Williams Inference Intro. Presentation
•Download as PPT, PDF•
0 likes•474 views
The document discusses several trends related to aging populations and changing family structures: - More elderly people are living longer and healthier lives, working longer and relying less on nursing homes. However, they may be overmedicated due to gaps in knowledge about drug interactions. - The nuclear family is disappearing on TV and in real life, with more non-traditional household types. This makes it difficult for corporations to define "family". - The cow is becoming a dominant symbol as fewer households contain traditional families with parents.
Report
Share
Report
Share
![Williams Inference Service Observational Awareness ,[object Object],[object Object],[object Object],“ It’s what you learn after you know it all that counts.”](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Subculture - Generation X
Generation X refers to those born between the early 1960s and early 1980s. They are typically more independent and skeptical of marketing than previous generations. When making purchases, Generation X consumers conduct extensive research online and value authentic brands that respect their independence. Effective marketing strategies for this generation involve providing ample product information on multiple platforms, personalized communication through email and direct mail, and avoiding stereotypes. Examples of successes include Miller Lite appealing to Gen X nostalgia and masculinity through packaging updates and sports star endorsements, as well as Dove's Campaign for Real Beauty empowering Gen X women. In contrast, Lifelock's dramatic marketing stunts were an epic failure that damaged the brand's credibility.
What Do Young People Want and Need?
What are young people really looking for from their financial institution?
Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is, credit unions are failing to attract the next generation of members. There is a decade-plus age gap in credit union industry. While the average age of a North American is 37 years old, the average age of a credit union member is almost 50. Credit unions are not replacing maturing depositors with young borrowers fast enough. But your credit union doesn’t have to fade into the history books. Learn how your credit union can understand and connect with young adults.
Who Are The Millennials?
Millennials, born between 1980-2000, have been influenced by helicopter parenting, immersed in technology from a young age, and came of age during the Great Recession. They value speed, trust peer recommendations over corporations, are highly social both online and offline, and want to make a positive impact. To reach them, brands must speak their language, engage them where they are digitally, understand their complex preferences, and continually adapt tactics for different life stages. Big brands are already courting millennials through innovative digital strategies, while others leverage millennials' creativity through engagement campaigns. Effective marketing to millennials focuses on speed, cleverness, transparency, and enhancing their experiences.
What if the next big disruptor isn’t a what but a who?
This document discusses the characteristics of Generation Z (Gen Z), those born after 1997. It begins by contrasting Gen Z with Millennials and how they were shaped by different world events and parenting styles. Gen Z grew up in a world with constant threats of violence and bullying but also increasing tolerance. They have always had access to technology and the internet. As a result, Gen Z is self-aware, self-reliant, innovative, and entrepreneurial. They are less loyal to brands and retailers than prior generations. The document explores the implications of these characteristics for businesses hoping to connect with Gen Z consumers.
The post millennial generation: A new age of rebellion. Far more rebellious ...
The post millennial generation: A new age of rebellion. Far more rebellious ...The Sound: Exploration Strategy Innovation
Gen Edge is a rebellious generation that intends to speak out and shake things up. However, their rebellion is defined by a desire for reform rather than destruction. They have witnessed economic struggles, disconnected politics, and stressed Millennials pursuing unrealistic careers. As a result, Gen Edge is hardworking, entrepreneurial, and believes in challenging institutions to create positive change. Their Gen X parents, access to information, and social media platforms empower Gen Edge to voice issues and spark debates on a global scale, representing a new age of rebellion focused on reform over conformism.Social Media & Women Truckers - Part Two
"Social Media & Women Truckers - Part Two" focuses on Violence against Women in the Trucking Industry & notable Social Media campaigns that have changed the rules on humanitarian issues and activism.
Nielsen Company 2014 Report - Millennial Breaking The Myths
Millennials may be more diverse, social, and optimistic than expected. While struggling in the difficult economy, they are entrepreneurial and care about social issues and authentic brands. They value self-expression through music, art, and social media. Millennials are the most racially diverse generation and care about their families and communities despite financial challenges. They are optimistic about their future success and potential.
The Millennials: Who are they? What do they want? Where are they going?
A detailed analysis of the Millennial Generation, including demographics, technology use, shopping habits, career prospects and gender differences
Recommended
Subculture - Generation X
Generation X refers to those born between the early 1960s and early 1980s. They are typically more independent and skeptical of marketing than previous generations. When making purchases, Generation X consumers conduct extensive research online and value authentic brands that respect their independence. Effective marketing strategies for this generation involve providing ample product information on multiple platforms, personalized communication through email and direct mail, and avoiding stereotypes. Examples of successes include Miller Lite appealing to Gen X nostalgia and masculinity through packaging updates and sports star endorsements, as well as Dove's Campaign for Real Beauty empowering Gen X women. In contrast, Lifelock's dramatic marketing stunts were an epic failure that damaged the brand's credibility.
What Do Young People Want and Need?
What are young people really looking for from their financial institution?
Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is, credit unions are failing to attract the next generation of members. There is a decade-plus age gap in credit union industry. While the average age of a North American is 37 years old, the average age of a credit union member is almost 50. Credit unions are not replacing maturing depositors with young borrowers fast enough. But your credit union doesn’t have to fade into the history books. Learn how your credit union can understand and connect with young adults.
Who Are The Millennials?
Millennials, born between 1980-2000, have been influenced by helicopter parenting, immersed in technology from a young age, and came of age during the Great Recession. They value speed, trust peer recommendations over corporations, are highly social both online and offline, and want to make a positive impact. To reach them, brands must speak their language, engage them where they are digitally, understand their complex preferences, and continually adapt tactics for different life stages. Big brands are already courting millennials through innovative digital strategies, while others leverage millennials' creativity through engagement campaigns. Effective marketing to millennials focuses on speed, cleverness, transparency, and enhancing their experiences.
What if the next big disruptor isn’t a what but a who?
This document discusses the characteristics of Generation Z (Gen Z), those born after 1997. It begins by contrasting Gen Z with Millennials and how they were shaped by different world events and parenting styles. Gen Z grew up in a world with constant threats of violence and bullying but also increasing tolerance. They have always had access to technology and the internet. As a result, Gen Z is self-aware, self-reliant, innovative, and entrepreneurial. They are less loyal to brands and retailers than prior generations. The document explores the implications of these characteristics for businesses hoping to connect with Gen Z consumers.
The post millennial generation: A new age of rebellion. Far more rebellious ...
The post millennial generation: A new age of rebellion. Far more rebellious ...The Sound: Exploration Strategy Innovation
Gen Edge is a rebellious generation that intends to speak out and shake things up. However, their rebellion is defined by a desire for reform rather than destruction. They have witnessed economic struggles, disconnected politics, and stressed Millennials pursuing unrealistic careers. As a result, Gen Edge is hardworking, entrepreneurial, and believes in challenging institutions to create positive change. Their Gen X parents, access to information, and social media platforms empower Gen Edge to voice issues and spark debates on a global scale, representing a new age of rebellion focused on reform over conformism.Social Media & Women Truckers - Part Two
"Social Media & Women Truckers - Part Two" focuses on Violence against Women in the Trucking Industry & notable Social Media campaigns that have changed the rules on humanitarian issues and activism.
Nielsen Company 2014 Report - Millennial Breaking The Myths
Millennials may be more diverse, social, and optimistic than expected. While struggling in the difficult economy, they are entrepreneurial and care about social issues and authentic brands. They value self-expression through music, art, and social media. Millennials are the most racially diverse generation and care about their families and communities despite financial challenges. They are optimistic about their future success and potential.
The Millennials: Who are they? What do they want? Where are they going?
A detailed analysis of the Millennial Generation, including demographics, technology use, shopping habits, career prospects and gender differences
FHES/FACRAO Perfect Storm
This document discusses how colleges can weather the "perfect storm" of challenges facing higher education admissions. It notes demographic shifts with fewer 18-year-olds and more financially and academically diverse students. The economy adds pressures as students and families carefully consider costs. Traditional recruitment methods need updating for students who begin their search earlier online. Colleges must embrace authenticity by being true to their identity and focusing on the campus visit experience, which prospects trust most. Authentic engagement of students and parents through two-way conversations can help colleges thrive during this challenging period.
Who Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Hello, my name is the millennial. I'm one of 60-80 million people born roughly between 1980 and 2000. You're going to want to get to know me....
Gen Z 2025: The Final Generation
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020
Cone Communications informative study about how important CSR is for every business today - because 9 out of 10 consumers would switch to companies that are actively solving global issues and 7 out of 10 want to support them doing so. Download: http://www.conecomm.com/research-blog/2017-genz-csr-study
DEMYSTIFYING GEN Y OR 5 THINGS YOU NEED TO KNOW TO UNDERSTAND AND LEAD MILLEN...
DEMYSTIFYING GEN Y OR 5 THINGS YOU NEED TO KNOW TO UNDERSTAND AND LEAD MILLENIALS @CONSTANZE BUCHHEIM
BOOMERS VS. MILLENNIALS
The document discusses differences between Baby Boomers and Millennials. It defines each generation by their age ranges and population sizes. Boomers control a large percentage of disposable income and consumer spending. Millennials are more educated but have higher debt levels. The document dispels myths about each generation and provides insights into their preferences, behaviors, and effective ways to reach them through various channels and messaging.
Move over Millennials, the next generation are true social change makers
Move over Millennials, the next generation are true social change makersThe Sound: Exploration Strategy Innovation
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.Perfect Storm CACRAO 12-2011
This document discusses preparing for challenges in college admissions due to changing student demographics and economic conditions. It notes declining numbers of traditional college-aged students and increasing financial pressures on families. To weather these changes, the document recommends overthrowing outdated recruitment practices, embracing authenticity in marketing, and ensuring the student experience itself promotes the institution.
Understanding the millennial
Millennials make up 24% of the US population and have significant purchase influencing power, so understanding them is important. Millennials value community, care about social and environmental issues, and engage more with mobile apps than other generations. They are ethnically diverse, well-educated, and more likely to donate to non-profits. Engaging millennials requires being transparent, supporting meaningful causes, using mobile apps and social media, connecting through stories, and allowing access over ownership.
GACRAO Perfect Storm
This document discusses how colleges can weather the "perfect storm" of challenges facing college admissions. It outlines demographic trends showing declining numbers of traditional college-aged students and increased economic pressures. It argues colleges must overthrow dead recruitment cultures, embrace authenticity in their branding and marketing, and ensure the campus visit experience is engaging. Specific tactics include engaging students earlier in their college search, emphasizing authentic stories over statistics, and training tour guides to provide memorable experiences that feel "right" to prospective students.
Marketing to millennials statistics and trends
The document provides statistics and trends about marketing to millennials, including:
- Millennials, aged 18-29, now represent 1/3 of the US population and have $200 billion in annual buying power.
- In the Phoenix market specifically, 20% of the population is millennials, with a median household income of $41,334.
- Millennials are digital natives who are highly likely to use social media, online shopping sites, and streaming services to communicate, gather news and entertainment.
Trust organisation crisis
Is Leadership Trust - or lack thereof - becoming an Organisational Crisis?
This fact pack will outline the importance of organisational trust with a few visual examples, demonstrate the impact on customer loyalty of getting it wrong, and visually considers the ideas of Virtuous Leadership as a leadership style that can be measured.
To get the full details and low down of this conference & workshop presentation, please reach out to www.Organisation-Dynamics.com or david.watkins@organisation-dynamics.com
iCitizen Webinar Series: Recession-Rewired
Nita Rollins and Dale Edman present Resource Interactive's latest research from Kelly Mooney's keynote at this year's Shop.org Annual Summit in our November iCitizen Webinar, Recession-Rewired: Leaner times hit home for moms and younger millennials.
The Millennial Generation Rules
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Generation Edge - Understanding the new Young India
Generation Edge in India refers to those born between 1994-onwards, numbering at least 400 million people. They have grown up in a time of rapid changes and increased opportunities in India. While ambitious and wanting to chart their own path, they still face pressures from traditional values emphasizing stability, modesty and conformity. As the first generation with widespread access to technology and global influences, Generation Edge struggles to balance individualism with social expectations in a still largely conservative society. For brands, it is important to inspire and support this generation by showing them how to pursue their dreams and manage multiple identities, while making the most of opportunities in the present.
Young, Free and Supercharged
An inspiring and entertaining look at the Young & Free young adult marketing program.
Young & Free started as an interesting social media experiment for a mid-sized credit union in Alberta, Canada seeking to attract new young adult members. More than half a decade later, this innovative integrated marketing program has turned into a movement within the credit union movement. There are now more than 100,000 Young & Free members at credit unions in 11 U.S. states and two Canadian provinces. Tim will tell the story of how an interesting idea combined with social media, traditional marketing, grass roots community involvement and hard work have translating into business success with the allusive young adult segment. Learn from firsthand experience and come away with strategies that you can apply to your credit union.
Generational News & Views Newsletter 3.31.09
This is the March 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y.
Recession-Rewired
Leaner times hit home for moms and younger millennials
As Americans ride out the nation’s protracted economic recovery, they are retaining some of the consumerist values and habits acquired during one of the worst of the downturns in U.S. history, when choices were tougher than usual. Kelly Mooney, President and Chief Experience Officer of Resource Interactive, shows some interesting shifts in the shopping decisions and brand affinities of the new consumer. Looking specifically at two of the most influential cohorts, Moms and their at-home Millennials, Kelly debuts new modes of digital engagement and ecommerce amenities to help marketers make the most of the increasingly powerful digital channel.
PhotoWorks.com : Alpha Woman Research 2.17.06
This document discusses the Alpha Woman consumer segment. It defines Alpha Women as busy, involved in multiple responsibilities, active in their communities, passionate about family, seek quality brands, creative and tech savvy, and cultural influencers. They are juggling many roles and always busy. The document then discusses the power of the mom market, with moms spending money on everything from diapers to dinner to vehicles. Moms love to talk and share recommendations. Finally, it provides tips for how to reach the mom market, emphasizing word of mouth, being authentic, and using online resources.
TheAmericanDream
YAYA consumers place high value on their smartphones. They have grown dependent on their phones as an important tool for managing their fast-paced, information-filled lives. Phones provide constant access to communication, apps, information and more. While often criticized for overusing social media, YAYA consumers see their phones more as a lifeline and necessity than a mere obsession. They have difficulty imagining navigating the world without the security and unlimited access their smartphones provide.
Women's Event Takeaways
Download the eGuide to read more about the key takeaways from Spill(ing) the Tea: Stories of Investment and Resiliency.
How To Introduce Yourself In The Interview Essay Exa
This document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Receive the paper and authorize payment if satisfied. 5) Request revisions until fully satisfied, with a refund option for plagiarism. The document promotes HelpWriting.net's writing services.
More Related Content
What's hot
FHES/FACRAO Perfect Storm
This document discusses how colleges can weather the "perfect storm" of challenges facing higher education admissions. It notes demographic shifts with fewer 18-year-olds and more financially and academically diverse students. The economy adds pressures as students and families carefully consider costs. Traditional recruitment methods need updating for students who begin their search earlier online. Colleges must embrace authenticity by being true to their identity and focusing on the campus visit experience, which prospects trust most. Authentic engagement of students and parents through two-way conversations can help colleges thrive during this challenging period.
Who Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Hello, my name is the millennial. I'm one of 60-80 million people born roughly between 1980 and 2000. You're going to want to get to know me....
Gen Z 2025: The Final Generation
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020
Cone Communications informative study about how important CSR is for every business today - because 9 out of 10 consumers would switch to companies that are actively solving global issues and 7 out of 10 want to support them doing so. Download: http://www.conecomm.com/research-blog/2017-genz-csr-study
DEMYSTIFYING GEN Y OR 5 THINGS YOU NEED TO KNOW TO UNDERSTAND AND LEAD MILLEN...
DEMYSTIFYING GEN Y OR 5 THINGS YOU NEED TO KNOW TO UNDERSTAND AND LEAD MILLENIALS @CONSTANZE BUCHHEIM
BOOMERS VS. MILLENNIALS
The document discusses differences between Baby Boomers and Millennials. It defines each generation by their age ranges and population sizes. Boomers control a large percentage of disposable income and consumer spending. Millennials are more educated but have higher debt levels. The document dispels myths about each generation and provides insights into their preferences, behaviors, and effective ways to reach them through various channels and messaging.
Move over Millennials, the next generation are true social change makers
Move over Millennials, the next generation are true social change makersThe Sound: Exploration Strategy Innovation
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.Perfect Storm CACRAO 12-2011
This document discusses preparing for challenges in college admissions due to changing student demographics and economic conditions. It notes declining numbers of traditional college-aged students and increasing financial pressures on families. To weather these changes, the document recommends overthrowing outdated recruitment practices, embracing authenticity in marketing, and ensuring the student experience itself promotes the institution.
Understanding the millennial
Millennials make up 24% of the US population and have significant purchase influencing power, so understanding them is important. Millennials value community, care about social and environmental issues, and engage more with mobile apps than other generations. They are ethnically diverse, well-educated, and more likely to donate to non-profits. Engaging millennials requires being transparent, supporting meaningful causes, using mobile apps and social media, connecting through stories, and allowing access over ownership.
GACRAO Perfect Storm
This document discusses how colleges can weather the "perfect storm" of challenges facing college admissions. It outlines demographic trends showing declining numbers of traditional college-aged students and increased economic pressures. It argues colleges must overthrow dead recruitment cultures, embrace authenticity in their branding and marketing, and ensure the campus visit experience is engaging. Specific tactics include engaging students earlier in their college search, emphasizing authentic stories over statistics, and training tour guides to provide memorable experiences that feel "right" to prospective students.
Marketing to millennials statistics and trends
The document provides statistics and trends about marketing to millennials, including:
- Millennials, aged 18-29, now represent 1/3 of the US population and have $200 billion in annual buying power.
- In the Phoenix market specifically, 20% of the population is millennials, with a median household income of $41,334.
- Millennials are digital natives who are highly likely to use social media, online shopping sites, and streaming services to communicate, gather news and entertainment.
Trust organisation crisis
Is Leadership Trust - or lack thereof - becoming an Organisational Crisis?
This fact pack will outline the importance of organisational trust with a few visual examples, demonstrate the impact on customer loyalty of getting it wrong, and visually considers the ideas of Virtuous Leadership as a leadership style that can be measured.
To get the full details and low down of this conference & workshop presentation, please reach out to www.Organisation-Dynamics.com or david.watkins@organisation-dynamics.com
iCitizen Webinar Series: Recession-Rewired
Nita Rollins and Dale Edman present Resource Interactive's latest research from Kelly Mooney's keynote at this year's Shop.org Annual Summit in our November iCitizen Webinar, Recession-Rewired: Leaner times hit home for moms and younger millennials.
The Millennial Generation Rules
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Generation Edge - Understanding the new Young India
Generation Edge in India refers to those born between 1994-onwards, numbering at least 400 million people. They have grown up in a time of rapid changes and increased opportunities in India. While ambitious and wanting to chart their own path, they still face pressures from traditional values emphasizing stability, modesty and conformity. As the first generation with widespread access to technology and global influences, Generation Edge struggles to balance individualism with social expectations in a still largely conservative society. For brands, it is important to inspire and support this generation by showing them how to pursue their dreams and manage multiple identities, while making the most of opportunities in the present.
Young, Free and Supercharged
An inspiring and entertaining look at the Young & Free young adult marketing program.
Young & Free started as an interesting social media experiment for a mid-sized credit union in Alberta, Canada seeking to attract new young adult members. More than half a decade later, this innovative integrated marketing program has turned into a movement within the credit union movement. There are now more than 100,000 Young & Free members at credit unions in 11 U.S. states and two Canadian provinces. Tim will tell the story of how an interesting idea combined with social media, traditional marketing, grass roots community involvement and hard work have translating into business success with the allusive young adult segment. Learn from firsthand experience and come away with strategies that you can apply to your credit union.
Generational News & Views Newsletter 3.31.09
This is the March 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y.
Recession-Rewired
Leaner times hit home for moms and younger millennials
As Americans ride out the nation’s protracted economic recovery, they are retaining some of the consumerist values and habits acquired during one of the worst of the downturns in U.S. history, when choices were tougher than usual. Kelly Mooney, President and Chief Experience Officer of Resource Interactive, shows some interesting shifts in the shopping decisions and brand affinities of the new consumer. Looking specifically at two of the most influential cohorts, Moms and their at-home Millennials, Kelly debuts new modes of digital engagement and ecommerce amenities to help marketers make the most of the increasingly powerful digital channel.
PhotoWorks.com : Alpha Woman Research 2.17.06
This document discusses the Alpha Woman consumer segment. It defines Alpha Women as busy, involved in multiple responsibilities, active in their communities, passionate about family, seek quality brands, creative and tech savvy, and cultural influencers. They are juggling many roles and always busy. The document then discusses the power of the mom market, with moms spending money on everything from diapers to dinner to vehicles. Moms love to talk and share recommendations. Finally, it provides tips for how to reach the mom market, emphasizing word of mouth, being authentic, and using online resources.
TheAmericanDream
YAYA consumers place high value on their smartphones. They have grown dependent on their phones as an important tool for managing their fast-paced, information-filled lives. Phones provide constant access to communication, apps, information and more. While often criticized for overusing social media, YAYA consumers see their phones more as a lifeline and necessity than a mere obsession. They have difficulty imagining navigating the world without the security and unlimited access their smartphones provide.
What's hot (20)
Who Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Who Are the Millennials? Identifying Millennials’ Attitudes and Behaviors
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020
Cone Generation Z & CSR Study - The Power of the 40 percent in 2020
DEMYSTIFYING GEN Y OR 5 THINGS YOU NEED TO KNOW TO UNDERSTAND AND LEAD MILLEN...
DEMYSTIFYING GEN Y OR 5 THINGS YOU NEED TO KNOW TO UNDERSTAND AND LEAD MILLEN...
Move over Millennials, the next generation are true social change makers
Move over Millennials, the next generation are true social change makers
Generation Edge - Understanding the new Young India
Generation Edge - Understanding the new Young India
Similar to Williams Inference Intro. Presentation
Women's Event Takeaways
Download the eGuide to read more about the key takeaways from Spill(ing) the Tea: Stories of Investment and Resiliency.
How To Introduce Yourself In The Interview Essay Exa
This document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Receive the paper and authorize payment if satisfied. 5) Request revisions until fully satisfied, with a refund option for plagiarism. The document promotes HelpWriting.net's writing services.
Born This Way: Millennial Loyalty Survey
The document summarizes research from a survey of millennials (ages 19-29) and non-millennials (ages 30+) in the US regarding their attitudes towards customer loyalty programs and rewards. Some key findings from the survey include:
1) Over three-quarters (77%) of millennials participate in loyalty and rewards programs, compared to four in five (82%) of non-millennials.
2) Nearly half (47%) of millennials agree they are more likely to share personal details with brands that offer loyalty and reward incentives.
3) When introduced to the idea of a US coalition loyalty program where points can be earned across multiple partners, 74% of millennials rated this as
Winning Affluent Millennials: A LinkedIn and Ipsos Study
This LinkedIn & Ipsos study provides actionable insights on:
• How Affluent Millennials are dramatically reshaping the future of the finance industry.
• How Affluent Millennials are preparing for tomorrow.
• What Affluent Millennials are looking for in a financial services provider and why it’s important to begin strengthening relationships with them today.
Order The Best Custom And College Essay Writing Ser
The document provides instructions for ordering essay writing services from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
Edelman Trust Barometer 2016 - Executive Summary
The document summarizes the key findings of the 2016 Edelman Trust Barometer survey. It finds that trust in institutions has risen among elites but remained low among the general population, leading to a growing trust divide. Business faces both challenges and opportunities to address inequality and earn trust from the skeptical general public through inclusive growth that benefits all stakeholders. Overcoming the "grand illusion" of past elite influence will require business leaders to engage with and address the concerns of the mass population.
Stephen King 22 Tips For Writers On Writing Book
The document discusses the steps to get writing help from HelpWriting.net. It involves creating an account, completing an order form with instructions and deadline, and reviewing writer bids before choosing a writer and placing a deposit. The customer can then review and request revisions of the paper as needed before authorizing final payment. The document emphasizes HelpWriting.net's commitment to original, high-quality content and providing refunds for plagiarized work.
Bryce Wbf2011
Bill George discussed the importance of staying true to one's core values and not losing sight of why one is qualified for their job. Leaders must continuously work on developing their skills. Malcolm Gladwell spoke of a doctor who took the risk to combine drugs to treat leukemia, and that real risk takers are those who do nothing. Tal Ben-Shahar emphasized the importance of resilience, setting goals, having role models, and focusing on strengths.
Content drivers for global brands: new innovative paths for your branded cont...
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Millennial Mindset - The Worried Well
Millennials worry about health issues like previous generations but also face new challenges. A study found that millennials worry as much or more than baby boomers about health access and costs. Millennials are trying to maintain health through diet, exercise and wellness trends rather than traditional healthcare. They are more likely to trust friends and family over experts for health advice. Marketers need to provide personalized, experiential health utilities that merge lifestyle and wellness to effectively reach millennials.
The corporation Chapter 5
The document discusses various topics related to marketing to children and teens, including the large amounts spent on advertising to these groups, factors that influence brand loyalty, and different types of parents in terms of giving in to children's requests for products. It also covers how marketing preys on negative aspects of children's lives and how companies try to attract and keep customers from childhood to old age through "cradle to grave" branding techniques.
Childhood For Sale Ver.1.4
This document summarizes the commercialization of childhood and its effects. It discusses how marketers use child psychologists to target advertising at children, influencing their choices and values. Studies show this exposure is linked to increased materialism, anxiety, and health issues in children. While parents bear responsibility, government policy could do more to curb inappropriate advertising and protect children's privacy. The document provides a critical analysis of these issues and their psychological and social impacts on children.
Age Awareness
Cheryl Ewing discussed the challenges of an aging society and the need to break down barriers between age groups using an intergenerational approach. Stereotypes isolate both younger and older people and subject them to prejudice. Both groups also face greater risks of inequality, disadvantage, and misrepresentation. While younger and older individuals feel unheard by those in power, they share common concerns that could be addressed through cooperation across age groups, communities, and government policies.
015 Essay Example How To Write Report Thatsnotus
The document discusses two genres of music and dance: nu jazz and jazz dance. Nu jazz is a genre of music that blends jazz with other styles like hip hop, soul, funk and Brazilian music. Jazz dance developed as a social dance form that was performed to jazz music in the early 20th century and incorporates elements from other dance styles like ballet and modern dance. The document aims to classify and describe the key elements and origins of these two genres.
Are You Really Doing Effective Prevention - from IADDA Conference 2014
This document appears to be a presentation on using social media effectively for drug prevention. It discusses defining goals before tactics, using accurate and relevant information, asking questions to engage audiences, and focusing on solutions rather than just problems. It also provides tips on using different social media platforms effectively, such as keeping Facebook posts brief, being active on Twitter but careful about following rules, and starting conversations to change them. The overall message is that social media needs to be used strategically to really impact audiences, especially young people, around issues like drug prevention.
Corporation chapter 5
Yawning is highly contagious, even when reading or hearing about yawning. Marketers use this phenomenon of emotional contagion to subtly influence consumers. Undercover marketing disguises advertising as unbiased recommendations to avoid consumers realizing they are being marketed to. Corporations spend billions advertising directly to children and influencing their pestering of parents to make purchases. This targets children's insecurities and can contribute to issues like obesity, poor self-esteem, and financial problems later in life.
Harnessing Goldfish: Understanding the Millennials or Gen-Hope (white paper)
This white paper, by Kimberley Heart, discusses the contemporary, intergenerational issues concerning Gen Y, Gen X, and Baby Boomer work cultures.
Online Essay Writing Service F
The document provides instructions for using an online essay writing service. It outlines a 5-step process: 1) Create an account with personal details. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a refund option for plagiarized work. The service aims to provide original, high-quality content to meet customer needs.
Similar to Williams Inference Intro. Presentation (18)
How To Introduce Yourself In The Interview Essay Exa
How To Introduce Yourself In The Interview Essay Exa
Winning Affluent Millennials: A LinkedIn and Ipsos Study
Winning Affluent Millennials: A LinkedIn and Ipsos Study
Order The Best Custom And College Essay Writing Ser
Order The Best Custom And College Essay Writing Ser
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
Are You Really Doing Effective Prevention - from IADDA Conference 2014
Are You Really Doing Effective Prevention - from IADDA Conference 2014
Harnessing Goldfish: Understanding the Millennials or Gen-Hope (white paper)
Harnessing Goldfish: Understanding the Millennials or Gen-Hope (white paper)
Williams Inference Intro. Presentation
- 16. Williams Inference Service Symbolism – The Cow
- 18. Williams Inference Service Symbolism – The Gargoyle
- 29. Williams Inference Service Founded in 1965 by James S. Williams, today, the service is the oldest and most respected name in inferential intelligence. Williams Inference has been featured in: Barron’s, Fortune, Private Asset Management, Worth, Chief Executive, MSN Money Central, The Financial Times of London and John Mauldin’s Investor Insight. Four (4) Roundtable Seminars Every quarterly seminar is led by a Williams partner during which they address 10 to 13 areas where we find change occurring, and discuss the opportunities and dangers within. The presentation will be tailored to meet individual client needs. * Due to increasing demand, a mail out version is now available, digital/hard copy. Four (4) Issues of Inference Update Quarterly magazine of highlighted demand pressures. Four (4) Issues of Anomaly Quarterly magazine that looks at anomalies occurring within a variety of industries. Sixteen (16) Inference Probes / Reports A broader and more in-depth look at current key inference files. Four (4) Quarterly Reviews with Stock Matrix Brief synopsis of Williams Inference thinking for the quarter. Includes an outline of market consequences. *Pricing is annum, paid at inception of service. Soft dollars welcome.
Editor's Notes
- Inference: Medicine is becoming a science of ecology, which is a chaotic system. This type of understanding demands pattern recognition and the computing power to understand.
- Inference: Loyalty is changing. Authority is dead. You cannot tell people what to do, you must now guide and question them regarding their feelings toward a goal. There is less loyalty to the organization and more loyalty to the rolodex . Loyalty is now, more than ever, about choice not duty.
- Inference: The biggest danger arising from inequality is instability.
- Inference: for these parents, nothing is too good nor expensive for baby.
- Inference: The best way to develop persistence in a child is to allow them to fail. A like full of rewards is less aspirate of sticking with the job than if it’s interlaced with disappointments. We are cultivating an intense comfort among these youngsters unlike ever before. This may be a danger in the future.
- Inference: baby boomers, despite being less healthy than the elderly, are denying old age. They refuse to give up the Harley. The elderly living longer and healthier lives create new demands.
- Inference: obviously, the cow is a symbol of the mother, but it is also a symbol of family. We embrace symbols of what we do not have.
- Inference: we first reported this symbol 3 year ago. At that time people were taking risks, but didn’t know how to manage it. The gargoyle filled this void for them. People are now learning ways to manage risk, so the symbol has left.
- Inference: Spirituality, like morality and work, is becoming more aligned with the self. People are demanding tailored everything.
- Inference: people are recognizing the importance of the natural world. This may be related to spiritual demands.
- Inference: companies are making money through the use of the Internet.
- Inference: Optical networking is demanding more connectivity.