The document discusses strategies for social media management and engagement. It covers best practices for using platforms like Facebook, Instagram, YouTube and Twitter to build relationships with customers, drive engagement through sharing content and emotions, and increase awareness of brand value. Metrics are provided on user behaviors for activities like retweeting, responding and clicking links on Twitter. Contact information is provided for Alessandra Provinzano who focuses on revenue, sales and destination management strategies.
The Digital Marketing Relationship: Let's Work TogetherConrad O'Connell
Learn about the digital marketing relationship - how to be a better client, stewart, marketer and more. More at http://91digital.net/guides/relationship.html
Leveraging Digital Sales Tools to Increase your Sales VelocityMario Haneca
Keynote presentation at The Sales Summit 2016 in Brussels. Marketing & Sales Excellence platforms like Showpad impact significantly the number of deals on which sales reps can work simultaneously. Our integrated dynamic html5 guided selling apps increase cross selling. Post-meeting insights support help you better understand buyer engagement. Integration with Salesforce, exploits customer data to make recommendations on content to present or pre-meeting training materiaal.
SmartTouch® NexGen is a lead nurturing CRM/Marketing Automation Platform built specifically for home builders and residential developers. Developed by the real estate marketing agency SmartTouch® Interactive.
The Digital Marketing Relationship: Let's Work TogetherConrad O'Connell
Learn about the digital marketing relationship - how to be a better client, stewart, marketer and more. More at http://91digital.net/guides/relationship.html
Leveraging Digital Sales Tools to Increase your Sales VelocityMario Haneca
Keynote presentation at The Sales Summit 2016 in Brussels. Marketing & Sales Excellence platforms like Showpad impact significantly the number of deals on which sales reps can work simultaneously. Our integrated dynamic html5 guided selling apps increase cross selling. Post-meeting insights support help you better understand buyer engagement. Integration with Salesforce, exploits customer data to make recommendations on content to present or pre-meeting training materiaal.
SmartTouch® NexGen is a lead nurturing CRM/Marketing Automation Platform built specifically for home builders and residential developers. Developed by the real estate marketing agency SmartTouch® Interactive.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Putting The Human In Your Marketing Technology Stack. PRESENTATION: Let's Find The Human in Martech - Given by Mayur Gupta, @inspiremartech - Kimberly-Clark, Global Head of Marketing Technology & Operations
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/zorian-rotenberg
Session Overview
Get actionable success strategies on how to manage sales using data to build a scalable, predictable, and repeatable revenue engine. You will learn what the world's top sales leaders do and what sales metrics they use to grow revenue faster and increase performance of their sales teams.
With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoe...#FlipMyFunnel
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoevich, and Jeff Marcoux at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Searching for wannabe surfers: how Atlassian makes a splash with big bang rec...LinkedIn Talent Solutions
Successfully executing a recruiting campaign requires teamwork, creativity, and a lot of gusto. Caitriona Staunton and Devin Rogozinski dish Atlassian's secret sauce for driving unique recruiting campaigns that delight candidates, turn heads, and deliver results. Hear how the Australian tech company's latest campaign helped land the highest recruiting quarter in company history. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Intelligent Data - Thoughts on the Analytics of TomorrowSteen Rasmussen
My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Putting The Human In Your Marketing Technology Stack. PRESENTATION: Let's Find The Human in Martech - Given by Mayur Gupta, @inspiremartech - Kimberly-Clark, Global Head of Marketing Technology & Operations
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/zorian-rotenberg
Session Overview
Get actionable success strategies on how to manage sales using data to build a scalable, predictable, and repeatable revenue engine. You will learn what the world's top sales leaders do and what sales metrics they use to grow revenue faster and increase performance of their sales teams.
With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoe...#FlipMyFunnel
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoevich, and Jeff Marcoux at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Searching for wannabe surfers: how Atlassian makes a splash with big bang rec...LinkedIn Talent Solutions
Successfully executing a recruiting campaign requires teamwork, creativity, and a lot of gusto. Caitriona Staunton and Devin Rogozinski dish Atlassian's secret sauce for driving unique recruiting campaigns that delight candidates, turn heads, and deliver results. Hear how the Australian tech company's latest campaign helped land the highest recruiting quarter in company history. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Intelligent Data - Thoughts on the Analytics of TomorrowSteen Rasmussen
My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus.
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & TechniquesOrigami Logic
There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance.
Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes.
In this webinar, you’ll get:
- Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics
- Review of each of the major solutions in the space, and what value they provide to your business
- Guidelines for how to assess and prioritize marketing measurement investments in 2016
LinkedIn on LinkedIn: How to Combine Account Based Marketing and Social SellingLinkedIn
Account based marketing (ABM) focuses on the committee of buyers or decision makers within your target accounts. However, this is only one side of a successful ABM plan. The other side of a strong ABM plan mandates social selling and a strong alignment within the sales and marketing leadership teams.
Learn how successful Marketing teams can reach buying committees with relevant, targeted content and Sales teams can identify decision-makers with lead recommendations to uncover influencers at target accounts. Get practical advice for achieving success with ABM and social selling strategies that pave the way for prospects to become customers.
Delivered at Hubspot's Inbound 2018.
Revenue Summit 2018 San Francisco
Marketing and Sales Orchestration
Speakers:
Justin Shriber - VP of Marketing, LinkedIn Sales & Marketing Solutions
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
The Formula for Content Marketing Automation ROIGetResponse
A webinar presentation by Michael Brenner for GetResponse. Michael explains the ways any business can measure the return on marketing through a consistent content marketing approach.
Communicating ROI of Content Marketing by Mukkul DasguptaDMAasia
Presentation on Communicating ROI of Content Marketing by Mukkul Dasgupta, Head of Insights APAC, Marketing Solutions - LinkedIn at DMAiCMC Masterclass
Some suggestions on how to communicate value and ROI that digital marketers deliver using social media platforms (like LinkedIn). This deck is primarily for a B2B audience but the principles can be useful for B2C marketers as well.
How to target the right people with your marketingRollWorks
On average it takes 6.8 people to sign off before a B2B sale is made.*
The key to running a successful account-based marketing (ABM) program is connecting with people, not just accounts.
We’re very excited to be joined by the ABM masters over at Dun & Bradstreet to show you how to use your data to identify the right people for your marketing campaigns.
You’ll learn:
Six steps to go from nothing to running your first ABM campaign
Using a common, persistent identifier to connect the dots
Small, personalized touches that can make a big impact
Video & Digital Marketing services, where CMO's and C-Suite of businesses loo...Pavan Kumar
Wayne Creative Alliance Pvt Ltd | Video Production & Digital Marketing
A creative agency specially handles in providing Video & Digital Marketing services for Small Businesses, Startups and Organizations looking to market their Product / Services.
The Modus Operandi of Marketing discusses the Umbrella of Marketing as well as the Three Avenues of Marketers and how they relate with each other in the ultimate cycle of marketing campaign generation.
Why the best B2B buyer experience wins - Louis Jonckheere CPO - ShowpadB2B Marketing Forum
Our consumer experiences and expectations are influencing our behaviour as a B2B buyer. Most sales reps however have not adapted their way of working to this shift in buyer expectations.
For simple purchases, B2B buyers increasingly prefer ecommerce with no salesperson involved. Complex sales on the other hand still requires sales intervention.
As consumers we shop online and use apps, e.g. Amazon, Netflix, and Booking.com, and we expect to find the information we need when we want it. Sales reps play no role or a minimal role in this process. As the current sales practices aren’t in line with B2B buyer expectations, many sales reps are boring their buyers.
How can you stop boring your buyers and start delivering a better buyer experience?
Analytics and Reporting: How to define metrics that actually mean something t...Mediative
Learn from experts Chris Knoch (VP Marketing, Ready Financial Group), Bill Barnes (VP of Mediative) and Kyle Grant (Senior Sponsored Search Marketing Strategist, Mediative), as they share their insight on:
- Telling a story with your numbers and what they actually mean to the business
- Translating your data into business intelligence
- Defining numbers that impact your bottom line
- Avoiding data paralysis, and much more!
Premium Digital Marketing Training Institute in South DelhiAnurag Bhatia
Top Reasons to learn Digital Marketing at Vidya Sarthi Institute of Digital Marketing:
✅ One Week Free Trial
✅ Job Guarantee in Writing
✅ Free Lifetime Access to Offline Classes
✅ Training By Anurag Bhatia
✅ Live Classes
✅ Class Recordings
✅ 10+ Live Projects
✅ 20+ Interview Calls
✅ Upto 6 Easy EMIs
✅ Expert Trainers
✅ Max Batch Size 12-15 students
✅ Best-in-Class Infrastructure
✅ Paid Internship
✅ One On One Mentorship
✅ Dedicated Ad Budget
✅ Life Time Mentor Support
✅ Business Consultation for Free
✅ Practical Training
✅ Best in Class Pedagogy
✅ Trainers who manage 2 Cr INR as Monthly Ad Budget
✅ No.1 Classroom Training in Faridabad
✅ Network with International Students
✅ Flexible batch timings
✅ Unlimited Backup Sessions
✅ Extra Practice Hours 7 Days a Week
✅ Whatsapp Chat Support
✅ Telephonic Support
✅ Startup Ideas Brainstorming Session
✅ Unmatched Transparent Counselling
✅ Complimentary Free Tools
✅ Affordable Fee Structure
✅ Easy Interest-Free EMI options
✅ On-Demand Printed Course Material
✅ Business Networking Opportunities
✅ Collaboration with Agency Wing
✅ Monthly Updated Curriculum
✅ Course Developed by Google Employees
✅ Easy Connectivity to the institute (within 1 km away from Metro Station)
✅ Interview Mockup Sessions
✅ Personality Development Classes
✅ Guest Speakers from Google
✅ 16 Globally Recognized Certifications
✅ Special 5 Bonus Modules
Vidya Sarthi is only Institute In India to provide one week trial and placement Assurance in writing. 10+ Live Projects. 60+ Modules. Get Trained by Anurag Bhatia, the most trusted DM Trainer in the city. 25840 hours of training imparted by him.
Register For One Week Free Trial Classes.
#1 Digital Marketing Course in FaridabadAnurag Bhatia
Welcome to Vidya Sarthi, your premier destination for unlocking the secrets of digital marketing excellence in South Delhi. Nestled in the heart of this vibrant city, Vidya Sarthi stands as a beacon of knowledge, guiding aspiring marketers on a transformative journey through the dynamic landscape of digital marketing.
At Vidya Sarthi, we understand the pivotal role that digital marketing plays in today's fast-paced business environment. Our institute is dedicated to empowering individuals with the skills and insights needed to navigate the digital realm successfully. Whether you're a budding entrepreneur, a marketing professional seeking to enhance your skills, or a student eager to explore the world of online marketing, Vidya Sarthi is your gateway to comprehensive and cutting-edge digital marketing education. It has been ranked one of the best Digital Marketing Institute in South Delhi
What sets Vidya Sarthi apart is our commitment to providing a holistic learning experience. Our expert faculty comprises seasoned industry professionals and thought leaders who bring real-world insights to the classroom. Through a carefully crafted curriculum, we cover a wide spectrum of digital marketing disciplines, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.
An exclusive presentation by Mr. Srinivasan Iyengar, Chief Operating Officer of Reliance Life Insurance - “An Road to an Analytical Enterprise”. The presentation was made at Analytics Conference in Mumbai.
Selling Marketing Automation to the C-SuiteMarketo
A marketing automation platform can be instrumental in helping you achieve business goals, work more efficiently, and increase the return on your marketing campaigns. But how do you make the case for marketing automation to your executive team?
Check out this presentation to discover how to create a strategy for getting your C-suite on board with marketing automation.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
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