Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Jarno Vanhatapio presented his view on the rapidly changing landscape of eCommerce and marketing automation.
Leadership in retail innovation. Carsten WulffStrongPoint
The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».
As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.
This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.
This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
E-commerce Berlin Expo 2018 - Conversational Commerce - die nächste Revolutio...E-Commerce Berlin EXPO
Achim Himmelreich Vize-Präsident BVDW / Capgemini
Die IoT-Revolution hat begonnen, unser Leben und Arbeiten umzukrempeln. Auch der Handel, wie wir ihn kennen, wird durch IoT völlig transformiert werden. Der gute alte Laden wird zu einem „Smart Digital Store“, und die digitalen Möglichkeiten, wie wir sie aus dem E-Commerce kennen, werden am Point-of-Sale Einzug halten. Dabei handelt es sich nicht nur um Technologien, sondern um viel tiefgehendere Veränderungen, die auch die Supply Chain und mitunter das Geschäftsmodell selbst betreffen.
Leadership in retail innovation. Carsten WulffStrongPoint
The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».
As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.
This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.
This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
E-commerce Berlin Expo 2018 - Conversational Commerce - die nächste Revolutio...E-Commerce Berlin EXPO
Achim Himmelreich Vize-Präsident BVDW / Capgemini
Die IoT-Revolution hat begonnen, unser Leben und Arbeiten umzukrempeln. Auch der Handel, wie wir ihn kennen, wird durch IoT völlig transformiert werden. Der gute alte Laden wird zu einem „Smart Digital Store“, und die digitalen Möglichkeiten, wie wir sie aus dem E-Commerce kennen, werden am Point-of-Sale Einzug halten. Dabei handelt es sich nicht nur um Technologien, sondern um viel tiefgehendere Veränderungen, die auch die Supply Chain und mitunter das Geschäftsmodell selbst betreffen.
Ecommerce Top Tips slides from the Oct 9th 2014 Ecommerce UK eventPracticology
Slides from Ecommerce UK and Practicology's Ecommerce Top Tips event on the 9th October 2014 in London, featuring La Perla, Lyle & Scott, Sage Pay, Traffic Defender and the launch of the Practicology Website Usability Report 2014
E-commerce Berlin Expo 2018 - Data based overview of the German e-commerce ma...E-Commerce Berlin EXPO
Erik Meierhoff Head of B2B Business idealo
With over 1 million visits per day idealo is Germany's biggest intermediary in the E-Commerce sector and thus has access to an extensive pool of data. idealo's over 330 million offers from 50.000 merchants receive over 2 billion updates daily. Erik Meierhoff, Head of B2B at idealo and longstanding e-commerce platform expert, will dive into this data pool to showcase the current status of the German e-commerce market and sketch opportunities for merchants to ensure growth in 2018.
Its Cooler is looking for one Distribution for Spain to help build a sales team of 50 sales agents across all sectors of consumer good .
Great opportunity for a some one with a true entrepreneurial mind set and can see out side the box.
if interested please contact me via spencer@ktiplc.com or SKYPE KTIPLC
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
How Magento can approach Chinese market? Can it compete with local marketplaces? Meet Magento in Shenzhen is a best way to discuss that with local entrepreneurs.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
E-commerce Berlin Expo 2017 - Strategies to improve your SEO and get even mor...E-Commerce Berlin EXPO
Fernando Angulo Head of international partnerships SEMrush
SEO is particularly important for attracting traffic from long tail search keywords. Only a few e-commerce merchants put any effort into optimizing for the long tail. During my presentation you will get a lot of insights on how to get more conversions using the best SEO strategies.
Using a multi lingual site & localization to drive international growthMiva
Learn the tools and techniques successful Miva Merchant sites are using to dramatically increase international revenue. During this interactive session, participants will benefit from the real-world experience of a fellow merchant as well as international e-commerce experts. Whether you are selling a lot or a little internationally right now, you will walk away from this session with an actionable plan to multiply your international sales.
Ecommerce Top Tips slides from the Oct 9th 2014 Ecommerce UK eventPracticology
Slides from Ecommerce UK and Practicology's Ecommerce Top Tips event on the 9th October 2014 in London, featuring La Perla, Lyle & Scott, Sage Pay, Traffic Defender and the launch of the Practicology Website Usability Report 2014
E-commerce Berlin Expo 2018 - Data based overview of the German e-commerce ma...E-Commerce Berlin EXPO
Erik Meierhoff Head of B2B Business idealo
With over 1 million visits per day idealo is Germany's biggest intermediary in the E-Commerce sector and thus has access to an extensive pool of data. idealo's over 330 million offers from 50.000 merchants receive over 2 billion updates daily. Erik Meierhoff, Head of B2B at idealo and longstanding e-commerce platform expert, will dive into this data pool to showcase the current status of the German e-commerce market and sketch opportunities for merchants to ensure growth in 2018.
Its Cooler is looking for one Distribution for Spain to help build a sales team of 50 sales agents across all sectors of consumer good .
Great opportunity for a some one with a true entrepreneurial mind set and can see out side the box.
if interested please contact me via spencer@ktiplc.com or SKYPE KTIPLC
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
How Magento can approach Chinese market? Can it compete with local marketplaces? Meet Magento in Shenzhen is a best way to discuss that with local entrepreneurs.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
E-commerce Berlin Expo 2017 - Strategies to improve your SEO and get even mor...E-Commerce Berlin EXPO
Fernando Angulo Head of international partnerships SEMrush
SEO is particularly important for attracting traffic from long tail search keywords. Only a few e-commerce merchants put any effort into optimizing for the long tail. During my presentation you will get a lot of insights on how to get more conversions using the best SEO strategies.
Using a multi lingual site & localization to drive international growthMiva
Learn the tools and techniques successful Miva Merchant sites are using to dramatically increase international revenue. During this interactive session, participants will benefit from the real-world experience of a fellow merchant as well as international e-commerce experts. Whether you are selling a lot or a little internationally right now, you will walk away from this session with an actionable plan to multiply your international sales.
Entrepreneur
includes
Definition of Entrepreneur
Internal & External Factors
Functions
Entrepreneurial Motivation & Barriers
Classification
Theories
Concept
Development of Entrepreneurship
Culture
Stages in entrepreneurial process
This report highlights the latest innovations in both online and physical retail. 15 trends including quantitative insights, expert interviews and recent examples help you understand the evolutions of the store and new ways of shopping.
Stylight: Seven Years of Making Style Happen - Case StudyStylight
Stylight is celebrating its 7th anniversary in Germany. Founded back in 2008, the company has now grown to be a big international player, active in 15 countries worldwide with more than 10 Million users per month. On the occasion of this birthday, Stylight presents a case study explaining the approach behind this success.
Introduction to Pippa & Jean - Presentation by Gerald Heydenreich, Founder & CEO of Pippa & Jean at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Evolution Of Online Marketing Slideshare VersionBosko Todorovic
Online Marketing, especially Affiliate Marketing, has changed in the last years. This presentation speaks about the development, the current status, what mistakes have been done, what is now going wrong and gives some ideas of the future. It shows in an exaggerated way experiences, ideas, stupidity, loud thinking and a lot of truth.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Accenture - The Role of Packaging for the Evolving ConsumerAccenture Italia
What is the role of Packaging for the Evolving Consumer?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Luxury Packaging Summit 2015.
Retail - Presentation by Thierry Petit, Co-Founder & Co-CEO of Showroomprive.com at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
Upholstery and Trim 50th Anniversary Luncheon PresentationasTech
This presentation was created for and presented to the Upholstery and Trim Association's 50th Anniversary conference.
Tools, Technologies and Techniques to Help Upholstery and Trim Distributors and Their Customers Compete and Win in a Consolidating Market
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Hành vi người tiêu dùng các ngành hàng FMCG & Retail trên môi trường trực tuyến của Google 2015
FMCG & Retail for Consumer digital by Google 2015
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
This was presented by Antti Ujainen from Scandinavian Business Design (www.SBD.fi) in Growth Hacking seminar organized by Finnish Direct Marketing Association ASML in Helsinki on 26th/Feb/2015.
Antti Ujainen Scandinavian Business Design Oy:stä esitti tämän presentaation ASML:n organisoimassa Kasvuhakkerointi-seminaarissa 26.2.2015.
Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th, Bo Sannung presented SAS Institute's Marketing Decision Hub and the different problems it can solve for its users.
Speaking during the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Charlotta Wark presented IBM's solution for data usage in marketing.
Speaking at the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Jon Stanesby, through the medium of computer game analogy presented Oracle's solutions for data driven marketing.
With this presentation, Sampsa Lindroos from Fluido accompanied by Lotta Laurin from Salesforce, speaking during the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, explained how companies can succeed with their marketing automation through the use of Salesforce's Marketing Cloud solutions. They briefly went through the situation today, and presented some views on the future, all through the prism of Salesforce.
Antti Ujainen, co-founder and CEO of SBD, kicks off the Marketing Automation Unplugged-event which was held on February 5th 2015. In his presentation, Antti describes the problems that marketing automation can solve, presenting a triangle framework which consists of your brand, your customer and the media through which you communicate with your customers. He also has the low-down on media consumption in this day and age and suggests that marketing and sales need to communicate in a more streamlined fashion. Towards the end he suggests a couple of frameworks for succeeding in implementing a marketing automation system and presents a couple of cases in which SBD have successfully solved their clients' problems.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
4. • Privately founded E-comm start up by Jarno Vanhatapio in Borås, Sweden
Launched September 2003.
• September 2007 MTG Online acquired 90% of Nelly.com.
2010 MTG Online became CDON Group and listed on Nasdaq OMX.
• Nelly.com brand awareness: 94%. Ages 15-35. 2011
5. • Privately founded E-comm start up by Jarno Vanhatapio in Borås, Sweden
Launched September 2003.
• September 2007 MTG Online acquired 90% of Nelly.com.
2010 MTG Online became CDON Group and listed on Nasdaq OMX.
• Nelly.com brand awareness: 94%. Ages 15-35. 2011
6. Di Världen 2015
Nelly.com
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
99
117
87
67
46
21
574% growth between 2008-2010. 95% sales in the nordics.
+5% profit margin
M EUR
7
7. Market automation is about
Market understanding
Marketing Automation Unplugged 2015
8. Everything changes and right now
everything is changing faster than ever before
Thanks to social media, the global transparency
and consumers online mindset
Marketing Automation Unplugged 2015
9. It took England 37 years to double its
GNP (BNP) India only needed 10 years…
Marketing Automation Unplugged 2015
10. To be able to look forward we need to look backwards.
How did the consumers think 2014?
Marketing Automation Unplugged 2015
15. 2015 we are even more in the hands of the consumer
To understand market automation you need
to understand the new consumer and the market.
Marketing Automation Unplugged 2015
16. My 2015 perspective on the consumer and the market.
Marketing Automation Unplugged 2015
42. Nelly 2003-2012
”Consumers wants to be excited by
brands and services. They want to
interact with brands that are
intelligent, modern, colorful, edgy
and visionary. Brands needs to
have a consistent perspective and
honour the band between the brand
and the customers…”
(Jason Goldberg, Founder of Fab.com)
Marketing Automation Unplugged 2015
43. Nelly 2003-2012>
Possible way to use images/videos to adjust to the new consumers
Marketing Automation Unplugged 2015
46. Finnish consumers will more and more
shop online from international sites!
International consumers will more and more
shop online from finnish sites!
Marketing Automation Unplugged 2015
47. 240 million européen are online shoppers
50% have placed an international order
Marketing Automation Unplugged 2015
48. What does européen online consumers shop?
Marketing Automation Unplugged 2015
57. Nelly.com
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
99
117
87
67
46
21
574% growth between 2008-2010. 95% sales in the nordics.
+5% profit margin. 170.000 Instagram followers.
M EUR
7
DanielWellington.com
1196% growth between 2012-2014. 2% of sales in the nordics.
+40% profit margin. 650.000 Instagram followers.
37
11
2,9
Marketing Automation Unplugged 2015
58. Mindset is more important than the size of Finland.
Dare to go International and dare to
understand the new consumers.
Marketing Automation Unplugged 2015
59. “I have not failed. I have found 10.000 ways
that doesnt work…!
– Thomas Edison, inventor of the fonograf
and the first usable lightbulp.
Marketing Automation Unplugged 2015