Five thousand reasons
intranets suck and five
ways to fix them

              Audun Rundberg
              March 25th 2013
Photo: Max Haase
Photo: Henrik Thorburm
Original photo:
flickr.com/
bsabarnowl
22 departments
22 departments
100 publishers
22 departments
100 publishers
5000 pages
22 departments
100 publishers
5000 pages




... and me
Photo:
flickr.com/
ilovehappy
http://www.intranetsecrets.com/2010/05/big-intranet.html
Photo:
flickr.com/
dhedwards
Valuable
content
Well written




Not well written
Well written




Irrelevant                      Relevant




             Not well written
Well written



                      Yes, please!


Irrelevant                           Relevant




             Not well written
Well written



                      Yes, please!


Irrelevant                           Relevant


                        Improve



             Not well written
Well written



             Forget it     Yes, please!


Irrelevant                                Relevant


             Forget it       Improve



                  Not well written
– Hey Gordon, we need an intranet
– Hey Gordon, we need an intranet
     – Make sure it has lots of content, Bud!
–   This intranet idea of yours
    better make us tons of money,
    or I'm gonna tear your eyeballs
    out and I'm gonna suck your
    f-----g skull*
    *Actual quote from Wall Street. No, really.
Most common goals
1. Make work easier
2. Share knowledge
3. Unify corporate culture
Essential
intranet
content
14,905 answers from
What do                                               multiple countries and
                                                      companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
14,905 answers from
What do                                                    multiple countries and
                                                           companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
                                                      1.   Finding people (by name,
                                                           skill or workplace)
14,905 answers from
What do                                                    multiple countries and
                                                           companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
                                                      1.   Finding people (by name,
                                                           skill or workplace)

                                                      2.   Tools (register work hours,
                                                           project management...)
14,905 answers from
What do                                                    multiple countries and
                                                           companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
                                                      1.   Finding people (by name,
                                                           skill or workplace)

                                                      2.   Tools (register work hours,
                                                           project management...)

                                                      3.   Employee info (benefits...)
14,905 answers from
What do                                                    multiple countries and
                                                           companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
                                                      1.   Finding people (by name,
                                                           skill or workplace)

                                                      2.   Tools (register work hours,
                                                           project management...)

                                                      3.   Employee info (benefits...)

                                                      4.   News (important news!)
People search

News

         Tools
                 KPIs


Social
         Blog
People search

         Team     Employee
Tools               info
          sites



            News

Social
            KPIs
Tools

Social




Employee info
Pair writing
Page title




                       1.   People work together in
Purpose of this page
                            pairs

                       2.   They pick a page and fill
Target audience
                            out the form together

                       3.   Each pair presents their
User tasks

                            completed form to the
                            whole group
Trigger words
Page title




 Making a purchase                           1.   People work together in
Purpose of this page
                                                  pairs
 •Get people to follow internal procedures
 •Save money                                 2.   They pick a page and fill
Target audience
                                                  out the form together
 All employees

                                             3.   Each pair presents their
User tasks

                                                  completed form to the
 •How do I purchase something?
 •Access to database of suppliers                 whole group
Trigger words




 Purchasing, contracts, suppliers
Bjørn’s UX Booth article:
bit.ly/pairwriting
Selling
intranet
governance
–   As soon as you’ve decided that
    your intranet needs a piece of
    content, prepare for how to
    create, improve and delete it.
    Paraphrasing Kristina Halvorson
–   What is the single biggest
    challenge that you face today?
    Web Management Professionals 2012 Principles & Challenges
    Survey. Gerry McGovern, Netlife Research and others.
    http://bit.ly/webm2012
–   To constantly have to deal
    with the fact that every single
    one of my 450 colleagues has
    a strong opinion on how the
    web page and publishing
    should be
    « What is the single biggest challenge that you face today?»
Top tasks                Biggest
             5%                    challenge
  Technology
      8%

Customer              Management
  12%                    37%




Content
 18%
              Resources
                 19%
Editor
                                                    100%




 Topic       Topic             Topic     Topic      4x50%
 editor      editor            editor    editor




Content     Content        Content      Content
publisher   publisher      publisher    publisher
                                                    4x20%
•   Update existing content   •   Plan new features
•   Research                  •   Report technical errors
•   Write new content         •   Project management
•   Audit                     •   Testing
•   Delete content            •   Campaigns
•   Publish                   •   Tweak metadata and
•   Analytics                     structure
•   Manage search
% work hours spent on intranet content


Less than 20%

      20-40%

      40-60%

      60-80%

        100%


            0            10        20         30         40
Delete?
  Delete?
             Good       Bad      Good
Bad


                      Not that good
  Not that good




    Delete?                     Good
          Good
 Bad                  Delete?


                      Bad
                            Not that good
      Not that good
40000




30000




20000




10000




   0
        1   7   13   19   25   31   37   43   49   55   61   67   73   79   85   91   97   103 109 115 121 127 133 139 145 151 157 1
131 2137 2143 2149 2155 2161 2167 2173 2179 2185 2191 2197 2203 2209 2215 2221 2227 2233 2239 2245 2251 2257 2263 2269 2275 2281 2287 2293 2299
Average salary           450,000

Work hours in a year       1,900

Average hourly wage         308




                       Employees   Time saved   Hours saved / year   Cost reduction

Human resources               2         15 %                  570          175,500

Finance                       2          3 %                  114           35,100

Helpdesk                      3          1 %                   57           17,550

Management                   50          1 %                  950          292,500

Sum                                                                        520,650
Save the planet:
Don’t print your intranet
That’s all!
@audunru

Five thousand reasons intranets suck and five ways to fix them

  • 1.
    Five thousand reasons intranetssuck and five ways to fix them Audun Rundberg March 25th 2013
  • 2.
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  • 9.
  • 10.
  • 11.
  • 12.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
    Well written Irrelevant Relevant Not well written
  • 22.
    Well written Yes, please! Irrelevant Relevant Not well written
  • 23.
    Well written Yes, please! Irrelevant Relevant Improve Not well written
  • 24.
    Well written Forget it Yes, please! Irrelevant Relevant Forget it Improve Not well written
  • 26.
    – Hey Gordon,we need an intranet
  • 27.
    – Hey Gordon,we need an intranet – Make sure it has lots of content, Bud!
  • 28.
    This intranet idea of yours better make us tons of money, or I'm gonna tear your eyeballs out and I'm gonna suck your f-----g skull* *Actual quote from Wall Street. No, really.
  • 29.
    Most common goals 1.Make work easier 2. Share knowledge 3. Unify corporate culture
  • 30.
  • 31.
    14,905 answers from Whatdo multiple countries and companies (big and small): users need? Gerry McGovern, Netlife Research and other partners
  • 32.
    14,905 answers from Whatdo multiple countries and companies (big and small): users need? Gerry McGovern, Netlife Research and other partners 1. Finding people (by name, skill or workplace)
  • 33.
    14,905 answers from Whatdo multiple countries and companies (big and small): users need? Gerry McGovern, Netlife Research and other partners 1. Finding people (by name, skill or workplace) 2. Tools (register work hours, project management...)
  • 34.
    14,905 answers from Whatdo multiple countries and companies (big and small): users need? Gerry McGovern, Netlife Research and other partners 1. Finding people (by name, skill or workplace) 2. Tools (register work hours, project management...) 3. Employee info (benefits...)
  • 35.
    14,905 answers from Whatdo multiple countries and companies (big and small): users need? Gerry McGovern, Netlife Research and other partners 1. Finding people (by name, skill or workplace) 2. Tools (register work hours, project management...) 3. Employee info (benefits...) 4. News (important news!)
  • 37.
    People search News Tools KPIs Social Blog
  • 39.
    People search Team Employee Tools info sites News Social KPIs
  • 41.
  • 42.
  • 43.
    Page title 1. People work together in Purpose of this page pairs 2. They pick a page and fill Target audience out the form together 3. Each pair presents their User tasks completed form to the whole group Trigger words
  • 44.
    Page title Makinga purchase 1. People work together in Purpose of this page pairs •Get people to follow internal procedures •Save money 2. They pick a page and fill Target audience out the form together All employees 3. Each pair presents their User tasks completed form to the •How do I purchase something? •Access to database of suppliers whole group Trigger words Purchasing, contracts, suppliers
  • 48.
    Bjørn’s UX Bootharticle: bit.ly/pairwriting
  • 49.
  • 50.
    As soon as you’ve decided that your intranet needs a piece of content, prepare for how to create, improve and delete it. Paraphrasing Kristina Halvorson
  • 52.
    What is the single biggest challenge that you face today? Web Management Professionals 2012 Principles & Challenges Survey. Gerry McGovern, Netlife Research and others. http://bit.ly/webm2012
  • 53.
    To constantly have to deal with the fact that every single one of my 450 colleagues has a strong opinion on how the web page and publishing should be « What is the single biggest challenge that you face today?»
  • 54.
    Top tasks Biggest 5% challenge Technology 8% Customer Management 12% 37% Content 18% Resources 19%
  • 55.
    Editor 100% Topic Topic Topic Topic 4x50% editor editor editor editor Content Content Content Content publisher publisher publisher publisher 4x20%
  • 56.
    Update existing content • Plan new features • Research • Report technical errors • Write new content • Project management • Audit • Testing • Delete content • Campaigns • Publish • Tweak metadata and • Analytics structure • Manage search
  • 57.
    % work hoursspent on intranet content Less than 20% 20-40% 40-60% 60-80% 100% 0 10 20 30 40
  • 58.
    Delete? Delete? Good Bad Good Bad Not that good Not that good Delete? Good Good Bad Delete? Bad Not that good Not that good
  • 59.
    40000 30000 20000 10000 0 1 7 13 19 25 31 37 43 49 55 61 67 73 79 85 91 97 103 109 115 121 127 133 139 145 151 157 1
  • 60.
    131 2137 21432149 2155 2161 2167 2173 2179 2185 2191 2197 2203 2209 2215 2221 2227 2233 2239 2245 2251 2257 2263 2269 2275 2281 2287 2293 2299
  • 61.
    Average salary 450,000 Work hours in a year 1,900 Average hourly wage 308 Employees Time saved Hours saved / year Cost reduction Human resources 2 15 % 570 175,500 Finance 2 3 % 114 35,100 Helpdesk 3 1 % 57 17,550 Management 50 1 % 950 292,500 Sum 520,650
  • 65.
    Save the planet: Don’tprint your intranet
  • 66.