Why do small businesses need to tell stories? How do you get started? 4-step communications checklist for your small medium enterprise.

1. Do small businesses need to tell stories?
4-step communications checklist for your small medium enterprise

2. 89%of purchase decisions
are influenced by search
http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases
source:
2012 Digital Influence Index by Fleishman-Hillard and Harris Interactive
http://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/
Source: GE Capital

3. What comes
out on the
search
results?

4. Forums
news
articles
google ads
images
blogs

5. or… your
Competitor?
http://www.brainpixel.com/competitor-analysis/

6. How does your current
Communications
look like?
!

7. Got a website?
!
√
• Is it regularly updated?
• How do I maintain regular online
traffic to my brand?

8. Sending out emails?√
• How often do you get in touch?
• Are you growing your pool of contacts?
• Are your emails engaging?

9. Advertising/PR??
• Too expensive.
$500 - $30,000 per ad?
• What happens after the 1 month-self life?
• Are readers engaged?
• How often do you need to place the ad?
• How to get started with PR?
• Stories are not getting published.

10. Social Media?
• What happens to the content after
being shared? Can they be found?
• Less than 5% of your fans see your
posts due to the new Facebook
algorithm.
• Is social content reflected on your
website?

11. Now.. What?
Continue with current…
and hope for better results?

12. let’s do this.
Got a website?
!
√ Maintain regular traffic to my brand.
√ Interactive layout and update frequently
with no technical hassle
Sending out emails?
√ Engage better with email content
√ Manage email contact lists
Advertising/PR?
√ Lengthen ROI with existing advertising
content
√ Reach out to your key audience
√ Cost Efficient
√ Content stays online for good.
Social Media
√ Integrate social media and your brand
stories in one space
√ Publish your stories to social media

13. Take control.
!
Become your own
Publisher.
Tell your brand stories and reach the right people, the right way,
at the right time.

14. A good story is only half the battle.
The other half is getting it out there. With the world’s leading
all-in-one brand newsroom and PR platform, you can tell your
story in the right way, to the right people, at the right time.

15. √ Unlimited Hosting space
√ Image & Video library
√ Also on mobile + tablet
√ Facebook app
!
YOUR LOGO HERE
YOUR BRAND’S !
!
VERY OWN!
MULTIMEDIA NEWS
CENTRE

16. E-MAILOne - Click
Straight to your
target audience’s inbox
and social media feeds
!
Publish as many stories as you want.

17. √ More than 5000 brands
√ 1 million stories and counting
√ Average of 1.6 mil visits monthly
YOUR
BRAND!
NEWS
HERE

18. Training session on the Platform
Your Brand Newsroom Media Hub
MYNEWSDESK PRO FOR SMALL BUSINESSES
1 Responsive Designed Newsroom
(Desktop, mobile, tablet devices)
2 Facebook Newsroom App
3 Multi-Channel Publishing
Facebook, Twitter, LinkedIn, Wordpress, Slideshare, Youtube, Flickr
4 Organize, Import & Edit contacts
5
Email Distribution
Up to 10,000 emails / month
6 Unlimited hosting space
7
Continuous Product Development
(Expect more updated features from our awesome tech team!)
(add
ons)
Find new contacts. Detailed email analytics, Training & consulting, Customize newsroom,
Embed newsroom on your website, Monitor social media, Please request from apac@mynewsdesk.com.
Businesses in Singapore enjoy up to
60% off with PIC rebates and bonuses

19. No additional setup fees. No technical hassle.
Get your brand newsroom within 10 minutes.
Start posting as soon as you register!
!
》》SIGN UP NOW TO RECEIVE YOUR OFFER.

20. What some of our clients say:
One of my KPI’s is to improve our newsroom to best showcase our stories online and I needed
to optimise my content to appear more social online with emphasis on visual and sharing
buttons. What’s more, SEO has become quite topical, and I needed to get clued up on it.
!
Katy Thomson
Head of Press
Volkswagen
On fulfilling her KPI’s with Mynewsdesk:
On most beneficial features of Mynewsdesk:
Basically we get to simultaneously expose our brand to multiple markets. As we expand our
markets in Asia such as Indonesia, it became more crucial that we as a brand are able to leverage on
communication tools that allows us to effectively engage our target audiences in their local language.
Mynewsdesk is an effective tool for us to strengthen Meritus’ reach in this important market.
Janice Azupardo
Regional Vice President
Meritus Hotels & Resorts
http://get.mynewsdesk.com/en/testimonials

21. Mynewsdesk is a channel for our target audience to receive our news releases and view our
photo gallery. The ability to invite people to follow your newsroom and the Explore feature
(web monitoring) are very useful as well.
Grace Chew
Singapore Airlines
It helps us to consolidate our collaterals into one newsroom, which makes it convenient for our
media contacts to access it.
Jake Jeow
SilkAir
http://get.mynewsdesk.com/en/testimonials
On international communications and media relations:
"It's given us the flexibility to organise lists according to our needs and the various verticals we
work in. Plus it pulls all of the social information, as far as Twitter, LinkedIn and so forth, so
they have all of this great information at their finger tips.”
Rica Squires
Shazam
What some of our clients say:

22. Trusted by world’s best brands.
“Mynewsdesk is an effective, cost-effective tool well suited for today’s increasingly complex media landscape”
Sven Tornkvist
Industry Head, Google

23. Get in touch
For enquiries, contact Julia Tan, apac@mynewsdesk.com or +65 6557 0028
@MynewsdeskAsia