2. What is Digital Marketing?
• Digital marketing means the marketing of products or services using digital technologies, mainly on the internet.
• Digital marketing has roots in the mid 1980s, when the Soft Ad Group, now Channel Net,
developed advertising campaigns for automobile companies:
( People sent in reader reply cards found in magazines and received in return floppy disks
that contained multimedia content promoting various cars and free test drives.)
• Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web
marketing’ however, digital marketing has become the most common term, especially
after the year 2013.
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3. What are the Digital marketing
techniques ?
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Search
engine
optimization
(SEO)
Search engine
marketing(SEM) Content
marketing
Influencer
marketing
Campaign
marketing
Data driven
marketing
e-
commerce mark
eting
Display
advertising on
website
e–books
and Games
Mobile
phones
(SMS and M
MS) and on-
hold mobile
ring tones.
YouTube,
Facebook,
Instagram,
Pinterest, and a
variety of other
platforms
4. Why Digital Marketing is important?
It will increase
visibility of the
business.
Will help in Brand
building.
Will reach easily to a
large number of
online users.
Now-a-days Customer
review is getting more
attention.
The number of mobile
and internet users are
increasing day by day.
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Will help in getting
competitive
advantage over
others.
5. Traditional marketing vs. Digital marketing
Traditional marketing
Concentrates
only local
customers.
Reaches limited
number of
customers.
Less effective.
Needs a lot of
effort for brand
building.
Digital marketing
Reaches
customers from
other cities too.
Reaches large
number of
customers
Maximum
effectiveness.
Easy Brand
building.
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