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The Disruptive Rippling 
Effect of Technology 
Ali Anani, PhD
Technology is disrupting 
everything and creating 
a new balance between: 
MORE is Less & 
More is More
More is less The sweet spot More is more
Not only that the rippling 
effect is directly transferred 
to other sectors
The best approach 
is starting by An 
example
The anticipated 
disruptive effect of 
driverless cars
It is estimated that by 2040 over 75% 
of the vehicles on US streets shall be 
autonomous or driverless. In August 
2012, Google announced that its 
driverless cars had made it across 
300,000 accident-free miles and 
weathered various traffic conditions 
http://www.mapsofworld.com/poll/are-self 
-driving-cars-safe-infographic-text.html
Less accidents<less car 
insurance<employees in the insurance 
sector>less car shops< again less 
employees< less car selling< less car 
dealers< again less employees< car valet < 
less employees and so on. 
For example, says Egil Juliussen, principal analyst for 
infotainment and ADAS at IHS Automotive in Chicago, 
more than 90 percent of traffic accidents are caused by 
human error, and in 2010, traffic accidents in the U.S. 
cost more than $300 billion, up from more than $230 
billion in 2000. Moreover, Juliussen notes, this cost 
increase has occurred even as accident rates in the U.S. 
have been falling. 
http://www.ce.org/i3/Features/2014/January-February/Driverl 
ess-Cars-on-the-Rise.aspx
Less accidents< fines< less government 
fines< less need for traffic police< again 
less employment 
According to a 2011 Center for Disease Control and 
Prevention (CDC) survey, over 4 million adults in the US 
drink and drive each year. Self driving cars promise to 
minimize accidents by eliminating the need for human 
control
The opposite is expected 
in the parts of cars 
manufacturing using 
3D printing
More driverless cars> need for radar 
sensors, roof sensors, cameras and 
software> more need for highly skilled 
staff 
Over 81% of all road traffic accidents can be avoided by 
the efficient use of vehicular communication systems 
such as networks that share traffic information with all 
vehicles
A disruptive innovation is an innovation 
that helps create a new market and value 
network, and eventually disrupts an 
existing market and value network (over a 
few years or decades), displacing an 
earlier technology. 
http://en.wikipedia.org/wiki/Disruptive_innovation
An interesting report on the impact of 3D 
printing and its possible disruptions is: 
report: 12 disruptive technologies by 2025, 
3D printing included. 
http://www.3ders.org/articles/20130529-mckinsey-repor 
t-12-disruptive-technologies-by-2025-3d-printing-includ 
ed.html
A condensed View of the Possible 
Disruption of Driverless Cars
I suggest to coin the 
Disruptive Blue Ocean 
Strategy
So much eliminations and 
reductions are expected with 
the simultaneity of creating many 
new products and processes
When eliminations, reductions 
and creations taking place 
simultaneously they reach 
a trippling point where disruption 
occurs
How many 
disruptions 
would 
follow?

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The disruptive rippling effect of technology

  • 1. The Disruptive Rippling Effect of Technology Ali Anani, PhD
  • 2. Technology is disrupting everything and creating a new balance between: MORE is Less & More is More
  • 3. More is less The sweet spot More is more
  • 4. Not only that the rippling effect is directly transferred to other sectors
  • 5. The best approach is starting by An example
  • 6. The anticipated disruptive effect of driverless cars
  • 7. It is estimated that by 2040 over 75% of the vehicles on US streets shall be autonomous or driverless. In August 2012, Google announced that its driverless cars had made it across 300,000 accident-free miles and weathered various traffic conditions http://www.mapsofworld.com/poll/are-self -driving-cars-safe-infographic-text.html
  • 8. Less accidents<less car insurance<employees in the insurance sector>less car shops< again less employees< less car selling< less car dealers< again less employees< car valet < less employees and so on. For example, says Egil Juliussen, principal analyst for infotainment and ADAS at IHS Automotive in Chicago, more than 90 percent of traffic accidents are caused by human error, and in 2010, traffic accidents in the U.S. cost more than $300 billion, up from more than $230 billion in 2000. Moreover, Juliussen notes, this cost increase has occurred even as accident rates in the U.S. have been falling. http://www.ce.org/i3/Features/2014/January-February/Driverl ess-Cars-on-the-Rise.aspx
  • 9. Less accidents< fines< less government fines< less need for traffic police< again less employment According to a 2011 Center for Disease Control and Prevention (CDC) survey, over 4 million adults in the US drink and drive each year. Self driving cars promise to minimize accidents by eliminating the need for human control
  • 10. The opposite is expected in the parts of cars manufacturing using 3D printing
  • 11. More driverless cars> need for radar sensors, roof sensors, cameras and software> more need for highly skilled staff Over 81% of all road traffic accidents can be avoided by the efficient use of vehicular communication systems such as networks that share traffic information with all vehicles
  • 12. A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. http://en.wikipedia.org/wiki/Disruptive_innovation
  • 13. An interesting report on the impact of 3D printing and its possible disruptions is: report: 12 disruptive technologies by 2025, 3D printing included. http://www.3ders.org/articles/20130529-mckinsey-repor t-12-disruptive-technologies-by-2025-3d-printing-includ ed.html
  • 14. A condensed View of the Possible Disruption of Driverless Cars
  • 15. I suggest to coin the Disruptive Blue Ocean Strategy
  • 16. So much eliminations and reductions are expected with the simultaneity of creating many new products and processes
  • 17. When eliminations, reductions and creations taking place simultaneously they reach a trippling point where disruption occurs
  • 18. How many disruptions would follow?