Brian Mullins discusses augmented reality (AR) and its growth potential. He defines AR as a live view of the real world with added computer-generated graphics. Mullins notes that AR aims to eliminate the latency between the physical and digital worlds. While early AR was location-based, vision-based AR using smartphone cameras is emerging. Daqri is working to make AR creation and delivery practical for all companies. Their tools allow creators to make AR content, which can then be delivered and experienced through Daqri's services. Mullins believes the AR market will grow significantly as smartphone usage increases, and encourages collaboration between pioneers in the field to advance the new medium of AR.

1. : mix your reality Brian Mullins, Founder/CEO ARDevCamp SD 2011

3. Who?

4. Why now?

6. What is Augmented Reality (AR)? Augmented reality is the pursuit of eliminating the latency between atoms and bits. - rouli (Augmented Times)

8. It’s not an East Coast vs West Coast thing so lets try and not pick sides

9. Location based AR got people talking about AR

10. Both technologies have their place

11. Where can I buy a couch? vs What will the couch look like in my living room?

14. We have 2000 content creators in our private beta

15. Over 20 of the Fortune 500 companies are in the private beta.What is daqri?

16. Augmented Reality, daqri-style Demo video

18. empower an order of magnitude more creators of contentServes content on-demand built in campaign tools like analytics Advanced, perspective based browser for 3D experience

19. </Commercial>

21. Worldwide Smartphone users are expected to pass 1 Billion by 2013. We are all positioned to catch the wave…

24. Putting AR in your app name won’t make it sell

25. The best AR apps are great apps that have AR

26. You might not be able to teach your users how AR works, but you can make them an awesome UX

27. Don’t forget the sound, it’s a little more than half the emotional connection

29. Thanks. @mrlaserbeam @daqri