case: Guess
Michael Relich Social Intelligence Customer Case: GuessMichael Relich Social Intelligence Customer Case: Guess
Michael Relich Social Intelligence Customer Case: Guess
smics2011
 
SMiCS openening Engage or Die
SMiCS openening Engage or DieSMiCS openening Engage or Die
SMiCS openening Engage or Die
smics2011
 
Peter Gentsch How to implement a Social Media Strategy
Peter Gentsch How to implement a Social Media StrategyPeter Gentsch How to implement a Social Media Strategy
Peter Gentsch How to implement a Social Media Strategy
smics2011
 
Michael J. Saylor Intelligent Commerce – now!
Michael J. Saylor Intelligent Commerce – now!  Michael J. Saylor Intelligent Commerce – now!
Michael J. Saylor Intelligent Commerce – now!
smics2011
 
SMiCS2011 Monte Carlo Agenda (Jul 12/13)
SMiCS2011 Monte Carlo Agenda (Jul 12/13)SMiCS2011 Monte Carlo Agenda (Jul 12/13)
SMiCS2011 Monte Carlo Agenda (Jul 12/13)
smics2011
 

More from smics2011 (10)

Roland Fiege Social Media Marketing on Facebook demystified
Roland Fiege Social Media Marketing on Facebook demystifiedRoland Fiege Social Media Marketing on Facebook demystified
Roland Fiege Social Media Marketing on Facebook demystified
 
Don Peppers Death by Tweet
Don Peppers Death by TweetDon Peppers Death by Tweet
Don Peppers Death by Tweet
 
Don Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for HoneybeesDon Peppers Dancing Shoes for Honeybees
Don Peppers Dancing Shoes for Honeybees
 
Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute
Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute
Dr. Frank Zurlino Company Profile & Marketing Strategy m2 beaute
 
Intelligent Social Media Marketing, Management and iCommerce Platform for Retail
Intelligent Social Media Marketing, Management and iCommerce Platform for RetailIntelligent Social Media Marketing, Management and iCommerce Platform for Retail
Intelligent Social Media Marketing, Management and iCommerce Platform for Retail
 
Michael Relich Social Intelligence Customer Case: Guess
Michael Relich Social Intelligence Customer Case: GuessMichael Relich Social Intelligence Customer Case: Guess
Michael Relich Social Intelligence Customer Case: Guess
 
SMiCS openening Engage or Die
SMiCS openening Engage or DieSMiCS openening Engage or Die
SMiCS openening Engage or Die
 
Peter Gentsch How to implement a Social Media Strategy
Peter Gentsch How to implement a Social Media StrategyPeter Gentsch How to implement a Social Media Strategy
Peter Gentsch How to implement a Social Media Strategy
 
Michael J. Saylor Intelligent Commerce – now!
Michael J. Saylor Intelligent Commerce – now!  Michael J. Saylor Intelligent Commerce – now!
Michael J. Saylor Intelligent Commerce – now!
 
SMiCS2011 Monte Carlo Agenda (Jul 12/13)
SMiCS2011 Monte Carlo Agenda (Jul 12/13)SMiCS2011 Monte Carlo Agenda (Jul 12/13)
SMiCS2011 Monte Carlo Agenda (Jul 12/13)
 

Recently uploaded

Case study on Indian Ecommerce logistics
Case study on Indian Ecommerce logisticsCase study on Indian Ecommerce logistics
Case study on Indian Ecommerce logistics
UnheardShayari
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
khidalgo2
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
itnewsafrica
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Any kyc Account
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdfDEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
unosafeads
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
limocaptaincom
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
Top IT Marketing
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
Quibble
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
Sanjay Joshi
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
hrajkumar444
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
Rakesh Jalan
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
➑➌➋➑➒➎➑➑➊➍
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
projectseasy
 

Recently uploaded (20)

Case study on Indian Ecommerce logistics
Case study on Indian Ecommerce logisticsCase study on Indian Ecommerce logistics
Case study on Indian Ecommerce logistics
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Mandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your roleMandated reporting powerpoint to help with understanding your role
Mandated reporting powerpoint to help with understanding your role
 
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
 
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with RivalsCryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
Cryptocurrency KYC Policies: Comparing Binance KYC Bypass with Rivals
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdfDEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
DEKISH ELEVATOR INDIA PVT LTD Brochure.pdf
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
Top Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdfTop Digital Marketing Strategy in 2024.pdf
Top Digital Marketing Strategy in 2024.pdf
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024ConvertKit: Best Email Marketing Tool for 2024
ConvertKit: Best Email Marketing Tool for 2024
 
Satta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatkaSatta matka guessing Kalyan result sattamatka
Satta matka guessing Kalyan result sattamatka
 
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2TALENT ACQUISITION AND MANAGEMENT LECTURE 2
TALENT ACQUISITION AND MANAGEMENT LECTURE 2
 

Brian Solis Engage or Die!

  • 1. @briansolis TheBrianSolis BrianSolisTV
  • 2. Digital Darwinism is already changing the landscape of business
  • 4. The world has changed forever. Will you change with it?
  • 6. This is not Social Media marketing
  • 7. “Fast and Easy” is the beginning of the end of Social Media 1.0
  • 8. Customers will breakup with organizations that don’t deliver value, now and over time
  • 10. “People” = the 5th Element
  • 11. Traditional Consumer Digital Consumer CONNECTED CONSUMER
  • 13. An Audience with an Audience of Audiences
  • 15. A look at the world through the eyes of a connected customer
  • 18. The Fight for Consumer Attention Takes Place Where Attention is Focused. Hint: It’s not your website New Media has the power to reach people where their attention is focused
  • 19. Attention is a Precious Commodity Red = where users looked the most Yellow = indicate fewer views Blue = least viewed Gray = didn’t attract any fixations Green = boxes drawn on top of the images after the study to highlight the advertisements
  • 20. THE VOICE OF THE CUSTOMER BRANDS ARE NOT CREATED THEY ARE CO-CREATED JUST GOT LOUDER
  • 22. Without design or The future of your engagement, business is defined what will shared through they say? What will they do? experiences…
  • 23. Is your business antisocial?
  • 24. YOU CAN’T BUILD A CUSTOMER-CENTRIC BUSINESS IF YOU DON’T KNOW WHAT CUSTOMERS WANT
  • 25. Taking the customer point of view: Closing the Customer Gap in Social Media DO YOU EVEN KNOW WHAT WE WANT OR WHAT WE VALUE?
  • 26. The brand perspective Customers want to learn about new products…
  • 27. The brand perspective They want to engage with us to create a community…
  • 28. The customer perspective I want discounts and special offers!
  • 29. The customer perspective I need the ability to purchase within my social network!
  • 31. Obtaining tangible value or recognition is why people seek out organizations in social networks
  • 32. The number 1 least asked question is social business is… WHY?
  • 33. The 5 W’s + H.E. WHO EXTENT WHAT HOW WHEN WHY WHERE
  • 34. CRM Social CRM RELATIONSHIPS
  • 35. Three sectors are driving the evolution of of Mobile consumer behavior and businesses must adapt to lead the future The Golden Triangle Social Real-time
  • 36. Technology Opens New Doors to Intelligence & Engagement Business Value Consumer Value User Experience Sales Lift Immediate Return Brand Lift Long-term Yield
  • 37. Social and Mobile represent the natural evolution of commerce… but everything changes in the process.
  • 38. Consumer Attention Awareness Interest Evaluation The Traditional Decision Customer Journey Action Referral Loyalty
  • 39. Decision making cycle of connected customers 3. Commerce Self-expression Closure 2. Pre-Commerce Evaluation Brand Reviews Decision Engagement Brand Strength Consideration Reconsideration Word of Experience Mouth Brand Interruption Sentiment Advocacy Post- purchase Trigger research Word of Mouth Influence Loop Validation Attention Influence Enjoy Brand Experimentation Awareness Reconsideration Advocate Passive Shared Sentiment Loyalist Loyalty Rival 1. Formulation Attention Commitment Bond 4. Post-Commerce
  • 40. 3. Commerce 2. Pre-Commerce Evaluation Decision Consideration Experience Trigger Attention Enjoy Awareness Loyalty 1. Formulation Bond 4. Post-Commerce Social CRM reveals new touchpoints to influence consumer behavior
  • 41. Big Data presents big challenges AND opportunities
  • 42. The 5 I’s Influence of Social Marketing Interaction Ideation Insight Intelligence
  • 43. BIO WORD CLOUD – TOP 100
  • 44. LOCATION WORD CLOUD – TOP 100
  • 45. FINDINGS !   @starbucks followers identify themselves as: enthusiasts, geeks, addicts, junkies, creatives !   Music, Food, Coffee, and Fashion are the most popular areas of interest !   @starbucks followers may favor dogs to cats 2 – 1 !  Students account for more than any single Professional field
  • 46. The Tenets of Social Business Are Designed to Build Relationships ENGAGED Relevance CONNECTED ADAPTIVE
  • 47. @ is the universal sign for engagement
  • 48. Engagement is defined by how a brand and consumer connect and interact within their networks of relevance
  • 49. Engagement YouYou Prospects Prospects
  • 50. Engagement is measured by takeaway value, sentiment, and resulting actions following the exchange
  • 51. You are Now Entering the Trust Zone
  • 52. Do you know who’s influencing your market?
  • 54. Content Context is King Content is King
  • 56. Build relationships Trigger actions & outcomes Feed the community
  • 57. ARE YOU DESIGNING CAMPAIGNS AROUND MEASURABLE & MEANINGFUL OUTCOMES?
  • 58. Social Media Marketing is now expected to play a bigger role in business performance
  • 59. WE CAN NOT MEASURE WHAT IT IS WE DON’T KNOW TO VALUE
  • 60. Likenomics: The value of a Facebook “Like” is worthy of study
  • 61. Likenomics: The value of a Facebook “Like” is worthy of study
  • 62. THE A.R.T. OF SOCIAL MEDIA = ACTIONS REACTIONS TRANSACTIONS
  • 63. influence change cause build I want to inspire something… help teach learn discover sell
  • 64. The Value + Innovation Cycle Research & Intelligence Listen Engage Learn + Adapt + Create Action Measure Optimize
  • 65. There is no box to think outside of…