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1
PHILL DODD
DIRECTOR OF UX / JAM3
The Emergence
& Convergence of AR
JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND
EXPERIENCE STUDIO
2
3
Start with story
01
5
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Start with story
01
02
6
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
03
7
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
03
8
What is it capable of?
How are people using it?
Understand the tool
9
What is it capable of?
How are people using it?
Understand the tool
10
ENTERTAINMENT
11
ENTERTAINMENT
EDUCATION
12
ENTERTAINMENT
EDUCATION
UTILITY
13
ENTERTAINMENT
EDUCATION
UTILITY
INVERSION
14
What is it capable of?
How are people using it?
Understand the tool
WOW QUICKLY
16
CRISIS
CLIMAX
FALLING
ACTION
OPENING
17
CRISIS
CLIMAX
FALLING
ACTION
OPENING
WOW
FIRST 15 SECONDS
BUILD FOR
LAZINESS
19
20
21
22
23
24
25
MY VIEWPOINT YOUR VIEWPOINT
26
Use screen UI
01
27
Allow jump in and jump out
Use screen UI
01
02
28
Allow jump in and jump out
Gamify with rewards
Use screen UI
01
02
03
BE A STAGE
MAGICIAN
30
SCREEN
31
SCREEN VR
32
SCREEN VR AR
33
34
LIGHT AUDIO NARRATION
MOVEMENT INTERFACE TRAINING
35
Explore the palette
Web App Voice Chatbots Installation Event 360 VR AR AI …
Understand the tool
Start with story
01
02
03
36
37
38
Multi-competency is paramount
01
39
Waterfall is done
Multi-competency is paramount
01
02
40
Waterfall is done
Prototype. Test. Prototype. Test. Prototype. Test. Pr
Multi-competency is paramount
01
02
03
41
42
NARRATIVE
DESIGN
43
GAME
DESIGN
NARRATIVE
DESIGN
44
GAME
DESIGN
PRODUCT
DESIGN
NARRATIVE
DESIGN
45
Blueprint
01
46
STORY BEATS
47
STORY BEATS
CONCEPT
48
STORY BEATS
CONCEPT
ARCHITECT
49
Prototype
Blueprint
01
02
50
3D
MOTION
AUDIO
51
3D
MOTION
AUDIO
DXM SPRINTS
52
3D
MOTION
AUDIO
DXM SPRINTS
TEST
53
Prototype
Produce
Blueprint
01
02
03
54
ALPHA
Level Blocking
Core Functionality
Lighting & Texturing Rig
BETA
Full Textures & Lighting
Animations
All Interactions
LAUNCH
Roadmap
User Feedback
Analytics
55
56
Understand the tool
Build with a multi-competency team
Start with story
01
02
03
57
MOBILE AR
58
MAGIC LEAP ONE
59
2020+
(NOT)
60JAM3.COMINFO@JAM3.COMTO/LA/MVD A DESIGN AND
EXPERIENCE STUDIO
THANK YOU.

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The Emergence & Convergence of AR