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INNOVATION STORIES:
SELF-DRIVING CARS
2ark-invest.com
How They Work
There are several systems that
work together to control a self-
driving vehicle.
Autonomous cars sense their
surroundings with technology
such as RADAR, LiDAR, GPS,
and computer vision.
http://www.telegraph.co.uk/cars/features/how-do-driverless-cars-work/
https://www.nytimes.com/interactive/2016/12/14/technology/how-self-driving-cars-work.html?_r=0
3ark-invest.com
1500
Da Vinci designs a self-
propelled cart capable
of moving without being
pushed
1925
Francis P. Houdina
develops a radio-operated
automobile, named
American Wonder
1966
Stanford Research Institute’s
Artificial Intelligence Center
develops the world’s first
mobile robot, SHAKEY
https://www.wired.com/brandlab/2016/03/a-brief-history-of-autonomous-vehicle-technology/
https://www.engadget.com/gallery/self-driving-cars/#/
4ark-invest.com
1977
Japan’s Tsukuba Mechanical
Engineering Lab develops
an autonomous car capable
of speeds up to 18.6 mph
1986
The Eureka PROMETHEUS
Pan-European project is
launched by then
Daimler-Benz
1987
Ernst Dickmanns creates
VaMoRs, a car outfitted
with two cameras, eight
16-bit Intel microprocessors
https://www.engadget.com/gallery/self-driving-cars/#/
https://www.wired.com/brandlab/2016/03/a-brief-history-of-autonomous-vehicle-technology/
5ark-invest.com
1994
As a result of Eureka, Daimler-Benz and Ernst
Dickmanns create VaMP and Vita-2, twin robot
vehicles. They manage drive 600 miles in standard
traffic.
2004
The Department of Defense holds the first ever DARPA
Grand Challenge, where the goal is to autonomously
navigate a 142-mile course across the Mojave desert.
https://www.wired.com/2012/02/autonomous-vehicle-history/
6ark-invest.com
2006 Audi introduces the first car with automated braking.
2009 Google launches its self-driving car project, with the
goal of building an autonomous vehicle by 2020.
http://research.ark-invest.com/self-driving-cars-white-paper
https://www.engadget.com/gallery/self-driving-cars/#/
7ark-invest.com
AUTONOMOUS VEHICLES
COULD BE ON THE ROAD
AS EARLY AS 2019.
The Self-driving Car And Mobility-as-a-service (Maas)
Opportunity Has Just Begun.
Source: ARK Investment Management LLC
8ark-invest.com
ARK estimates that autonomous taxis will cost consumers $0.35 cents
per mile, or roughly half of the all-in cost car owners pay to drive today.
Autonomous Taxis Should Reduce the
Cost of Door-to-Door Mobility Radically
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
9ark-invest.com
Global Vehicle Miles Traveled Should Increase
Autonomous taxi platforms will allow the non-driving population, which
includes the blind, elderly, and young teens, affordable and convenient
transportation options.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
10ark-invest.com
ARK Believes Global Auto Sales Volumes
Will Be Lower Than Anticipated
Autonomous cars will likely cause a shift away from personally owned
vehicles, which will depress global auto sales volumes in the coming decades.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
11ark-invest.com
Autonomous Taxis Should Boost U.S. GDP
By 2035, ARK predicts that autonomous taxis will add more than
$2 trillion to U.S. GDP.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
12ark-invest.com
Auto Accident Rates Should Decline By Over 80%
ARK expects auto accident rates to decline by over 80% as robots take the
wheel from drunk and distracted drivers. Globally, ARK expects 5.5 million
deadly accidents will be avoided by 2035.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
13ark-invest.com
The Autonomous Mobility-As-A-Service Market Could
Exceed $10 Trillion By The Early 2030s
In the United States, ARK expects the MaaS market to reach over $700
billion in sales by 2030, or roughly 30 times the size of the taxi industry
today.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
14ark-invest.com
Who Will Win Out?
• MaaS Players
• Original Equipment
Manufacturers (OEMs)
• Semiconductor/
Sensor Manufacturers
• Software Providers
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
15ark-invest.com
MaaS Players
MaaS players, like Lyft,
Uber, Didi, Grab, and
Ola, share a market
valued at roughly $109
billion today.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
16ark-invest.com
OEMs such as Tesla,
Volkswagen, BMW,
and Toyota all have
detailed plans for both
autonomous vehicles
and shared autonomous
service.
Original Equipment
Manufacturers (OEMs)
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
17ark-invest.com
Semiconductor/
Sensor Manufacturers
Players like Nvidia and
Mobileye that manufacture
key components for
autonomous driving, as well
as tier one integrators like
Delphi and Autoliv may
be well positioned to gain a
share of the autonomous
hardware market.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
18ark-invest.com
Software Providers
Driving data is absolutely
necessary to train
autonomous systems.
While Google has begun
collection, Tesla appears
to be the leader in
autonomous data collection
around the world.
Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
19ark-invest.com
To learn more about self-driving cars and their long-term
growth opportunities, download our free white paper:
Mobility-As-A-Service:
Why Self-Driving Cars Could Change Everything
https://ark-invest.com/innovation-white-papers
ark-invest.com
20ark-invest.com
IMAGE WORK CITED
https://upload.wikimedia.org/wikipedia/commons/1/14/Google_self_driving_car_at_the_Googleplex.jpg
https://c1.staticflickr.com/6/5787/30465436991_5a176f4281_b.jpg
https://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/LeonardoCardDrawing.jpg/200px-LeonardoCardDrawing.jpg
https://upload.wikimedia.org/wikipedia/en/d/d2/Linrrican_Wonder.png
http://theinstitute.ieee.org/image/MTUzOTYx.jpeg
https://www.engadget.com/gallery/self-driving-cars/#gallery=312063&slide=3579852&index=4
https://www.wired.com/wp-content/uploads/2014/12/IMG_21731-660x438.jpg
https://edge.alluremedia.com.au/m/l/2016/02/a-short-history-of-mercedes-benz-autonomous-driving-technology-68148_6.jpg
https://www.engadget.com/gallery/self-driving-cars/#gallery=312063&slide=3579870&index=8
https://unsplash.com/@tomeversley
https://unsplash.com/search/uber
https://upload.wikimedia.org/wikipedia/commons/thumb/5/57/Tesla_auto_bots.jpg/1280px-Tesla_auto_bots.jpg
https://upload.wikimedia.org/wikipedia/commons/1/1c/GPU_NVIDIA_NV45_ES_GPU.jpg
https://www.extremetech.com/wp-content/uploads/2015/09/Lidar.jpg
https://c1.staticflickr.com/3/2811/11061195763_f17e143715_b.jpg
21ark-invest.com
DISCLOSURE
©2017, ARK Investment Management LLC. All content is original and has been researched and produced by ARK Investment
Management LLC (“ARK”) unless otherwise stated herein. No part of this content may be reproduced in any form, or referred to in any
other publication, without the express written permission of ARK.
This material is for informational purposes only and does not constitute, either explicitly or implicitly, any provision of services or
products by ARK. Nothing contained herein constitutes investment, legal, tax or other advice and is not to be relied on in making an
investment or other decision. Investors should determine for themselves whether a particular service or product is suitable for their
investment needs or should seek such professional advice for their particular situation.
All statements made herein are strictly beliefs and points of view held by ARK. Certain of the statements contained herein may be
statements of future expectations and other forward-looking statements that are based on ARK’s current views and assumptions and
involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those
expressed or implied in such statements. In addition to statements that are forward-looking by reason of context, the words “may, will,
should, could, expects, plans, intends, anticipates, believes, estimates, predicts, potential, projected, or continue” and similar
expressions identify forward-looking statements. ARK assumes no obligation to update any forward-looking information contained herein.
Although ARK has taken reasonable care to ensure that the information contained herein is accurate, no representation or warranty
(including liability towards third parties), expressed or implied, is made by ARK as to its accuracy, reliability or completeness.
Any reference to a particular company or security is not an endorsement by ARK of that company or security or a recommendation by
ARK to buy, sell or hold such security. ARK and clients as well as its related persons may (but do not necessarily) have financial interests
in securities or issuers referenced. Investors should determine for themselves whether a particular security is suitable for their investment
needs or should seek such professional advice for their particular situation.
Any descriptions of, references to, or links to other publications, sites, products or services do not constitute an endorsement,
authorization, sponsorship by or affiliation with ARK with respect to any such publication, site, product or service or its sponsor, unless
expressly stated by ARK. Any such publication, site, product or service have not necessarily been reviewed by ARK and are provided or
maintained by third parties over whom ARK exercises no control. ARK expressly disclaims any responsibility for the content, the
accuracy of the information, and/or quality of products or services provided by or advertised by these third-party publications or sites.
ARK’s statements are not an endorsement of any company or a recommendation to buy, sell or hold any security. For a list of all
purchases and sales made by ARK for client accounts during the past year that could be considered by the SEC as recommendations,
visit http://ark-invest.com/wp-content/trades/ARK_Trades.pdf. It should not be assumed that recommendations made in the future will
be profitable or will equal the performance of the securities in this list. For full disclosures, visit http://ark-invest.com/terms-of-use.

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Innovation Stories: Self-Driving Cars

  • 2. 2ark-invest.com How They Work There are several systems that work together to control a self- driving vehicle. Autonomous cars sense their surroundings with technology such as RADAR, LiDAR, GPS, and computer vision. http://www.telegraph.co.uk/cars/features/how-do-driverless-cars-work/ https://www.nytimes.com/interactive/2016/12/14/technology/how-self-driving-cars-work.html?_r=0
  • 3. 3ark-invest.com 1500 Da Vinci designs a self- propelled cart capable of moving without being pushed 1925 Francis P. Houdina develops a radio-operated automobile, named American Wonder 1966 Stanford Research Institute’s Artificial Intelligence Center develops the world’s first mobile robot, SHAKEY https://www.wired.com/brandlab/2016/03/a-brief-history-of-autonomous-vehicle-technology/ https://www.engadget.com/gallery/self-driving-cars/#/
  • 4. 4ark-invest.com 1977 Japan’s Tsukuba Mechanical Engineering Lab develops an autonomous car capable of speeds up to 18.6 mph 1986 The Eureka PROMETHEUS Pan-European project is launched by then Daimler-Benz 1987 Ernst Dickmanns creates VaMoRs, a car outfitted with two cameras, eight 16-bit Intel microprocessors https://www.engadget.com/gallery/self-driving-cars/#/ https://www.wired.com/brandlab/2016/03/a-brief-history-of-autonomous-vehicle-technology/
  • 5. 5ark-invest.com 1994 As a result of Eureka, Daimler-Benz and Ernst Dickmanns create VaMP and Vita-2, twin robot vehicles. They manage drive 600 miles in standard traffic. 2004 The Department of Defense holds the first ever DARPA Grand Challenge, where the goal is to autonomously navigate a 142-mile course across the Mojave desert. https://www.wired.com/2012/02/autonomous-vehicle-history/
  • 6. 6ark-invest.com 2006 Audi introduces the first car with automated braking. 2009 Google launches its self-driving car project, with the goal of building an autonomous vehicle by 2020. http://research.ark-invest.com/self-driving-cars-white-paper https://www.engadget.com/gallery/self-driving-cars/#/
  • 7. 7ark-invest.com AUTONOMOUS VEHICLES COULD BE ON THE ROAD AS EARLY AS 2019. The Self-driving Car And Mobility-as-a-service (Maas) Opportunity Has Just Begun. Source: ARK Investment Management LLC
  • 8. 8ark-invest.com ARK estimates that autonomous taxis will cost consumers $0.35 cents per mile, or roughly half of the all-in cost car owners pay to drive today. Autonomous Taxis Should Reduce the Cost of Door-to-Door Mobility Radically Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 9. 9ark-invest.com Global Vehicle Miles Traveled Should Increase Autonomous taxi platforms will allow the non-driving population, which includes the blind, elderly, and young teens, affordable and convenient transportation options. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 10. 10ark-invest.com ARK Believes Global Auto Sales Volumes Will Be Lower Than Anticipated Autonomous cars will likely cause a shift away from personally owned vehicles, which will depress global auto sales volumes in the coming decades. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 11. 11ark-invest.com Autonomous Taxis Should Boost U.S. GDP By 2035, ARK predicts that autonomous taxis will add more than $2 trillion to U.S. GDP. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 12. 12ark-invest.com Auto Accident Rates Should Decline By Over 80% ARK expects auto accident rates to decline by over 80% as robots take the wheel from drunk and distracted drivers. Globally, ARK expects 5.5 million deadly accidents will be avoided by 2035. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 13. 13ark-invest.com The Autonomous Mobility-As-A-Service Market Could Exceed $10 Trillion By The Early 2030s In the United States, ARK expects the MaaS market to reach over $700 billion in sales by 2030, or roughly 30 times the size of the taxi industry today. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 14. 14ark-invest.com Who Will Win Out? • MaaS Players • Original Equipment Manufacturers (OEMs) • Semiconductor/ Sensor Manufacturers • Software Providers Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 15. 15ark-invest.com MaaS Players MaaS players, like Lyft, Uber, Didi, Grab, and Ola, share a market valued at roughly $109 billion today. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 16. 16ark-invest.com OEMs such as Tesla, Volkswagen, BMW, and Toyota all have detailed plans for both autonomous vehicles and shared autonomous service. Original Equipment Manufacturers (OEMs) Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 17. 17ark-invest.com Semiconductor/ Sensor Manufacturers Players like Nvidia and Mobileye that manufacture key components for autonomous driving, as well as tier one integrators like Delphi and Autoliv may be well positioned to gain a share of the autonomous hardware market. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 18. 18ark-invest.com Software Providers Driving data is absolutely necessary to train autonomous systems. While Google has begun collection, Tesla appears to be the leader in autonomous data collection around the world. Source: ARK Investment Management LLC, http://research.ark-invest.com/self-driving-cars-white-paper
  • 19. 19ark-invest.com To learn more about self-driving cars and their long-term growth opportunities, download our free white paper: Mobility-As-A-Service: Why Self-Driving Cars Could Change Everything https://ark-invest.com/innovation-white-papers ark-invest.com
  • 20. 20ark-invest.com IMAGE WORK CITED https://upload.wikimedia.org/wikipedia/commons/1/14/Google_self_driving_car_at_the_Googleplex.jpg https://c1.staticflickr.com/6/5787/30465436991_5a176f4281_b.jpg https://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/LeonardoCardDrawing.jpg/200px-LeonardoCardDrawing.jpg https://upload.wikimedia.org/wikipedia/en/d/d2/Linrrican_Wonder.png http://theinstitute.ieee.org/image/MTUzOTYx.jpeg https://www.engadget.com/gallery/self-driving-cars/#gallery=312063&slide=3579852&index=4 https://www.wired.com/wp-content/uploads/2014/12/IMG_21731-660x438.jpg https://edge.alluremedia.com.au/m/l/2016/02/a-short-history-of-mercedes-benz-autonomous-driving-technology-68148_6.jpg https://www.engadget.com/gallery/self-driving-cars/#gallery=312063&slide=3579870&index=8 https://unsplash.com/@tomeversley https://unsplash.com/search/uber https://upload.wikimedia.org/wikipedia/commons/thumb/5/57/Tesla_auto_bots.jpg/1280px-Tesla_auto_bots.jpg https://upload.wikimedia.org/wikipedia/commons/1/1c/GPU_NVIDIA_NV45_ES_GPU.jpg https://www.extremetech.com/wp-content/uploads/2015/09/Lidar.jpg https://c1.staticflickr.com/3/2811/11061195763_f17e143715_b.jpg
  • 21. 21ark-invest.com DISCLOSURE ©2017, ARK Investment Management LLC. All content is original and has been researched and produced by ARK Investment Management LLC (“ARK”) unless otherwise stated herein. No part of this content may be reproduced in any form, or referred to in any other publication, without the express written permission of ARK. This material is for informational purposes only and does not constitute, either explicitly or implicitly, any provision of services or products by ARK. Nothing contained herein constitutes investment, legal, tax or other advice and is not to be relied on in making an investment or other decision. Investors should determine for themselves whether a particular service or product is suitable for their investment needs or should seek such professional advice for their particular situation. All statements made herein are strictly beliefs and points of view held by ARK. Certain of the statements contained herein may be statements of future expectations and other forward-looking statements that are based on ARK’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. In addition to statements that are forward-looking by reason of context, the words “may, will, should, could, expects, plans, intends, anticipates, believes, estimates, predicts, potential, projected, or continue” and similar expressions identify forward-looking statements. ARK assumes no obligation to update any forward-looking information contained herein. Although ARK has taken reasonable care to ensure that the information contained herein is accurate, no representation or warranty (including liability towards third parties), expressed or implied, is made by ARK as to its accuracy, reliability or completeness. Any reference to a particular company or security is not an endorsement by ARK of that company or security or a recommendation by ARK to buy, sell or hold such security. ARK and clients as well as its related persons may (but do not necessarily) have financial interests in securities or issuers referenced. Investors should determine for themselves whether a particular security is suitable for their investment needs or should seek such professional advice for their particular situation. Any descriptions of, references to, or links to other publications, sites, products or services do not constitute an endorsement, authorization, sponsorship by or affiliation with ARK with respect to any such publication, site, product or service or its sponsor, unless expressly stated by ARK. Any such publication, site, product or service have not necessarily been reviewed by ARK and are provided or maintained by third parties over whom ARK exercises no control. ARK expressly disclaims any responsibility for the content, the accuracy of the information, and/or quality of products or services provided by or advertised by these third-party publications or sites. ARK’s statements are not an endorsement of any company or a recommendation to buy, sell or hold any security. For a list of all purchases and sales made by ARK for client accounts during the past year that could be considered by the SEC as recommendations, visit http://ark-invest.com/wp-content/trades/ARK_Trades.pdf. It should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities in this list. For full disclosures, visit http://ark-invest.com/terms-of-use.