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4. But then again, there's still plenty of
things being sold today (not the things
themselves, the designs for them) that
somehow claim to be an endless
source of energy.
5. It's a pretty shrewd marketing strategy,
when you think about it.
7. The "promise" is some magic machine
that will spit out endless energy
forever.
8. Only to build it, you've got to have a
PhD in mechanical engineering, and a
decent lab with the right equipment.
9. The idea of some kind of self-
perpetuating feedback loop has been
around forever.
10. This was kind of the promise behind
"cold fusion" back when they allegedly
discovered it.
11. Pour in salt water, and it spits put
clean electricity.
12. On the other hand, you can view
human life on Earth as a kind of
"perpetual energy machine."
13. After all, a few thousand years ago, all
we had were basic tools. Now look at
what we've made. Nobody helped us.
No magic aliens came down and
showed us the way.
14. Just humans interacting with other
humans and making better and better
and more complicated stuff.
15. Every success "fed back" into the
system, which simply created more
success.
16. For some reason, when we think of
personal achievement, we think it's a
one stage or one process thing.
17. Read the right book and suddenly
you'll be blessed with secret
knowledge to crack the code.
18. Say the right affirmations and you'll
suddenly be approached by beautiful
people with sacks of money.
19. If you read a book on juggling, would
you be able to juggle?
25. But for some reason, when we read
books on dating, or making money, or
even losing weight, we half expect
some magic fairy to come fix
everything at night while we sleep.
26. If it were this easy, EVERYBODY would
be thin, rich, and surrounded by super
models.