The document proposes developing a mobile app called "Fix My House" that allows residents of social housing to post small repair and maintenance jobs that need doing around their homes, and have other local residents bid on and complete the jobs for a fee. The app is intended to increase social capital, reduce unfixed issues, and generate income for residents. An MVP would be developed over 6 sprints and tested before further development. Outcomes would include a proven MVP, understanding of core components, brand, and product roadmap. Next steps outlined agreeing on the commercial model and partners to start the project.

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2. CONTENTS
1. Background
2. Problem
3. Solution
4. Process
5. Outcomes
6. Next Steps
7. Appendix
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3. BACKGROUND
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4. SIDEKICK SCHOOL
• Grant from Nominet + Funding from Sidekick + funding from
participating organisations to help charities make money out of
the internet
Objectives:
• Help charities make money
• Help charities use the internet to deliver services / products
• Help charities and the sector learn about more multi-
disciplinary, fast paced innovation techniques
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5. INITIAL IDEAS
A social community building app (?)
A repairs reporting app
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6. NEW IDEA
A social community building app (?)
A repairs reporting app
A app that helps the community fix
things for each other
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7. ...FOR HOUSING
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8. Founded 2009. $27M venture funding.
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User adds a task that Task rabbits bid to do User selects task rabbit User pays task rabbit when
needs doing and says the task and say how and task is completed the job is done
how much they will pay much they will charge
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10. THE IDEA
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User adds a task that Registered residents bid User selects User pays when the job is
needs doing and says to do the task and say how residents to complete done and rates quality of
how much they will pay much they will charge job and it is done work done etc.
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11. BEHIND THE SCENES
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Join us FAQ Rate
your
Its Email address Complaints? fix!
great! First thing to
get it! Location do is to ...
Fix my house promotes Fix my house recruits Fix my house provides Fix my house processes
the service, via social residents with skills insurance and dispute payments and requests
landlords, to residents and vets them management follow up feedback etc
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12. KINDS OF THINGS TO FIX
1. Putting up a shelf 11. Hanging a mirror
2. Fixing a leaky tap 12. Plastering over a crack
3. Changing a lock 13. Putting up a blind
4. Putting up curtains 14. Moving heavy furniture around
5. Small amounts of painting 15. Making a wifi router work
6. Putting up hooks 16. Cleaning out tall cupboards
7. Installing a ceiling light 17. Taking stuff to the tip
8. Assembling IKEA / flat pack 18. Putting in a cat flap
9. Basic gardening 19. Clearing up leaves
10. Window cleaning 20. etc etc etc!
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13. WHY ITS A GOOD IDEA
• It will increase social capital
• It will reduce the number of unfixed things
and therefore the chance of people living in bad
quality housing
• It will generate new income for some residents
• It will lead to a new business that can take the
model and scale it across all kinds of housing
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14. Today’s Tomorrow’s
little idea big idea
A small
product
idea with A view of a
features huge new
that market
customers
want
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15. Today’s Tomorrow’s
little idea big idea
A business
A service platform to build
platform to combination “The
A small job
allow a wider software / values of
fixing
range of financial products social
service for
people to on to allow housing in
provide anyone to report every
residents
repairs a repair and get it home”
services fixed at a good
price
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16. SALES PROJECTIONS
Average task value = £20
Average tasks per year = 2
Peabody estates G15 London UK social housing UK total households
Total homes 21,000 500,000 5,000,000 21,000,000
~10% Penetration 2,100 50,000 500,000 2,100,000
Total spent P/A £84,000 £2,000,000 £20,000,000 £84,000,000
Transaction fees P/A £12,600 £300,000 £3,000,000 £12,600,000
Average transaction fee = 15% (£3)
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17. PROCESS
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18. BALANCED TEAM
Commercial Mgr.
UX / Project Mgt Strategy / Commercial Mobile dev
Product Mgr. Community liason
Web dev Design / Product
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19. 6 X 2 WEEK SPRINTS, WITH
GAPS FOR TESTING
May June July August
Sprint 1 2 3 4 5 6
Pause for Pause for
Vision MVP1 testing (4 MVP2 testing (8
weeks?) weeks?)
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20. OUTCOMES
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21. PRODUCT / SERVICE BUSINESS
• A minimum viable product version of the • An investment ready team and business plan
digital product, probably a mobile app for with:
reporting things to fix and reviewing jobs, and a • Proven customer demand on the pilot sites
promotional web site • Clear evidence of commercial potential
• A thorough understanding of how the service • A business roadmap including wider go to
works and which components are mission market plan and investment requirements
critical
• A new brand
• A product roadmap of future features and
improvements
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22. NEXT
STEPS
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23. 1. Agree on the commercial model
2. Agree on target estates
3. Agree on who’s involved from Peabody side
4. Start the project!
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