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The easiest thing you can do practicing law
This invoice from Computer Geek charges $1 for turning a screw and $999 for knowing which screw to turn, totaling $1000, for a project or service for NASA. It instructs the recipient to make checks payable to Computer Geek and provides contact information if there are any questions about the invoice.
The easiest thing you can do practicing law
- 6. COMPUTER GEEK INVOICE Your Company Slogan MERRITT ISLAND, FLORIDA DATE: June 19, 2012 INVOICE # 100 FOR: Project or service description Bill To: NASA PORT CANAVERAL< FL DESCRIPTION AMOUNT TURNING A SCREW $1.00 KNOWING WHICH SCREW TO TURN $999.00 TOTAL $ 1,000.00 Make all checks payable to Computer Geek If you have any questions concerning this invoice, contact Name, Phone Number, E-mail
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- 8. PRODUCT VS. VALUE
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- 10. THE WORTH OFSOMETHING TO SOMEONE HOW DO YOU IMPROVE YOUR CLIENT’S CONDITION?”
- 12. PRODUCT REAL ESTATE CLOSING WILL DIVORCE CONTRACT VALUE WHY SHOULD THE CLIENT OR REFERRAL SOURCE CHOOSE YOU? WHAT MAKES YOU THE BETTER CHOICE? Experience? Are you an expert in the field? How do you make your clients feel during the process?
- 13. HOW CAN YOUPROVIDE VALUE TO YOUR CLIENT OR REFERRER? • House calls • Spend some time “off the clock” • Have a computer in your waiting room • Be proactive with client and referral calls • Consider Google Alerts to stay up to date with clients/referrers • Send birthday cards • Have a firm “open house” • Value Based Pricing • Limited Assistance Representation • Creating client extranets • Blog • Stay active in your community • BUILD YOUR RELATIONSHIPS ON THREE WORDS • KNOW • LIKE • TRUST
- 14. THESE THINGS WILL DIMINISH YOUR VALUE • Guarantee a certain result • State you will do a better job than a competitor • Overpromise and underperform • Reduce your fee • Fail to be the captain of the ship
- 15. •HOW WILL IGET NOTICED? 1,200,000 70,000 55,000 1
- 23. SETH GODIN DEFINESTHE PURPLE COW AS “…ANYTHING PHENOMINAL, COUNTERINTUITIVE, EXCITING… REMARKABLE.”
- 24. Remarkable marketing isthe art of building things worth noticing, right into your product or service. Not slapping on marketing as a last- minute add-on, but understanding that if your offering itself isn't remarkable, it's invisible.
- 25. The old rulewas this: Create safe and ordinary products and combine them with great marketing The new rule is: Create remarkable products that the right people seek out. SAFE = RISKY
- 26. Consumers are toobusy to pay attention to advertising, but are desperate to find good stuff that solves their problems. There are 70,000 licensed attorneys in Massachusetts… You are the ONE!!!
- 30. GOOD LUCK TOYOU! Alan J. Klevan LAW PRACTICE STRATEGIES 1 Hollis Street, Suite 243 Wellesley, MA 02482 781-237-4700 alan@klevanlaw.com www.twitter.com/AlanKlevan www.lawpracticestrategies.com
- 31. The world haschanged. There are far more choices, but there is less and less time to sort them out.