This 2 Day Workshop will transform your ability to communicate clearly and memorably, in both written and oral form, about your technical & scientific work. Learn practical, yet cutting edge writing & presentation techniques that will make your technical & scientific communications most effective. Contact Kris at kris@360bsi.com for further details.

1. THE CRAFT OF
TECHNICAL &
SCIENTIFIC WRITING
& PRESENTATION
17 - 18 SEPTEMBER 2012 For
FOUR SEASONS JAKARTA Engineers, Scientists &
INDONESIA Other Technical Professionals
INTRODUCTION/OVERVIEW YOUR INTERNATIONAL
COURSE FACILITATOR
“The Craft Of Technical & Scientific Writing & Presentation” is a
two-day workshop, Technical & Scientific Writing on Day 1 and Technical
& Scientific Presentation on Day 2. Michael Alley
MSc. Electrical Engg, MFA Writing
This is a complete workshop which will transform your ability to
communicate clearly and memorably, in both written and oral form,
about your technical & scientific work.
Associate Professor
These interactive workshops will provide direct opportunity for you to Pennsylvania State University
make progress on both a written document and a presentation of your
work. PROFILE
You will learn practical, yet cutting edge techniques that will make your Holding a master of science in electrical engineering
and a master of fine arts in writing, Michael Alley is an
technical & scientific communications most effective. associate professor of engineering communication at
Pennsylvania State University.
“Write quickly and you will never write well; He is the author of three textbooks: The Craft of
Scientific Presentations (2003), The Craft of Editing
write well, and you will soon write quickly.” (2000), and The Craft of Scientific Writing (1996).
- Marcus Fabius Quintilianus Over the past twenty years, he has taught technical
writing and presentations to engineering and science
Exclusive takeaways: students at Penn State, the University of Texas, the
University of Wisconsin, and Virginia Tech.
1. A copy of best-selling books “The Craft of
Scientific Writing” & ”The Craft of Scientific In addition, his professional communication workshops
Presentations” by Michael Alley, Associate have been held across the United States and in Europe.
Professor Engineering Communications, Sites include Harvard Medical School, Lawrence
Penn State University. Livermore National Laboratory, and the Environmental
Protection Agency.
2. Workshop Materials: a training manual
containing an overview of the course plus Alley is the founder and lead editor for the popular
work-sheets, examples and exercises. web-site “Writing Guidelines for Engineering and
Science Students,” which has a half-million visitors each
year and is the first Google listing for the topic of
en
engineering writing. The research on PowerPoint by his
Latest TESTIMONIALS Pe
Penn State team is being featured in an upcoming
do
documentary Rethinking PowerPoint by Ron Galloway.
“ Best course among many! ”
”Wow! One of the best courses on presenting I've ever
attended – amazing!”
“Amazing! Will revolutionize the way I do my presentations.
Outstanding presentation, great templates, game-changing.”
“Probably one of the most useful and practical courses on
writing & presentation.”
“This course totally revolutionized my approach to delivering
presentations. Absolutely fabulous and practical presentation.”
“ Unbelievable!! This was excellent.
“Excellent presentation! Great role model for what a great Very useful and fun presentation. ”
presentation should be like.”
© 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
BSI (M) Bhd (833835-X) Level Pavilion KL, 168 Jalan Bukit Bintang 55100 Kuala Lumpur Malays
(833835 X) Level Pavilion Bintang, Lumpur, Malaysia. 1

2. COURSE
CONTENT
DAY1 THE CRAFT OF TECHNICAL &
SCIENTIFIC WRITING
The Craft of Technical & Scientific Writing is a one-day short course designed
to help scientists, engineers, and technical professionals improve the way that
WHY THIS EVENT
they communicate their work in journal papers, conference publications, and 360 BSI recognizes that there is a significant gap
proposals. that occurs between training delivery and
successful implementation.
The course has three goals:
(1) to learn the stylistic differences between strong writing and weak writing These workshops will transform your ability to
in research documents;
(2) to make the writing process more efficient; and communicate clearly and memorably, in both
(3) to break ground on a research document. written and oral form, about your scientific work.
These interactive workshops will provide direct
Course Outline opportunity for you to make progress on both a
written document and a presentation of your
Introduction to Technical & Scientific Writing work. You will learn practical, yet cutting edge
Analyzing Constraints (Audience, Purpose, and Occasion) techniques that will make your scientific
Making the Writing Process Efficient to Perform communications more effective.
Organization, Emphasis, Depth
Language: Avoiding Needless Complexity
Language: Avoiding Ambiguity After completion of the course, you will be able
Language: Making the Writing Energetic to apply and use the right and effective writing &
Language: Designing Illustrations That Persuade presentation techniques immediately when you
Writing Proposals and Other Special Documents return to work.
Avoiding Common Errors of Form
This is a unique training course and full of new
information, ideas and latest techniques that will
surpass your expectations.
DAY2 THE CRAFT OF TECHNICAL &
SCIENTIFIC PRESENTATIONS
The Craft of Technical & Scientific Presentations is a one-day short course
designed to help scientists, engineers, and technical make their research
presentations more understandable, memorable, and persuasive.
The course, which focuses on research presentations, has four goals:
(1) to learn effective strategies for structuring research presentations;
(2) to rethink the design of visual aids;
(3) make technical presentations more understandable and memorable; and
(4) to learn how to translate the passion for the work into confidence during a
presentation.
Course Outline
Introduction to Technical & Scientific Presentations
- Analyzing Constraints (Audience, Purpose, and Occasion)
- Beginnings of a Research Presentation
Middles of a Research Presentation
- The Problem with Slides as Typically Designed
- What Psychology Research Tells Us about How People Learn with Slides
WHO SHOULD ATTEND
- Key Assumptions All Engineers & Technical Professionals
The Assertion-Evidence Slide Structure Scientists & Researchers
- Key Steps for Creating Assertion-Evidence Slides Project Managers
- Examples from Research
Endings of a Research Presentation Architects & Software Developers
- Achieving Confidence Operation, Maintenance & Plant Managers
Those who must communicate regularly about
scientific or technical material. This course will
also help the Engineering, Science & Medical
“The art of communication is students to excel in technical presentations.
the language of leadership.”
- James Humes COURSE SCHEDULE
8.00 Registration & Coffee/Tea
8.30 Workshop commences
10.30 - 11.00 Morning coffee/tea
12.30 - 13.30 Lunch
15.00 - 15.20 Afternoon coffee/tea
16.30 End of day
2

3. REGISTRATION FORM
THE CRAFT OF
TECHNICAL & Fax: +603 9205 7788
SCIENTIFIC WRITING
& PRESENTATION Tel: +603 9205 7770
Mobile: +6016 3326 360
17 - 18 SEPTEMBER 2012
FOUR SEASONS JAKARTA Email: kris@360bsi.com
INDONESIA
DELEGATES IN-HOUSE TRAINING
1 Name : 360 BSI is passionate about providing strategic technical
programs & high potential training solutions across the region
Name on tag : to build personal competencies and organizational capability.
Job Title : You will receive practical training from a professionally
qualified educator with over twenty years of teaching and
Email : training experience.
Mobile : Please feel free to mix-and-match topics from the areas listed
below to get the right training content for your staff. Other
2 Name : topics may be available upon request.
Name on tag : OTHER COURSES BY 360 BSI
Job Title : Oil & Gas Finance And Accounting
Email : Document & Records Management
Investigations, Interviewing Techniques & Report Writing
Mobile : Successful Safety Leadership
Total Training Needs Analysis
3 Name :
Name on tag : Hotel Contact Details:
Job Title : For Room Reservation, please contact Reservation Desk.
Tel. +62 (21) 252-3456 or Fax. +62 (21) 252-4480
Email :
Mobile : Four Seasons Hotel Jakarta
Jalan H.R. Rasuna Said, Jakarta 12920, Indonesia
AUTHORIZATION
(This form is invalid without a signature) General Information:
1 Closing date for registration is 10th September 2012.
Name : 2 The fees cover lunch, tea breaks, materials and certificate.
3 Official confirmation will be sent, once registration has
Job Title : been received.
Email : 4 Participants will need to arrange their own accommodation.
5 Attire: Smart Casual
Tel : ( )
Cancellations/Substitutions
Organization : Substitutions are welcome at any time. Please notify us at
least 2 working days prior to the event. All cancellations will
Address : carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry 100% liability.
However, course materials will still be couriered to you.
Signature : Date: / /
Thank you for your registration!
VENUE & FEES (please tick as appropriate) PAYMENT DETAILS
Payment is required within 5 days upon receipt of
the invoice.
JAKARTA, INDONESIA: 17 - 18 SEPTEMBER 2012 Bank transfer:
USD 1,995 per delegate 360 INTERNATIONAL LIMITED
Standard Chartered Bank
USD 5,250 - Special for Group of 3 P.O.Box – 999 Al Fardan Building,
USD 7,500 - Special for Group of 5 Al Mankhool Area, Bur Dubai, Dubai, U.A.E
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable Account No: 02-2077311-01 USD
the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Swift No: SCBLAEADXXX
Compliance with the local tax laws is the responsibility of the client.
IBAN No: AE920440000102207731101
* Save up to 50% for In-house Training programs All payments must be received prior to the event date
© 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. www.360bsi.com 3