2. WHAT NEEDS • Computer/Laptop Repairs
DOES GEEK- • Business Support
EASY MEET? • Backup & Recovery
• Apple Repair
3. COMPUTER • What needs/preconceptions (perceived
REPAIRS or not) do customers have when it
comes to computer/laptop repair?
– They are expensive
– They are high risk (you have to pay
for labor regardless of whether the
problem was fixed)
– The problems don’t always get
fixed.
– Ambiguity on repairs (what am I
getting for my money? My CMOS
what?)
4. COMPUTER • How can you address those needs?
REPAIRS – They are expensive
• Indicate what you’re going to do,
for what price, so the customer
never has a gotcha.
• List prices for common tasks on
website.
– They are high risk
• Offer zero-risk for the customer –
either it gets fixed, or they don’t
pay.
– The problems don’t always get fixed.
• Offer full guarantees on the work
done.
– Ambiguity on repairs
• Explain the ramifications of
repairs. Did you increase my hard
drive capacity, or did you let me
store more songs? People don’t
buy drills, they buy holes.
5. BUSINESS • What needs/preconceptions (perceived
SUPPORT or not) do customers have when it
comes to Business Support?
– Businesses need their problems
addressed fast.
– Expensive – are you going to give
them the latest and greatest, or
the best bang for their buck?
– Quality and Consistency – does the
work you do last?
6. BUSINESS • How can you address those needs?
SUPPORT – Businesses need their problems
addressed fast.
• Indicate your response time on
the website. Make it fast!
• Give the customer an emergency
contact
– Expensive – are you going to give
them the latest and greatest, or the
best bang for their buck?
• Anything you say is just going to
be a sales pitch – get
testimonials from other
businesses.
– Quality and Consistency – does the
work you do last?
• Displaying your certifications are
going to be important, but
standard. Again, testimonials
are going to be important.
7. BACKUP AND • What needs/preconceptions (perceived
RECOVERY or not) do customers have when it
comes to Backup and Recovery?
– Recovery is super expensive.
– Backup solutions are slow and
expensive.
– How do I know the backup solution
works until it’s too late?
8. BACKUP AND • How do you address those needs?
RECOVERY – Recovery is super expensive.
• Demonstrate the types of
recovery you can do.
• Network with recovery
partners to get more
reasonable rates.
– Backup solutions are slow and
expensive.
• Modern storage is cheap.
• Preventative maintenance is
cheaper than recovery
– How do I know the backup solution
works until it’s too late?
• Indicate you will do a full
recovery demonstration.
9. APPLE REPAIR • What needs/preconceptions (perceived
or not) do customers have when it
comes to Apple Repair?
– I only do repairs at a Apple Center
10. APPLE REPAIR • How do you address those needs?
– I only do repairs at a Apple Center
• Apple has it’s own culture.
Even if your not Apple
certified, testimonials and
Apple branding will go a long
way to make it “feel” Apple.
11. GEEK-EASY.COM DESIGN
• Here’s a screenshot of Geek-Easy.com,
with a color overlay showing the design
of the websites elements.
17. So we have your certifications (credibility) most
prominent, and what your business actually
does not prominent enough. Since those
` naturally come one after the other, let’s stack
them horizontally.
18. GEEK SQUAD DESIGN
• Though the Geek Squad doesn’t have a
great reputation for service, they have
a good website. Plus you can bet
they’ve put a lot of effort into usability
testing and conversions.
19.
20. GEEK SQUAD DESIGN
• See the difference? You can advertise
what you do on the top, and have some
of the bullet points (creditability
builders) mentioned earlier.
21.
22. This design isn’t perfect (the colors blend too
much) but the design principal is there.
