Edulo is a web platform aimed at connecting students with relevant courses based on their interests and career aspirations while providing course providers an efficient way to market their offerings. It addresses the issues of students not being informed about courses and the difficulties for course providers to reach the appropriate audience. The platform supports both online and offline marketing strategies while offering a commission-based and subscription-based revenue model, projecting substantial growth by 2018.

1. EDULO
Education Location
“Explore the possibilities and opportunity of education out there”

2. PROBLEM
Students are not informed about courses and the courses future career path.
Students had difficulties to continuing their studies based on interest , future
career or existing skills.
Course providers have no easy way to find students for their courses.
Course providers have a difficult time to advertise to the right market
segment.

3. SOLUTION
A web platform where course providers can advertise their courses based on
students preference.
STUDENTS
COURSE PROVIDERS
Factor in talents and
aspiration into their
searches
Notification of courses
in area of interest
Get more targeted
customer base
Manage real-time
registrations and
feedback
Cheap offline and
online marketing
Research on careers
path in detail

4. Market Size
1.3 Billion+
Students Enrollment
(worldwide)
Total available market
650M
325M
Enrollment w/Edulo
Market Share
Online Student Enrollment
Serviceable Available Market

5. Market Validation
74,071+
Online local high school applicants
for educational institution
166+Local institutions are advertised
through online web portals.
$73 to
$362+
Paid from local course provider per
student

6. PRODUCT
Search by career  Review courses available  Submit application

7. Business Model (i)
We take 10% commission of the whole course price each successful student referral
(ex. Private Classes, Professional Certification under $2000)
163M
$ 50
Average Fee
$500 / course
$ 8.2B
Revenue
Projected by 2018
Student Referral

8. Business Model (ii)
We also take fixed monthly and yearly subscription targeted for courses priced above $2000
(ex. Universities and Colleges)
100M $ 300
Fee
month/account
$ 360B
Revenue
Projected by 2018
Accounts subscribed

9. Market Adoption
ENROLLMENT CAREER INFORMATION MARKETING CHANNEL
Diploma Candidates
Bachelor Candidates
Master Candidates
PhD Candidates
Professional Certification
Candidates
Private Class Candidates
Targeted enrollment monthly
Brochure printing and
mailing services
Social media
advertising
SMS advertising
Email advertising
Course providers

10. Competition
Online Marketing
Offline Marketing
ExpensiveAffordable

11. Competitive Advantages
Online career path
guide
Saving cost for
students
Cut course
providers
advertisement
cost.
Two way direct
communication for
students and course
providers.
No payment for
students
Search by career ,
skills , field
Cheapest way to
advertise in
multiple mediums
Free motivation
support for
students
Courses are associated with a
certain careers set by the
course provider thus guiding
student to their dream jobs.
Allow student to find courses
based on factors such as
location and cost.
Course providers can
advertise to the market
segment that are most
interested with their type of
courses.
Course providers and
students could communicate
through the system by
messaging and reviews.
Student can register for free. Courses and student can be
searched by careers, skills and
fields
Monthly subscriptions of Edulo
allows course provider to
advertise through SMS, Email
and Mailing brochure that
Edulo will print for them.
Edulo representative host
motivational talks to open
student minds on the
possibilities of their future
career and education.

12. Canvas Business Model