The Edge Group creates custom-curated, topical newsletters for the biggest names in consulting, media and policy. An overview of our offering.

2. CURATION
IS CONTENT MARKETING THAT WORKS

3. You create more and more expensive content, then you have to worry about getting people to
that content, and competing with all the other content being created in the world.
HOW CAN YOU PROVIDE HABITUAL VALUE FOR
YOUR AUDIENCE IN A SIMPLE WAY?

4. KEEP IT SIMPLE
SEND AN EDGE-POWERED
NEWSLETTER

5. BECOME THE SOURCE YOUR AUDIENCE TRUSTS TO
FIND THE SMARTEST THINGS ON SPECIFIC TOPICS
ON A REGULAR BASIS .

6. // We use our proprietary Edge AI algorithm
to monitor and rank tens of thousands
of articles, tweets and videos from
thousands of sources every day.
// We’ve been powering curated newsfeeds
for thousands of professionals for nearly
four years with this system.
// Now let our editorial staff use this
knowledge to create custom, white-
labeled newsletters, developed
exclusively to fit your needs.
EVERY WEEK
OVER 63,000
PROFESSIONALS
VIEW EDGE-POWERED
CONTENT.

7. MORE READERS, MORE DATA, BETTER CURATION
THE FREE, PUBLIC
NEWSREADER
PREMIUM CURATION
-AS-A-SERVICE
OURPROPRIETA
RY
NEWS RANKINGAND CURATION SYSTEM

8. Our newsletters work especially well for clients including:
CONSULTING
FIRMS
THINK TANKS /
EVENT COMPANIES
MEDIA
COMPANIES

9. Produce a great deal of original content
Understand your knowledge reputation is your greatest asset
A lightweight complement to your existing content marketing efforts
An agile way to establish informational authority on important topics
Make your brand a regular habit for your readers
YOU
EDGE-POWERED
NEWSLETTERS
CONSULTING
FIRMS

10. Have a big mailing list that’s mainly used for marketing
Are built around specific industries and topics
Communication with your audience for more than direct marketing and selling
Build increased trust in your brand from your existing email list
Create a lightweight media brand off of your existing strong umbrella brand
YOU
EDGE-POWERED
NEWSLETTERS
THINK TANKS /
EVENT COMPANIES

11. Already know media
Will it really add value? Yes, because...
Bring an outsiders expertise to information curation
Build trust with your readers that you are not just pushing original content
Leaner and more cost effective than launching new projects
YOU
EDGE-POWERED
NEWSLETTERS
MEDIA
COMPANIES

12. Topics range from broad to extremely narrow, and can be tailored to meet exactly the needs of your audience.
SOME OF THE TOPICS WE COVER
Artificial
Intelligence
Driverless
Cars
Medical Tech
Innovation
Industry 4.0
Internet of
Things
Legal Tech
Innovation
VR
AR
Fintech
Trade Settlement
The Ethics
of AI
Blockchain
Implications of
Labor Automation
Political
Risk
Creativity /
Artistic Tech
Management
Thinking

13. ESTABLISH INFORMATIONAL AUTHORITY FOR YOUR BRAND
IN A LOW-FRICTION, NON-INTRUSIVE MANNER.
A more accurate
way of saying
Thought Leadership
You’re curating,not just pushingyour own content
Email done well is
as clean as it gets
for a reader

14. For specific client case studies and to learn more – please contact
RANJAN ROY
RANJAN@THEEDGE.GROUP

15. We will pull the most important topical “news-y” content on a regular basis, and find this is an
important component to deliver the best audience engagement results. We also specialize
in finding deeper, analytical pieces, often from under-the-radar sources, for more technical
audiences.
Depending on audience, we can add a personal ‘voice’ with a touch of humor. This has worked
surprisingly well with corporate audiences in providing a differentiated product.
This is a very important question to us. We have found curation, even including the content of
a direct competitors, is much more powerful in estabilishing informational trust. It makes you
not just another newsletter, but a topical must-read.
COMMONLY ASKED QUESTIONS
What type of content do you
specialize in?
What is the “style” of the
content you provide?
Will this interfere with my own
original content efforts?

16. WE KNOW EMAIL
Present content in a way that
your readers will want to keep
reading. When to incorporate
various media types,
including videos, podcasts,
GIFs, etc.
Gmail clippings. Corporate
firewalls. Avoiding spam
filters. All things we deal with
on a daily basis.
When and how frequently to
send. What type of content.
What structure and length for
the newsletter.
We are reading white papers
and then surfing Reddit. We
know where to find the best
and most unique information
out there.
We Know
Email Design.
We Know Email
Deliverability.
We Know Email
Behavior.
We Live On The
Internet.