Dirk Petrat (Director-General, Ministry of Culture/City of Hamburg), 'Europeana for Smart Cities' Luxembourg Presidency, 14-15 October 2015, Luxembourg

1. The Creative Use of Culture in the Smart City
Europeana for Smart Cities
15 October 2015
Dr. Dirk Petrat

2. Freie und Hansestadt Hamburg
eCulture in the Smart City Concept
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eGovernment
digital transport /
mobility
digital work
digital
environment/energy
digital healthcare
digital
culture

3. Freie und Hansestadt Hamburg
Hamburgs eCulture Agenda 2020
Senate of the Free and Hanseatic City of Hamburg (2012):
„All citizens are to have digital access to our
city‘s cultural heritage“
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4. Freie und Hansestadt Hamburg
Key Aims of the eCulture Agenda 2020
The Ministry of Culture supports cultural institutions
• in developing and harnessing digital resources to enter
the digital world
• to network in digitization to achieve more relevance and
impact
• to supplement Hamburg‘s concepts for improving
integration and education
• to create barrier free services
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5. Freie und Hansestadt Hamburg
Relevant Areas of the eCulture Agenda 2020
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• Museums
• Theatres
• Art
• Urban Heritage Conservation
• Music
• Libraries
• Creative Industries
• State Archive
• Moving Images
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6. Freie und Hansestadt Hamburg
eCulture Benchmark (1)
http://www.britishmuseum.org/6

7. Freie und Hansestadt Hamburg
eCulture Benchmark (2)
http://www.berliner-philharmoniker.de/
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8. Freie und Hansestadt Hamburg
eCulture Benchmark (3)
http://www.operadeparis.fr/
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9. Freie und Hansestadt Hamburg
eCulture Benchmark (4)
http://www.digitaltheatre.com/
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10. Freie und Hansestadt Hamburg
I I
Institution websites
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The Regional eCulture Challenge:Quantity (1)
non-public dataaggregators (public)
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11. Freie und Hansestadt Hamburg
The Regional eCulture Challenge:Quantity (2)
New solutions are required to make digital cultural content
accessible with reasonable effort
Image source: europeana.eu1111

12. Freie und Hansestadt Hamburg
The Regional eCulture Challenge: Quality
inform experience share connect keep
culture
user requirements
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13. Freie und Hansestadt Hamburg
The Hamburg Approach: eCulture Cloud
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14. Freie und Hansestadt Hamburg
„eCulture Service PPP“
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15. Freie und Hansestadt Hamburg
eCulture Implementation: Kulturpunkte (1)
• Mobile cultural city guide for Hamburg
• Register and map of 400 points of cultural interest: cultural institutions, art in public areas,
architectural monuments
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16. Freie und Hansestadt Hamburg
eCulture Implementation: eFoto (2)
• Online image archive of cultural
heritage
• Use of social media and user
generated content to involve
citizens and their knowledge
• Based on concepts of digital
humanities
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17. Freie und Hansestadt Hamburg
eCulture in Hamburg School Classes (3)
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• Digital access to 1100
masterpieces of the Uffizi Gallery
and the Vasari Corridor through
an interactice whiteboard
• Very high resolution (images
have a size between 40
Megapixel and 10 GigaPixel)
• exploring masterpieces by artist
name, title, timeline and themes
instead of „only“ passive
regarding

18. Freie und Hansestadt Hamburg
European eCulture Cloud Perspective
CERTO
cloud-of-clouds
Creative
industry
Citizens
Cultural
institutions
Educational
institutions
Researchers
Tourism
industry
London
Florence
Hamburg
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19. Freie und Hansestadt Hamburg
The Creative Use of Culture in the Smart City
Dr. Dirk Petrat
Director-General for Central Services
Ministry of Culture, Hamburg
dirk.petrat@kb.hamburg.de
Thank you very much for your interest
For further contact:
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