http://mindpersuasion.com/ir/ If you persuade somebody using their own desires and criteria, you'll find that it's not only much easier, but they'll never forget you. Learn How: http://mindpersuasion.com/ir/

1. How The Light
Bulb Went Off In
My Head

2. I remember when I got my first job
right out of college.

3. Pretty broke, didn't have much
furniture. First apartment was pretty
bare.

4. I needed a lamp, so I went to a local
lamp shop (that I walked to).

5. The guy working there was really
helpful.

6. Asked a bunch of questions not only
about what kind of lamp I wanted, but
a little bit about me as well.

7. He didn't try and sell me the biggest
and most expensive lamp.

8. Rather, he helped me find one that
was inexpensive, and would do the
job.

9. He was also understood that I'd just
started working, and didn't have much
cash.

10. He said something like, "Every other
paycheck or so, you can come back
and slowly build up your lamp
collection."

11. And guess what?

12. For the next couple years, every time I
needed a lamp, that's where I went.

13. On the other hand, I've bought (or
tried to buy) things and the
salesperson had the opposite effect.

14. I said I wanted to spend 20 bucks, and
they's show me something for 30
bucks.

15. Once I was taking a piano class, and I
wanted to buy a cheap keyboard.

16. Since I was just beginning, I wanted
the cheapest one I could find.

17. So I went to my local Guitar Center,
and the guy noticed me looking at
keyboards.

18. He didn't ask me many questions, only
noticed I was looking at the more
cheaper models.

19. "You don't want those, man! That's kid
stuff! You need this one over here!"
And he showed me this $500 model
that had too many buttons in to count.

20. Needless to say, not only did I NOT buy
a keyboard from this guy, but I don't
think I EVER shopped at that particular
Guitar Center again.

21. Even if you're not selling anything, or
not overtly persuading anybody, I'm
sure you can see the difference in
communication styles.

22. Talking to somebody based on THEIR
needs, vs. talking to somebody based
on YOUR needs.

23. The funny thing is, if you take some
time to get to know them, find out not
only what you want, but what their
limitations are (real or imagined) you'll
be MUCH MORE LIKELY to get YOUR
needs met.

24. That lamp guy went out of his way to
help me find the cheapest lamp.

25. But over the next two years or so, I
probably bought 5 or 6 lamps from
him.

26. When you first find out about others,
you can create a much, much stronger
relationship.

27. And they'll remember you for a lot
longer. Even know, I can picture that
lamp guy in my mind.

28. This type of communication will help
you create much, much more.

29. mindpersuasion.com/ir/