SlideShare a Scribd company logo
Klaus Enzenhofer
Director Technology Strategy
The digital customer:
The center of your universe
klaus-enzenhofer
@kenzenhofer
What is the DIGITAL customer
expecting today?
More people live with in the
circle than outside!
Biggest Sales Event...
Single Day 2016
Marriott Mobile App
Book Travel Check-In Service
12-01-2011IAR - Version 0.91
7
8
http://blogs.perficient.com/healthcare/blog/2015/10/15/healthcare-cio-series-embracing-digital-transformation/
https://www.forrester.com/webinar/Digital+Predator+Or+Digital+Prey+Which+Will+Your+Business+Be+By+2020/-/E-WEB19743
Leaders take the
customer seat!
Let me introduce you to Max...
Digital Touchpoints:
Mobile App
Desktop Web
Kiosk App
PoS-System
Voice Interfaces (Alexa,...)
Rich Client App
Locations:
Vienna, Austria
Store Salzburg
Checkin Terminal A FRA
Constructionside ABC, India
Device:
Mobile
Mobile Broswer
Kiosk
ATM
Car Entertainment System
Biggest challenge for Digital Customer Experience
IDG Research: April 2017 - http://www.computerwoche.de/a/digitale-kundenbeziehung-keine-halben-sachen,3330524,2
Data silos (department specific databases, missing
integration of data sources,...)
Poor data quality
Missing coordinated process between departments
Redundant data
Payment Service
Transaction Service
Login Service
Balance Service
User Service
Customer View
SLA
00:00 23:59
?
98%
100%
99%
95%
99%
Digital Touchpoints:
Mobile App
Desktop Web
Kiosk App
PoS-System
Voice Interfaces (Alexa,...)
Rich Client App
IoT
System Availability Errors PerformanceBusiness Result
Digital Touchpoints:
Mobile App
Desktop Web
Kiosk App
PoS-System
Voice Interfaces (Alexa,...)
Rich Client App
IoT
System Availability Errors PerformanceBusiness Result
BizOps for better Digital Customer Experience
Biz Operations
Availability
PerformanceErrors
Confidential, Dynatrace, LLC
A better way…
Self-service for all
User experience is everything
More time innovating
confidential
Questions?
:@kenzenhofer
Free Trial: https://www.dynatrace.com/trial/
Participate in our Forum :
community.dynatrace.com
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facebook.com/dynatrace
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linkedin.com/company/dynatrace
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