Julia Vargiu, founder of a new business methodology, explores the distinctiveness and effectiveness of various agencies in marketing. Key questions addressed include how agencies can stand out, build relationships with CMOs and CEOs, and meaningfully contribute to their clients' success. The document emphasizes the importance of understanding client needs and the potential pitfalls in agency-client relationships.

1. Julia Vargiu, founder of New Business Methodology presents…
#CMOtruth | +61 408 860 471 | win@newbusiness.com.au

2. Combined these four CMOs have…
years in marketing million budget
average age

3. w
Brand Strategy Agencies Media Agencies
Creative Agencies PR Agencies
Design Agencies Recruitment Agencies
Digital Agencies Sales Promotion Agencies
Direct Agencies Sampling & Demonstration Agencies
Experiential Agencies Shopper Marketing Agencies
Event Agencies Social Media Agencies
Fulfilment Agencies Sponsorship Agencies
Full Service Agencies Tradeshow Producers & Wholesale Exhibitors
Market Research Agencies Web Development Agencies
Power to hire these types of agencies:

4. #1
Mr Retail

5. #1
Mr Retail
#2
Ms Finance

6. #1
Mr Retail
#2
Ms Finance
#3
Mr Alcohol

7. #1
Mr Retail
#2
Ms Finance
#3
Mr Alcohol
#4
Mr Travel

8. Do all agencies sound the same?
How can an agency truly be distinctive
from their competitors or peers?
#CMOtruth

10. What’s the best way for an agency
you’ve never heard of to persuade you
to meet with them, when you don’t
need them and you’re not looking?
#CMOtruth

12. What did an agency do to win a piece of
your business without having to pitch?
#CMOtruth

14. When should CMOs and CEOs have a
relationship with media owners?
What are the benefits or pitfalls?
#CMOtruth

16. What’s the most clever win-win
remuneration package an agency
has ever approached you with?
Did you take it?
#CMOtruth

18. Do they understand how you spend
your time and do they help you be more
efficient, or are they just making more
work for you?
What can agencies do to help elevate
the credibility of the CMO at the
executive table?
#CMOtruth

20. What do you know about what your
agencies are doing that they think
you don’t know?
#CMOtruth

22. What are the key things that make
an agency’s relationship with you
go stale?
#CMOtruth

24. What are some of the simple stupid
things you wish agencies would stop
doing?
Or has an agency done something so
stupid it jeopardised your relationship
or made you have to fire them?
#CMOtruth

26. Do marketers really want their
agencies to make money?
And why?
#CMOtruth

28. How many of the agencies you have
worked with in your career have really
understood your business, and its
commercial realities at a depth that
you would have expected or wished?
#CMOtruth

30. What’s the one thing you wish all of
your agencies would start doing?
#CMOtruth

31. Thank You!

32. #CMOtruth | +61 408 860 471 | win@newbusiness.com.au