Learn about the digital marketing relationship - how to be a better client, stewart, marketer and more. More at http://91digital.net/guides/relationship.html

1. THE DIGITAL MARKETING
RELATIONSHIP

2. http://91Digital.net/guides/relationship

3. AGENCY & CLIENT

4. SOMETIMES IT'S
LIKE THIS: !

5. Before we get too far...

6. WHAT ABOUT DIGITAL
MARKETING?

7. WELL, DIGITAL MARKETING HAS A HISTORY
OF TACTICAL PRACTITIONERS & NOT
MARKETING PROFESSIONALS.

8. LET'S explain THAT.

9. YOU SEE, DIGITAL TACTICS
LIKE SEO AND PPC ARE
GREAT. WE ❤ THEM.

10. BUT DIGITAL IS
WAY BEYOND
THAT.

11. DIGITAL MARKETING TODAY REQUIRES
TACTICS THAT LEAD INTO A COHESIVE
STRATEGY. AND THAT STRATEGY NEEDS TO
BE DRIVING TOWARDS A GOAL.

12. STRATEGY ☑ >> drive TACTICS ☑ that lead to >> GOALS ☑

13. GOALS (& a company
vision) SHOULD RARELY
CHANGE.

14. STRATEGIES CHANGE JUST AS
MUCH AS THEY NEED TO.

15. TACTICS CHANGE ALL THE
TIME.

16. DON'T GET CAUGHT UP IN SOMEONE selling
you tactics.

17. FIND A DIGITAL MARKETING TEAM THAT
FINDS OUT YOUR goals AND THEN CREATES
A strategy TO REACH THOSE GOALS.

18. THE RELATIONSHIP

19. IT ALL STARTS AT THE
BOTTOM WITH YOU. !

20. Your website.
Your product.
Your customer service.
What you bring to the table.

21. THERE'S A REAL REASON
THAT YOUR COMPANY
MATTERS TO YOUR DIGITAL
AGENCY.

22. IT AFFECTS everything WE
DO.

23. COPY !

24. REPUTATION
MANAGEMENT
!

25. CONVERSION
RATES !%

26. HOW WE FEEL WHEN WE
DISCUSS YOUR ACCOUNT
OVER !.

27. It all matters because a poor product from you makes our goals so much
harder to reach with so much more friction.

28. SO START WITH YOU.
Make your product or service the best it can be.

29. RAISE YOUR PRICES. !

30. UNDERSTAND EVERYTHING
ABOUT YOUR CUSTOMERS.
!

31. MAKE SOME
AMAZING STUFF.

32. & THEN WE CAN MOVE ON
TO...

33. PERFORMANCE.

34. by the way, we've got some other stuff to sell you after if you're not
happy with your performance, gentlemen ! .

35. PERFORMANCE IS AT THE
CORE OF OUR RELATIONSHIP.

36. WE NEED TO KNOW HOW WELL
YOU ARE DOING.

37. THIS MEANS analytics,
projections, revenue
numbers, widgets sold, ECT.

38. WE'RE NOT BEING NOSY. !

39. WE JUST AREN'T YOU. WE NEED TO KNOW AS
MUCH AS YOUR BUSINESS AS POSSIBLE. !

40. SO, MEASURE everything.!

41. HOW MANY ✉
SIGNUPS PER
MONTH?

42. HOW MUCH !
LAST JUNE?

43. HOW MANY OF YOUR WIDGETS DO YOU NEED
TO SELL THIS YEAR?

44. Tell us.
INVOLVE US.Educate Us.

45. This "measurement stage" helps us (both digital agency & client) set
those goals we talked about.

46. Because how can we possibly know if we are succeeding if we don't
know about the measuring stick we're being compared to?

47. Otherwise, we get fired and the relationship ends. !

48. NOW WE CAN GET
STRATEGIC.

49. AFTER WE KNOW WHAT YOU HAVE (YOUR
ASSETS) AND WHERE YOU ARE
(MEASURING) WE CAN THEN SETUP A GOAL.

50. SET A GOAL.

51. It doesn't really matter too much what it is at this moment. Make it up
at this stage.

52. Now that we have your goal, we can make strategies to help reach it.

53. SEO !

54. PPC !

55. EMAIL MARKETING ✉

56. CONVERSION RATE
OPTIMIZATION ☑

57. COLD CALLING ☎

58. (not really) !

59. AND THEN WE'LL HANDLE THE
TACTICS.

60. We'll create your adwords campaigns, write content, get links, whatever
we have to.

61. AND WE'LL DO IT !%
BETTER THAN WE WOULD
HAVE SHOOTING BLIND.

62. SO HELP US OUT. !

63. AND WE MAKE
THIS THING
WORK. !

64. AND MAKE YOU A WHOLE
BUNCH MORE !

65. THANK YOU.

66. twitter: @conradoconnell !
web: http://91Digital.net "