In our world today, man’s interaction with products and services has changed because more and more physical products are becoming incorporated with digital materiality. Companies have embraced the internet to increase digital experience, and the behavioral pattern of users has changed as a result. The ubiquity of the internet remains the major driver of digitalization; over 3.4 billion people worldwide are connected via the internet, 70% of the world’s youth are online thus a new set of users known as the digital natives have emerged. The Digital Innovation We Need is designed to give you a conceptual framework of digital thinking.

1. The Digital Innovation We Need
01.11.2017 The Digital Innovation We Need 1

2. 01.11.2017 The Digital Innovation We Need 2
• What is digital innovation?
• What are the drivers of digital innovation?
• What are the processes of digital innovation?
• What is the Architecture of Digital Innovation ?
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Line of Thought

3. 01.11.2017 The Digital Innovation We Need 3
Invention + Market = Innovation
We then apply same mathematical formula in digital innovation and have
as follows:
Digital Invention + Market = Digital Innovation
Corsten, Gossinger & Schneider, 2006
Understanding Digital Innovation

4. 01.11.2017 The Digital Innovation We Need 4
• The incorporation of digital materiality into physical
objects (Yoo, 2012).
• The use of technology to (radically) improve performance
or reach of enterprise (Westermann, Calméjane, Bonnet
& Ferraris, 2011).
• Creating value …….through ubiquitous digital reach
(Dörfer & Edelmann, 2015).
Selected literature definitions
Adapted from Schenk, 2017

5. 01.11.2017 The Digital Innovation We Need 5
The Innovation chamber
Development
Discovery
Diffusion
Impact
INVENTION
SELECTION
PACKAGING
CONFIGURATION
DEPLOYMENT
ASSIMILATION
VALUE APPROPRIATION
TRANSFORMATION
Ejeagwu, 2017.
Adapted from Fichman, Dos Santos & Zeng , 2014.

6. 01.11.2017 The Digital Innovation We Need 6
DevelopmentDiscovery Diffusion Impact
The Roadmap To Digital Innovation
Digital Invention
Ejeagwu, 2017

7. 01.11.2017 The Digital Innovation We Need 7
• The Earth is wired.
• The ubiquity of the internet.
• 70% of the world’s youth are online.
ICT Facts & Figures 2017
International Telecommunication Union, 2017
The Drivers of Innovation

8. 01.11.2017 The Digital Innovation We Need 8
Davis, Bagozzi & Warsaw, 1989
Adapted from Schenk, 2017
Technology Acceptance Model

9. 01.11.2017 The Digital Innovation We Need 9
Goodhue & Thompson, 1995
Adapted from Schenk, 2017
Task-Technology Fit Chain

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DeLone & McLean, 1993
Adapted from Schenk, 2017
The Success Model of Digital Innovation

11. 01.11.2017 The Digital Innovation We Need 11
DeLone & McLean, 2003
Features of a Successful Digital System

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Prensky, 2013
Adapted from Schenk, 2017
Digitalization disrupts our Future Workspace

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The Three Types of Chief Digital Officers
and their Three Digital Domains
Tumbas et al., 2017
Digitalization disrupts our Workspace

14. 01.11.2017 The Digital Innovation We Need 14
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