This 2 Day Workshop will transform your ability to communicate clearly and memorably, in both written and oral form, about your technical & scientific work. Learn practical, yet cutting edge writing & presentation techniques that will make your technical & scientific communications most effective. Contact Kris at kris@360bsi.com for further details.

1. THE CRAFT OF
TECHNICAL &
SCIENTIFIC WRITING
& PRESENTATION
18 - 19 NOVEMBER 2012
RADISSON BLU For
DUBAI DEIRA CREEK Engineers, Scientists &
UNITED ARAB EMIRATES Other Technical Professionals
INTRODUCTION/OVERVIEW YOUR INTERNATIONAL
COURSE FACILITATOR
“The Craft Of Technical & Scientific Writing & Presentation” is a
two-day workshop, Technical & Scientific Writing on Day 1 and Technical
& Scientific Presentation on Day 2. Melissa Marshall
MA. Comm. Arts & Sc., BA. Adv/PR
This is a complete workshop which will transform your ability to
communicate clearly and memorably, in both written and oral form,
about your technical & scientific work.
Lead Instructor
These interactive workshops will provide direct opportunity for you to Pennsylvania State University
make progress on both a written document and a presentation of your
work. PROFILE
You will learn practical, yet cutting edge techniques that will make your Melissa Marshall is a lecturer of Communication Arts &
Sciences at the Pennsylvania State University. She
technical & scientific communications most effective. works with the College of Engineering to design and
implement effective teaching methods of
communication skills for engineering and science
“Write quickly and you will never write well; students. Ms. Marshall co-developed, piloted and is the
lead instructor for the Effective Technical & Scientific
write well, and you will soon write quickly.” Presentations course that is offered to engineering
students at Penn State.
- Marcus Fabius Quintilianus
In addition, Ms. Marshall gives lectures and workshops
Exclusive takeaways: on The Craft of Technical & Scientific Presentations at
other institutions such as the Harvard Medical School,
1. A copy of best-selling books “The Craft of New York Academy of Sciences, Cornell University’s
Scientific Writing” & ”The Craft of Scientific Weill Cornell Medical College, University of Illinois,
Presentations” by Michael Alley, Associate University of Michigan, Laval University (Quebec),
Professor Engineering Communications, Lawrence Livermore National Laboratory, the National
Penn State University. Institution of Occupational Safety and Health, the
Centre for Disease Control and Prevention (CDC), Areva
2. Workshop Materials: a training manual Nuclear Power, Teva Pharmaceuticals, Sandia National
containing an overview of the course plus Laboratories, United Technologies, Simula Research
work-sheets, examples and exercises. Laboratory (Oslo, Norway) and more.
Additionally, Marshall was invited to co-teach a
na
national course on scientific communication to
Latest TESTIMONIALS No
Norwegian PhD students in the science fields.
“ Best course among many! ” M
Marshall has provided science and engineering
ou
outreach communication workshops to Engineering
Am
Ambassador Programs at the University of Connecticut,
”Wow! One of the best courses on presenting I've ever Re
Rensselaer Polytechnic Institute, and Worcester
attended – amazing!” Po
Polytechnic Institute. She has also provided several
tra
training workshops to establish and maintain the
r
Pr
Prepare Science Awareness Program at the University
“Amazing! Will revolutionize the way I do my presentations. of Oslo and Simula Research Laboratory in Norway.
Outstanding presentation, great templates, game-changing.”
M
Marshall holds the following degrees from Penn State:
“Probably one of the most useful and practical courses on M
Master of Arts in Communication Arts & Sciences,
Ba
Bachelor of Arts in both Advertising/Public Relations
writing & presentation.” an
and Communication Arts & Sciences.
“This course totally revolutionized my approach to delivering
presentations. Absolutely fabulous and practical presentation.”
“ Unbelievable!! This was excellent.
“Excellent presentation! Great role model for what a great Very useful and fun presentation. ”
presentation should be like.”
© 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
BSI (M) Bhd (833835-X) Level Pavilion KL, 168 Jalan Bukit Bintang 55100 Kuala Lumpur Malays
(833835 X) Level Pavilion Bintang, Lumpur, Malaysia. 1

2. COURSE
CONTENT
DAY1 THE CRAFT OF TECHNICAL &
SCIENTIFIC WRITING
The Craft of Technical & Scientific Writing is a one-day short course designed
to help scientists, engineers, and technical professionals improve the way that
WHY THIS EVENT
they communicate their work in journal papers, conference publications, and 360 BSI recognizes that there is a significant gap
proposals. that occurs between training delivery and
successful implementation.
The course has three goals:
(1) to learn the stylistic differences between strong writing and weak writing These workshops will transform your ability to
in research documents;
(2) to make the writing process more efficient; and communicate clearly and memorably, in both
(3) to break ground on a research document. written and oral form, about your scientific work.
These interactive workshops will provide direct
Course Outline opportunity for you to make progress on both a
written document and a presentation of your
Introduction to Technical & Scientific Writing work. You will learn practical, yet cutting edge
Analyzing Constraints (Audience, Purpose, and Occasion) techniques that will make your scientific
Making the Writing Process Efficient to Perform communications more effective.
Organization, Emphasis, Depth
Language: Avoiding Needless Complexity
Language: Avoiding Ambiguity After completion of the course, you will be able
Language: Making the Writing Energetic to apply and use the right and effective writing &
Language: Designing Illustrations That Persuade presentation techniques immediately when you
Writing Proposals and Other Special Documents return to work.
Avoiding Common Errors of Form
This is a unique training course and full of new
information, ideas and latest techniques that will
surpass your expectations.
DAY2 THE CRAFT OF TECHNICAL &
SCIENTIFIC PRESENTATIONS
The Craft of Technical & Scientific Presentations is a one-day short course
designed to help scientists, engineers, and technical make their research
presentations more understandable, memorable, and persuasive.
The course, which focuses on research presentations, has four goals:
(1) to learn effective strategies for structuring research presentations;
(2) to rethink the design of visual aids;
(3) make technical presentations more understandable and memorable; and
(4) to learn how to translate the passion for the work into confidence during a
presentation.
Course Outline
Introduction to Technical & Scientific Presentations
- Analyzing Constraints (Audience, Purpose, and Occasion)
- Beginnings of a Research Presentation
Middles of a Research Presentation
- The Problem with Slides as Typically Designed
- What Psychology Research Tells Us about How People Learn with Slides
WHO SHOULD ATTEND
- Key Assumptions All Engineers & Technical Professionals
The Assertion-Evidence Slide Structure Scientists & Researchers
- Key Steps for Creating Assertion-Evidence Slides Project Managers
- Examples from Research
Endings of a Research Presentation Architects & Software Developers
- Achieving Confidence Operation, Maintenance & Plant Managers
Those who must communicate regularly about
scientific or technical material. This course will
also help the Engineering, Science & Medical
“The art of communication is students to excel in technical presentations.
the language of leadership.”
- James Humes COURSE SCHEDULE
8.00 Registration & Coffee/Tea
8.30 Workshop commences
10.30 - 11.00 Morning coffee/tea
12.30 - 13.30 Lunch
15.00 - 15.20 Afternoon coffee/tea
16.30 End of day
2

3. REGISTRATION FORM
THE CRAFT OF
TECHNICAL & Fax: +603 9205 7788
SCIENTIFIC WRITING
& PRESENTATION Tel: +603 9205 7770
Mobile: +6016 3326 360
18 - 19 NOVEMBER 2012
RADISSON BLU
DUBAI DEIRA CREEK Email: kris@360bsi.com
UNITED ARAB EMIRATES
DELEGATES IN-HOUSE TRAINING
1 Name : 360 BSI is passionate about providing strategic technical
programs & high potential training solutions across the region
Name on tag : to build personal competencies and organizational capability.
Job Title : You will receive practical training from a professionally
qualified educator with over twenty years of teaching and
Email : training experience.
Mobile : Please feel free to mix-and-match topics from the areas listed
below to get the right training content for your staff. Other
2 Name : topics may be available upon request.
Name on tag : OTHER COURSES BY 360 BSI
Job Title : Oil & Gas Finance And Accounting
Email : Document & Records Management
Investigations, Interviewing Techniques & Report Writing
Mobile : Successful Safety Leadership
Total Training Needs Analysis
3 Name :
Name on tag : Hotel Contact Details:
Job Title : For Room Reservation, contact for 360 BSI corporate rates.
Telephone: 00971 4 2057105 Fax: 00971 4 2234698
Email : E-mail: reservations.dxbza@radissonblu.com
Mobile : Radisson BLU Hotel, Dubai Deira Creek
Baniyas Road, P.O. Box 476, Dubai, UAE
AUTHORIZATION
(This form is invalid without a signature) General Information:
1 Closing date for registration is 11th November 2012.
Name : 2 The fees cover lunch, tea breaks, materials and certificate.
3 Official confirmation will be sent, once registration has
Job Title : been received.
Email : 4 Participants will need to arrange their own accommodation.
5 Attire: Smart Casual
Tel : ( )
Cancellations/Substitutions
Organization : Substitutions are welcome at any time. Please notify us at
least 2 working days prior to the event. All cancellations will
Address : carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry 100% liability.
However, course materials will still be couriered to you.
Signature : Date: / /
Thank you for your registration!
VENUE & FEES (please tick as appropriate) PAYMENT DETAILS
Payment is required within 5 days upon receipt of
the invoice.
DUBAI, UAE: 18 - 19 NOVEMBER 2012 Bank transfer:
USD 1,995 per delegate 360 INTERNATIONAL LIMITED
Standard Chartered Bank
USD 5,250 - Special for Group of 3 P.O.Box – 999 Al Fardan Building,
USD 7,500 - Special for Group of 5 Al Mankhool Area, Bur Dubai, Dubai, U.A.E
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable Account No: 02-2077311-01 USD
the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Swift No: SCBLAEADXXX
Compliance with the local tax laws is the responsibility of the client.
IBAN No: AE920440000102207731101
* Save up to 50% for In-house Training programs All payments must be received prior to the event date
© 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. www.360bsi.com 3