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By: Rishi Barad (rishib)
—Dave Gilboa and Neil Blumenthal
Glasses
$35
You can explain your
product or your service
Characteristic
Characteristic
$60
You can explain your
product or your service
Characteristic
Characteristic
$85
You can explain your
product or your service
Characteristic
Characteristic
Sunglasses Contacts
2010:
- Leader in DTC
- Affordable Designer Eyewear
- Try Before You Buy
- Free!
- Young adult
- Wears glasses and contacts
- FSA card for health spending
- Wharton Grad Students
- Dave Gilboa and Neil Blumenthal (CEOs)
- Andrew Hunt and Jeffrey Raider
- Semi-Finalist at a Business Conference
- Consumers loved the idea
- Investors doubted eCommerce
The Beginning
Paves the Way for Internet
Spectacle Retailing
Profitability!
Introduces iOS Virtual Try-On
and Rx Check
Road to IPO
Expands to Physical Retail
Scout Contact Lenses.
Continued eCommerce Growth
Amidst Covid-19 Pandemic
2010 2018 Future
2013 2019-2020
●
●
Success!
https://trends.google.com/trends/explore?date=2017-01-01%202017-12-31&geo=US&q=warby%20parker
https://snacks.robinhood.com/newsletters/3eheeb72Xt9au26bDm7pnA/
https://www.retaildive.com/news/warby-parker-raises-75m-reaches-profitability/519209/
https://www.warbyparker.com/prescription-check-app
http://www.luxottica.com/en/retail-brands/eyemed-vision-care
https://www.bupipedream.com/opinions/108736/the-monopoly-on-eyeglasses-needs-to-end/
https://www.growthmarketingpro.com/warby-parker-grow-1-2-billion-ecommerce-company-5-years/
https://www.euromonitor.com/eyewear-in-the-us/report
https://www.businessinsider.com/solar-eclipse-2017-free-warby-parker-eclipse-glasses-2017-8
https://www.warbyparker.com/history
https://www.statista.com/statistics/302925/value-of-the-us-vision-market/
https://mackinstitute.wharton.upenn.edu/2013/warby-parker-the-success-of-disruptive-innovation/
https://www.nytimes.com/2018/11/02/business/jeff-raider-warby-parker-harrys-corner-office.html

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