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Ali Anani, PhD
ou own an
idea that is housed
in your m for
ind
long tim
es
You are in peace
with this idea
Then…
Somebody walks in
with a conflicting idea
What would happen?
Rejection
Cats sounds a
good metaphor

ats
Will the two cats adapt
their opinion, revise their
beliefs, or change their
behavior as a result of
social interactions with
each other?
Will the
opinions of the
two interacting
cats converge
or split over
repeated
interactions?
And so, Will the
two interacting
ideas in my head
come to peace with
each other or will
they have a battle
in my head?
Bringing the two
cats together is
a recipe for
conflict
The intensity
of fight
shall depend
on
The intensity of fight shall depend on

The age difference
between the two
cats, their persona
and if they are of
the same sex or not
or exam
ple, if
you bring two
fem cats they
ale
shall pair up better
than tw m
o ales
because m
ales
have instinct to
fight
ats and
m
otions
The intensity of
fighting shall
depend on the
emotional status
of the cats.
ats which
are stressed tend to
be m aggressive
ore
Imagine ideas
are like cats
in your head
If a person is stressed with an
idea and is not sure about it,
bringing a new idea in his/her
head shall cause a fight
between the two ideas
Persuasion in
this case will
be difficult
Plantation of
ideas in a
stormy head
is not a
good
exercise
Persuading troubled
and very hesitant
minds is futile
Bringing ideas from
two different
cultures shall lead
to their hissing and
growling in my head
Bringing ideas
together abruptly
shall only lead to
anxiety and
confusion
So, what
to do?
So, what to do?

What can we learn

from

cats?
By:
preparation,
separation and
familiarization
Keep the two cats in
separate rooms; mingle
both cats' scents on a
washcloth (by rubbing
the cloth on their
fur) and place the
washcloth next to
their feeding areas.
Observe their initial
encounters to help the
relationship advance
smoothly
So, don’t mix ideas
right away. Keep
them separate. Look
for the “joint
scent” between them
and share it among
parties
How about having a
picture of the two
cats together?
Share the photo so
that both cats may
see it
Cats move their
attention to toys.
So, giving two cats
a toy might distract
their direct angry
attention to each
other

Toy

at
a
t
Create a joint
enemy. Bring a
third cat for a
short time. The
two cats have now
a shared interest
This way the resistance of
the two cats to accepting
each other decreases
Two
conflicting
ideas- then
find a shared
enemy for both
and the
benefits of
acceptance
emerge
Find a common thread
between your idea and the
other side’s idea.
A third idea that appeals
to both parties to
establish common
understandings.
Never assume.
Watch for trouble
signals
Upon encounter,
one cat or both
might give
signals of
discomfort such
as flattening
its tail or
spitting
Avoidance
strategy works
best. Separate
the two cats for
a while.
Keep repeating
this “encounter”
till signals of
refusal wane out
If you wish to
persuade somebody
with your idea
remember your are
adding a cat
(idea) to his
head.
The struggle of
cats starts
Gradual acceptance
Keep away your idea
from the other
person. Keep
repeating that till
signs of refusals
disappear.
Living with a new person
or a new idea is similar
in that both need to
accept the unfamiliar
object to become
familiar. So, what
applies to a cat living
with a cat also applies
to a man sharing his
mind with a new idea.
All are accommodation
processes
If your customer
wants a blue suit
then turn the blue
light.
If he wants it green
then turn on the
green light
The journey from

Reject

Persuade

May benefit from the
way cats move from
rejection to accepting
each other

Accept
Great Addition from
Jeff Washburn
The picture follows. Enjoy
A new persuasion metaohor

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A new persuasion metaohor