The trailer for The Dark Knight Rises uses common conventions like characters revealing information during scenes and non-linear editing to intrigue audiences. It conveys a mysterious yet action-packed film where Batman is needed to solve a problem but cannot be found, following superhero film tropes. The unique selling point is concluding the acclaimed Dark Knight trilogy using iconic comic book characters, appealing to teenage and 25-35 year old male fans of the previous films and source material.
2. How effectively does it use trailer conventions? This trailer uses many conventions such as characters telling the story by revealing information whilst in the scenes of the trailer. Other features include non linear editing meaning the clips in the trailer aren't put together in the correct order. Black screens are used to link the clips together this is a common convention used in teasers.
3. What details does it convey to the audience about the film? Whilst watching the trailer the film portrays itself to be mysterious but also action packed. Through out it has the conventions of a stereotypical super hero film, these include a problem occurring where the hero is needed to help solve it but is no where to be found.
4. What is the USP and who is the intended audience The unique selling point of this trailer is the fact that it’s the follow up of the award winning dark knight which uses original characters from the comic book series, it is also the conclusion movie. This is very appealing towards the target of teenagers and men 25 – 35 years old as they have grown up watching the animated series or even reading the comic books.
